Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report. Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped. And it begs the question: how will these numbers impact the industry? In order to make sense of this trend Kelly Davis, Director of Research of the OIA and Wes Allen from Sunlight Sports in Cody, WY join Colin to dig a little deeper into what retailers and brands should take away from th ..read more

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines! Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry. Then Producer Dave joins Colin to run through the following topics: Colin's summertime check in during More with Thermore (12:34) VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15) Lebron James invested ..read more

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for our weekly round up of headlines from the outdoor industry and community. Colin is joined by Producer Dave for today's rundown (Justin has the weekend off) and here's the lineup: More with Thermore! (01:40) Colin's final summer 24 events & trade show thoughts (04:20) A herd of elephants tramples a tourist in South Africa (16:08) The multiple heat related deaths in the Grand Canyon and other iconic Southwest locations (20:11) A team of Czech climbers summit the world's highest unclimbed peak (25:09) Head to ..read more

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin digs into the recent OIA report that shows how outdoor participation is at an all time high. But it also shows that hardcore outdoor enthusiasts are on the decline. How can both of these things be the case? Because more people than ever have learned The Secret of going outside and the old guard is aging out. Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcast ..read more

Last November the show director of Outdoor Retailer, Sean Smith, joined THE ROCK FIGHT to tell Colin why the stalwart outdoor industry trade show was going to make a comeback starting in June of 2024. And if you listened to Colin's instant reaction of the June 2024 edition of Outdoor Retailer you know that Sean and his team delivered. Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Sean returns to talk about how things went in Salt Lake City, how they intend to ride the momentum into the winter show, and offer his reaction to Switchback joining the June 2025 trade show slat ..read more

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time to bust out the headlines! Come along as Colin & Justin run through the more notable stories to come out of the outdoor industry and community including the following: More with Thermore! (04:57) A new article on Outside Online says that fireworks should be banned (11:45) The Conservation Alliance welcomes seven fishing brands to it's roster of outdoor companies (21:30) Paddling Magazine lists out everything you need to know about e-SUP's (30:36) Head to www.rockfight.co and sign up for News From the Front, Ro ..read more

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it gets a little techy around here. A couple of weeks ago Colin & Justin spoke about the outdoor upgrades coming to Apple Maps and the impact of technology on outdoor pursuits. To go deeper on this topic Mountain Gazette writer and career tech-guy Kyle Frost has returned to break down the following topics: Changes coming to Apple Maps and how those changes could impact other outdoor focused apps. The role of technology in the backcountry New outdoor app ideas and outdoor gatekeeping How AI could eventually play into the f ..read more

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for a round of outdoor headlines! Come along as Colin & Justin run through stories to come out of the outdoor industry and community including the following: A new edition of More with Thermore! (08:03) A 4 year old sets a record for the youngest hiker to hike all of New Hampshire's 4000' peaks. Badass or a little much? (15:05) Patagonia develops an end of life solution for their wetsuits. (26:11) Are you more productive working in a cabin or in an office? (34:02) Head to www.rockfight.co and sign up for News ..read more

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show. Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, which is available for purchase over at www.semi-rad.com. Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review whe ..read more

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin welcome Brendan Leonard back to the show. Brendan was the fourth guest ever on THE ROCK FIGHT and today he joins the boys to talk about the state of outdoor media, how his son has impacted his outdoor adventure lifestyle and of course his new book Ultra Something, which is available for purchase over at www.semi-rad.com. Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review whe ..read more