As you likely know, the Department of Health & Human Services (HHS) extended the definition of PHI at the end of 2022 and broadened the scope of who is covered under these new rules. The policy requires hospitals and HIPAA-covered entities to change how they collect and store information about website visitors on public-facing (unauthenticated) pages that offer information about medical conditions or healthcare providers.  ..read more

With new HIPAA standards introduced late in 2022, there are a lot of questions swirling throughout the healthcare industry about how to be data-driven marketers in this digital age without overstepping the latest HIPAA standards. Which tools are usable? Some of the most common tools, such as  Google Analytics, are now in question as to whether they can be used at all. (HINT: They can, but you need to take some steps for it to be compliant. Keep reading ..read more

Usually, people think about the sales team as shouldering the responsibility of growing a company. They have to get the deals closed that generate the growth – day in and day out! Great salespeople have the support of a great growth marketing team.  Marketers spend a lot of money every year working on campaigns for lead generation that include ads, SEO content, videos, live events, and website design, all in an effort to give sales more opportunities. But no matter how much money you throw at marketing and trying to create leads, you're likely to fall short unless you take the first and ..read more

HIPAA guidelines changed in 2022 to cover more than collecting and storing information about patients and even non-patient visitors to your medical practice or health system website that contains information about a medical condition or treatments. Previously, PHI included obvious information about a patient that needed to be stored securely including their name, email, address, etc. Today, PHI also includes data points that are much harder for the average marketer to access, but could release identifying information to Google, Facebook or another digital marketing service that you use as par ..read more

No doubt the last few years have brought new challenges to your marketing and sales processes. And if you're still in business, then you've obviously found a way to adjust! Now that 2023 is upon us, it's a good time to take a step back, assess your goals and how you're doing things now so you can get your plan in place for marketing that produces growth. Here is our list of recommendations to help you get on track in 2023, generate revenue growth, and see an ROI on your marketing investment. Plus, find out, in dollars, what you should consider budgeting for each item. Top 6 Things To Include ..read more

Videos as a part of marketing are here to stay. If you haven’t embraced them yet… it’s time. And then, as you create them, where should you place them so that Google notices ..read more

Recording a video can feel a little odd, especially if you’re not used to it. As more and more video content is created, we have a few tips for you to keep in mind as you prepare. These are great for people who are video-recording for podcasts, “how to” videos and even webinars or web meetings that will be recorded.  ..read more

Updated February 2023 In the race for higher organic search rankings, every company with a web presence is trying to please Google and figure out the algorithm being used to rank their website. For the most part, sticking to a consistent content plan and above-the-board SEO tactics will help you rank for your targeted phrases. But, in May of 2020, Google made an announcement that goes beyond what you may be able to update on your own as a marketer.  The Core Web Vitals algorithm update is designed to give visitors to any website a more pleasant, and more secure, page experience than ever ..read more

Everyone's been there...and then left. Been where? You know, that website that is soooooo slow. The "world wide wait."  We've all attempted to visit a website that just seems like it takes forever to load. And a lot of the time you're waiting on images to load on the screen.  According to several studies, you have about 2 seconds to get a website to load before the visitor is ready to move on. Mobile users may give you a little bit longer, but as phone speeds increase, patience decreases with slow loading sites on a phone ..read more

If you want to be assured of strategic growth and successful marketing, avoid pushing out ads, content, and other campaigns until you have a Growth Framework in place.  Marketers spend a lot of money every year working on campaigns for lead generation, content development for SEO, website design, and demonstrating proof that all the effort is worthwhile. But no matter how much money you throw at marketing and trying to create leads, you're likely to fall short if you take a step back to develop the “why” behind what you’re doing and a clear definition of how you’re different ..read more