Imagine yourself scrolling through Amazon, selecting a product, viewing the reviews, diving into similar or recommended products, and then finally adding to your cart and checking out.   We don’t really have to *think* about what to do next when searching on Amazon. What if you could make it that easy for your target audience when they visit your website?   We will let you in on a secret; you can do the same thing too!   Let us dive into the details of creating a website journey with a focus on user intent.   Lay the Framework   Just like in any type of project ..read more

In our industry, we run into many different business owners and experts across several different industries. Because of this, we see some industries jump on digital marketing for their business FAST, while others, not so much. The oil and gas industry has for decades implemented a “press the flesh” approach, in most cases. Think of this as traditional networking, tradeshows, in-person sales presentations, etc. However, this industry is missing out on a huge opportunity online. As the workforce management shifts and we see a rise in Gen X and Millennials making the purchasing decisions, we need ..read more

In the world of digital marketing, your website is a digital representation of who you are and what you do. It welcomes potential clients and customers, and in the mere seconds you have to capture a visitor’s interest- first impressions matter. A user-friendly, visually stunning site is an absolute necessity for the businesses of today, and your website should serve as the nucleus of all of your marketing efforts. The colors you use may seem like a simple and trivial decision, but they can make all the difference. The right color scheme for your website can have a profound impact on your onlin ..read more

Social media advertising is a powerful tool for businesses to connect with their audience, build brand awareness, and drive conversions. But with millions of posts fighting for attention, how can you stand out from the crowd? We’re here to help you discover some key steps towards creating content that captivates your audience, stops their scroll, and converts like never before! Know Your Audience: Before you start diving into content creation, it’s time to take a deep dive into understanding your target audience. Who are they? What are their interests? How are they searching for products/ser ..read more

The only thing worse than Google’s algorithm not noticing your site, is being noticed for the wrong reasons. It’s crucial to understand the importance of ‘playing by the rules’. Otherwise, you may face lasting consequences resulting in your site being hidden or removed from search queries. SEO Strategies Exist on a Spectrum. You may have heard the terms “White Hat”, “Black Hat” or even “Gray Hat” get tossed around in a conversation surrounding SEO techniques. We’re here to break it all down for you! Black Hat Black hat SEO refers to unethical practices that are implemented with the intent to ..read more

Social media platforms are constantly abuzz with activity day and night. You launch ad campaigns to get your business out in front of people hoping for conversions. But unless you are targeting your audience effectively, your campaign will yield less than stellar results. Honing in on the right audience and capturing their attention is both an art and a science. It’s not just about putting your content out there; it’s about putting it in front of the right people and making sure it resonates with them. Luckily, the tools used to build these campaigns are getting more powerful and precise by th ..read more

When it comes to creating content that engages, it all comes down to your audience. Understanding the problems, pain points and needs of your target personas will help your business build engaging content that converts.  Creating content takes time, resources, and a strategic approach. Did you know that 81% of marketers view content as a core business strategy? (CMI) Competing online takes a strategic content strategy approach across all marketing channels.  Build Engaging Content for Your Website Your website serves as the “nucleus” for your business. Every marketing channel drives ..read more

Businesses today have the remarkable opportunity to reach and connect with a vast audience across a myriad of platforms to build brand awareness. Social media advertising is a particularly powerful tool not only to showcase what you have to offer but to build and maintain authentic connections with your customers and community. In today’s blog, we’ll explore how social media advertising can help your business establish and strengthen brand awareness. The Process of Building Successful Social Media Advertising Campaigns Not to sound like a broken record, but we cannot stress this enough… all d ..read more

In today’s digital landscape, social media has become an integral part of every aspect of our daily lives. With billions of users engaging across various platforms, businesses are recognizing the immense potential of social media advertising to reach and convert their target audience. But how effectively is your brand leveraging the power of social media to meet your goals and generate revenue? It’s time to dive into understanding how to maximize your ROI (Return on Investment) with paid social media advertising. Define Clear Objectives for Your Campaign: Establishing clear objectives is para ..read more

Search Engine Optimization is essential in today’s digital landscape. An SEO-friendly website enhances visibility in search engine results, attracts organic traffic, and ultimately helps drive conversions. We will explore our top tips and practices to help you build a website that is SEO-friendly to elevate your online success. Optimizing Your Website in 7 Steps  1. Conduct Keyword Research: The foundation of writing successful copy begins with identifying relevant keywords and phrases that your audience may use when searching for products, services, or information related to your indust ..read more