As an Austin brand photographer for years, I see it all the time.  You book the photoshoot for your brand; you get the pictures; you love the pictures; you get excited about using your fabulous new brand images to connect with clients and get results, and then… Life happens.  You get busy, and your photos sit in the cloud, unused. Have you seen how long my to-do list is?  Or you don't feel any kind of urgency to use them anyway. Does it really matter? Or you keep putting it off for tomorrow for fear of judgment from others. Will everyone think I’m self-absorbed?  But when ..read more

If you want to become your brand photographer’s favorite kind of client (or any photographer’s for that matter), it’s often easier than you think. Here’s how to do it ..read more

As soon as Jodie got a brush in her hand, all bets were off. Her body stepped right into its natural artistic rhythms, quickly moving around the art space as if no one else stood there. She wore her signature blue button-down shirt with messy handprints covering her chest in her favorite joyful color - yellow. Witnessing her in her element was like watching a flower bloom, flickering creativity in motion. Take a look at her art studio brand photoshoot in Austin, TX ..read more

I cannot tell you how often this happens. It never fails. You've invested good money in a brand photo session. You’ve done the damn thing.  And then…a team member leaves forever.  By this point, I’ve decided it’s like a form of Murphy’s Law: If a team shift is going to happen, it's going to happen IMMEDIATELY after your team’s brand photoshoot. I've seen SO MANY teams break up after their branding photoshoot, leaving the remaining team members with nothing but the disheartened feeling of losing a close friend.   And no one wants to talk about this. But we need to talk about ..read more

It’s the era of the personal brand, so it makes sense that most of my branding sessions have one face in front of the camera.  You may be the face of your brand. Your brand may even bear your name. (Mine does.)  And it makes sense. When you started out, it was likely just you: doing all the things making all the decisions taking all the steps toward success. But then, somewhere along your journey, you found your team—the people who make handling your growing business easier on a daily basis.  Now, you’re considering adding them to your next branding photoshoot. You recog ..read more

Do you ever see people’s fun holiday posts and think, “How did they come up with that so quickly?!” Perhaps you log into Instagram and see it’s National Cheese Day (who knew?) – and you have a charcuterie business! Now you’re struggling to create a fun, engaging post that should have been posted hours ago.  Many people look forward to playing on seasons with their businesses and find it engaging, but it can feel like a lot of work to others. Still, creating seasonal content is good for business because it can help:  anchor your brand in its own traditions  show your investme ..read more

I hear it all the time. “I’m going to come get my brand photos taken – but I need to lose a little weight first.”  In the meantime, your business continues to miss out on the rewards that can be reaped by having killer visuals.  And, to a point, I get it. You want to feel like the best version of yourself. You want to KNOW you’ll look great in your photos.  But let me let you in on a little secret: Size doesn’t matter. Fashion choices do.   At the risk of sounding cliche, let me reiterate this truth: all bodies are good bodies – and following these style tips will ensu ..read more

There’s a fine line between adapting your brand to the changing times and losing your brand’s identity to fleeting trends. Sometimes walking that line can feel like traveling a tightrope over shark-infested waters, but I believe it’s easier than that.  Think of luxury magazine images throughout the years. Across their pages, fashion trends come and go, but their overall aesthetic and visuals remain unswayed.  They remain true to their core. Clean. Minimal. High-end. It’s just good business.  In this blog post, let’s take a look at how good, strong brand imagery can remain consis ..read more

Confession alert: I’ve never done an annual review of my business. I’ve meant to start for years, but then the holidays and the New Year celebrations come, and, well, I get bogged down. When I don’t do it from the start, it's March, and I’ve missed the boat. Again. But now that I own both a photography business AND a studio, I’ve decided I want to be more consistent. I need to be more consistent.  If I begin planning the year better for both businesses, I have nothing to lose and a lot to gain. Up-front, beginning-of-the-new-year planning will help me organize all the dates and all the th ..read more

One of my favorite parts of being an Austin brand photographer is meeting so many local creatives and entrepreneurs. I get a front-row seat to the goings-on of various Austin industries. I get to listen to your business struggles and celebrate your successes.  Over the last year, I’ve been fortunate enough to photograph nearly 100 of you. I have learned that you have more in common than many of you may realize — no matter the service or product you provide, the target audience you serve, or the number of years you’ve been doing this. Our struggles seem to be largely the same. Here are the ..read more