Google updated its search ranking algorithm again, and this time, we’re seeing major impacts across industries. From fluctuations in rankings to shifts in organic traffic, the SEO community is actively analyzing the impact of the March 2024 Core Update on search engine results pages (SERPs) and devising strategies to adapt to the evolving search landscape. What Are Google Core Updates? Google core updates are significant adjustments to the search engine’s algorithms, impacting how web pages are ranked and displayed in search results. These updates aim to improve the relevance, quality, and use ..read more

Online reviews can make or break a business. Picture this: a potential customer searching for a product or service online, scrolling through reviews to make a decision. Positive reviews can be a beacon, drawing them in, while negative ones can serve as warning signs, steering them away. But what happens when your business encounters negative feedback? How you respond can be crucial. Let’s explore the impact of business reviews, and customer testimonials, and how you can handle negative reviews when you come across them. Why Negative Reviews Matter In the digital age, online reviews wield signi ..read more

What makes a good PPC ad? A well-crafted PPC ad can make all the difference in engaging your target audience. In this blog post, we will delve into the key elements that make a PPC ad effective. We want to provide you with actionable insights to enhance your advertising campaigns and drive meaningful results. What is PPC? PPC stands for “pay-per-click”. It is a style of advertising that offers businesses a way to reach more users. This kind of marketing is when your business pays some money every time someone clicks your ad. When your ad is made correctly, it allows you to pay a small amount o ..read more

Everyone misspells words from time to time. And as any analytics tool will show, misspelled Google searches happen every day. Google suggests potential corrections when it detects a misspelled word, but that doesn’t stop thousands of users from typing incorrectly spelled search terms into their search bar. This raises an interesting question: considering the number of misspellings that are searched daily, should your website focus on SEO for misspelled keywords relevant to you? In the complex landscape of the English language, where irregularities and exceptions abound, misspellings are unsurp ..read more

In PPC marketing, there are different types of display ads marketers can use. They can work wonders for different industries, from retail to construction. If you want to boost conversion rates for your product or service, consider these display ad options. What Are the Types of Display Ads? Display advertisements can come in many different formats, each with its own purpose. GIF and video ads grab attention, while interactive and shoppable ads drive engagement. Get creative with banner ads and native advertising to increase brand awareness. Lastly, try expandable or interstitial ads where they ..read more

For businesses, big or small, understanding social media engagement is key. It’s what helps you connect with your audience, build trust, and ultimately turn followers into loyal customers. We’re here to simplify the process of measuring social media engagement, especially for those who might be new to the digital marketing game. Our goal is to provide practical tips that anyone can implement, whether you’re a small business owner or just dipping your toes into the world of digital marketing. Why is Social Media Engagement Important? Social media engagement is vital for businesses aiming to con ..read more

When it comes to engaging followers on social media, hashtags aren’t always at the top of a business’s priority list. The plethora of hashtags available can be overwhelming for many small business owners. If you’ve been nervous to start, there’s no better time than now. Learn about the purpose of hashtags in social media and how to find the best hashtags for your business with these tried-and-true strategies. Hashtags can be used to help you find new followers, but do you know which words to use? Click To Tweet What is the Purpose of a #Hashtag? The purpose of a hashtag is multifaceted and dyn ..read more

When it comes to engaging followers on social media, hashtags aren’t always at the top of a business’s priority list. The plethora of hashtags available can be overwhelming for many small business owners. If you’ve been nervous to start, there’s no better time than now. Learn about the purpose of hashtags in social media and how to find the best hashtags for your business with these tried-and-true strategies. Hashtags can be used to help you find new followers, but do you know which words to use? Click To Tweet What is the Purpose of a #Hashtag? The purpose of a hashtag is multifaceted and dyn ..read more

At ITVibes, we know a lot about digital marketing and making websites. We also understand how important it is to advertise products and services in different ways. In this blog, we’ll talk about the differences between marketing products and services to help businesses do it right. What are Product Marketing and Service Marketing? Before we move forward, let’s take a moment to define what we mean when we say product marketing and service marketing.  Product Marketing Product marketing is about promoting things you can touch, like phones or clothes. When marketing for products, we focus on ..read more

There are two important aspects to a successful social media post: the photo/video and the caption. While a picture may be worth a thousand words, the caption is your opportunity to share your brand and engage with your audience. Discover what makes a good caption to start increasing your social media engagement. Are you having a hard time creating a good, click-worthy caption? Learn the 10 tricks to engage your audience! Click To Tweet 10 Caption Ideas for Your Social Media Content Whether you’re posting on Instagram, Facebook, LinkedIn, or Twitter, there are several ways to encourage engagem ..read more