Mightybytes Blog
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The Mightybytes blog covers educational topics related to design, technology, marketing, and sustainable business practices. It is a full-service digital agency, that can help you with digital strategy, UX research and testing, web design and development, or other digital marketing activities.
Mightybytes Blog
2M ago
In this post, we explore how digital product passports informed by the Web Sustainability Guidelines (WSGs) could be key to addressing some of the web’s biggest challenges. The European Commission recently passed the Ecodesign for Sustainable Products Regulation (ESPR). This legislation aims to unlock circularity and make more sustainable products the norm across the European […]
The post Can Digital Product Passports Save the Web? appeared first on Mightybytes ..read more
Mightybytes Blog
4M ago
This image was not generated by AI. An actual artist was paid actual money to license it.
In this post, we explore several challenges to achieving more ethical and sustainable AI practices in your marketing. We also share several ideas on how to use AI tools more responsibly.
Marketing technology evangelists—including a rapidly growing number of startups—promise an AI-driven utopia that will revolutionize our products and services and change how we market them. Unfortunately, this vision is marred by ethics and sustainability challenges with serious implications for humans and the planet ..read more
Mightybytes Blog
6M ago
How can good data governance help you better manage your organization’s marketing metrics? Learn how to prioritize responsible data practices, enhance digital sustainability, and drive continuous learning and improvement with this ten-point data governance plan.
As an agency, one of the most consistent challenges we run into with clients is how they manage their marketing data. The organizations we work with run the data governance gamut:
Data-impaired: Data is not a strategic priority nor is it used in organizational decision-making. Plus, teams often don’t have analytical skills need ..read more
Mightybytes Blog
7M ago
Image from Designing for Sustainability: A Guide to Building Greener Digital Products and Services, O’Reilly Media.
Use this digital greenwashing guide to help you make accurate sustainability claims about digital products, services, and programs while reducing risk as new and emerging legislation takes shape.
New regulatory guidance on greenwashing in the European Union (EU) and the United States may change how organizations can talk about their sustainability initiatives. In some cases, failure to make true claims could lead to potential fines or penalties.
How might this impact ..read more
Mightybytes Blog
8M ago
In this post, we explore why informed consent is so critical to addressing personal privacy. We also cover how to use it to drive more responsible marketing practices.
Even though it’s been nearly six years since California and the European Union (EU) enacted sweeping data privacy laws, many marketers still don’t understand what these laws could mean to them or the risks they face for noncompliance. Common questions we hear include:
Do I have to use a privacy pop-up on my website?
Can’t I just add event attendees to my email marketing list?
Should I purchase customer data from a broker ..read more
Mightybytes Blog
9M ago
We recently joined the World Wide Web Consortium (W3C), which produces guidelines and open web standards that advance environmental, social, and economic justice. In this post, we explore how web standards inform legislation and contribute to a better future.
Governments, the private sector and civil society all have a stake in determining how digital technologies will be designed, implemented and governed. Technological artifacts, including those designed in global standards bodies, have embedded politics and a profound impact on human rights.
— Center for Democracy and Technology
If you’ve ..read more
Mightybytes Blog
10M ago
Eyre & Randle’s 4-step Sustainable Marketing Compass includes: SDG alignment, strategic foundations, activation pillars, and data models & testing.
Is digital marketing still fit for purpose in 2024? In this post, we explore why rethinking digital marketing is long overdue. We also share how you can redefine success by adopting more sustainable digital marketing practices into the new year and beyond.
I recently finished reading Paul Randle and Alexis Eyre’s book, Sustainable Marketing: The Industry’s Role in a Sustainable Future. It’s a useful resource for anyone tasked with helping o ..read more
Mightybytes Blog
10M ago
In this post, we weigh the pros and cons of whether or not you should leave social media. We also explore several community- and values-driven alternatives.
Like many agencies, Mightybytes has used social media as a marketing tool for a very long time. We were early adopters of Twitter, Facebook, and other social networks, with accounts dating back to the early/mid-2000s (when Friendster was still a thing).
Social media—along with our blog, books, presentations, and other materials—formed the foundation of Mightybytes’ content marketing for many years. In fact, social media figure ..read more
Mightybytes Blog
1y ago
Here are eighteen ways you can use ESG practices to improve your digital supply chain. We also share why this matters and what we’ve learned through our own experience.
Do digital marketers have supply chains? They sure do. An effective digital supply chain can help you improve efficiency and sustainability, reduce costs, streamline operational processes, and reach your business goals faster.
However, mismanaged digital supply chains can wreak havoc across your entire organization. Unfortunately, this is one of the most common client challenges we see at Mightybytes. Here’s an example.
When B ..read more
Mightybytes Blog
1y ago
In this post, we weigh the pros and cons of deleting social media accounts and explore several community- and values-driven alternatives.
Like many agencies, Mightybytes has used social media as a marketing tool for a very long time. We were early adopters of Twitter, Facebook, and other social networks, with accounts dating back to the early/mid-2000s (when Friendster was still a thing).
These efforts—along with our blog, books, presentations, and other materials—formed the foundation of Mightybytes’ content strategy for many years. In fact, they were the primary impetus behind t ..read more