THE AUTOEXTREMIST BRAND IMAGE METER, PART II: TANGLED UP IN "MR. BLUE."
Autoextremist
by Editor
2d ago
Editor's Note: Since last week's AE Brand Image Meter caused its usual amount of Sturm und Drang –including one irate reader's denunciation of everything Peter, because he had the temerity to praise Hyundai/Kia and they build such monumentally shitty products, after all – this week, we're going to give you a very rare glimpse into Peter's alter ego: "Mr. Blue." This unedited and even more politically incorrect PMD persona only surfaces in private emails to me, and fairly frequently as you might imagine. (Yelling, yelling, yelling). So, "Mr. Blue" will add his comments IN BLUE to ..read more
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THE AUTOEXTREMIST BRAND IMAGE METER: FOR THOSE WHO CAN’T HANDLE THE HIGH-OCTANE TRUTH, A BITTER PILL.
Autoextremist
by Editor
1w ago
Editor's Note: In this week's Rant, we launch our infamous AE Brand Image Meter, Peter’s no-holds-barred assessment of most of the brands currently doing business in the auto industry. (Yes, some are left out intentionally). As a snapshot of what’s happening in the business right now, this is a remarkable 9,000-word treatise that will be poured over by industry professionals for weeks to come. In On The Table, we report the demise of Hagerty's "Detroit Concours," which was the "Answer to the Question that Absolutely No One Was Asking" from the get-go; Toyota teases its next-gen ..read more
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DESTINATION WIDE OPEN.
Autoextremist
by Editor
2w ago
Editor's Note: In this week's Rant, Peter presents the case for a return to driving - not because you have to but because you want to - as the perfect antidote for the chaos that threatens to consume us. Don't miss On The Table, where Peter goes off on Ford CEO Jim "I'm a genius just ask me" Farley's compensation package for 2023. Mediocrity is bliss in Dearborn, apparently. We also take another look at the new Mercedes G Class, a machine that refuses to die. And our AE Song of the Week is "Into The Great Wide Open" by Tom Petty and The Heartbreakers. In Fume ..read more
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NOT-SO-BEAUTIFUL DREAMERS.
Autoextremist
by Editor
3w ago
Editor's Note: In this week's Rant, Peter comments on the disarray that the "Grand Transition" to EVs has brought to the car business, focusing on Porsche in particular. In On The Table, Nissan bores us to death with its new Kicks. Our AE Song of the Week is "Don't Dream It's Over" by Crowded House. In Fumes, Peter brings us Part X - and the final chapter (for now) - of his riveting motorsports series, "The Muscle Boys." And finally, in The Line, we'll have coverage of INDYCAR from The Thermal Club, F1 from Australia and MotoGP from ..read more
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THE GRIND.
Autoextremist
by Editor
1M ago
Editor's Note: In this week's Rant, Peter takes us inside "The Grind" and what it's really like for top-level executives and their crushing schedules. In On The Table, the Petersen Automotive Museum comes up with another compelling exhibit, and we revisit some Cadillac news, with a particularly interesting video on the new Cadillac Celestiq. And we take another look at Porsche's latest plans for its overweight and overwrought "show pony" EVs. Our AE Song of the Week is "Sentimental Journey" by Bob Welch. In Fumes, Peter brings us Part IX ..read more
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AND SO, WE PRESS ON.
Autoextremist
by Editor
1M ago
Editor's Note: This week, Peter addresses the need to move on in his Rant, knowing full well it's all "easier said than done." In On The Table, Peter slams the fan boys in the media over their gushing reviews of the new Rivian products allegedly coming in 2026, even though there is serious doubt that they'll ever see the light of day. We take another look at the stunning 1953 Corvette show car from Kindig-It Design, the 2024 Ridler Award winner. And our AE Song of the Week is "Man On The Moon" by R.E.M. In Fumes, we bring you Part VI ..read more
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"STICK TO CARS."
Autoextremist
by Editor
1M ago
Editor's Note: This week, Peter follows up last week's incendiary Rant with an eloquent rebuttal to the haters out there who suggest he should "stick to cars." In On The Table we look at a new Maserati, Aston Martin's first motorcycle, an off-the-charts Rolls-Royce commission that defies well, everything, and we revisit the latest from Buick marketing. And our AE Song of the Week is the "The Flame" by Cheap Trick. In Fumes, we bring you the next chapter of Peter's popular motorsports series with "The Muscle Boys, Part VII." And finally, i ..read more
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THE UNITED STATES OF MEDIOCRITY.
Autoextremist
by Editor
1M ago
Editor's Note: This week, Peter unloads on the dismal state of America as we've come to know it. In On The Table we contemplate a $90,000 pickup truck from Stellantis, which is the new height of absurdity. We also take another look at that gorgeous Ferrari 250 Testarossa, the new Toyota Land Cruiser and the 300th Porsche 911 reimagined by Singer. And our AE Song of the Week is the searing "One Headlight" by The Wallflowers. In Fumes, we bring you the next chapter of Peter's latest popular motorsports series with "The Muscle Boys, Part VI." And ..read more
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WELCOME TO THE “REGRETS AND APOLOGIES” TOUR.
Autoextremist
by Editor
2M ago
Editor's Note: This week, Peter exposes Ford and GM's "Regrets and Apologies" tour, as both of their CEOs backpedal and make excuses for dumb decisions and flat-out wrong assumptions. In On The Table we take a look at the 300th Porsche 911 - a 1990 911 Targa (Type 964) - reimagined by Singer. And we provide details for the Petersen Automotive Museum's annual Ferrari Cruise-In on Sunday, Feb. 25. We also take another look at Chrysler's vision for its EV future - the Halcyon Concept - which begs the question, "Why this, why now?". And our AE Song of the Week is the ..read more
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THE SUPER BOWL, CONTINUED.
Autoextremist
by Editor
2M ago
Editor's Note: This week, Peter talks about the ads we liked – and didn't like – in this year's Super Bowl. In On The Table we take a detailed look at the new Aston Martin Vantage, and we preview the extensive updates to Porsche's all-electric Taycan for 2025. And our AE Song of the Week is "Don't Let the Old Man In" by Toby Keith. In Fumes, we bring you the next chapter in another of Peter's popular motorsports series with "The Muscle Boys, Part IV." And finally, in The Line, we look at Aston Martin's 2024 F1 machine - the AMR24 - along with the 2 ..read more
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