Robots.txt, also known as the Robot Exclusion, is key in preventing search engine robots from crawling restricted areas of your site. In this article, I’ll go over the basics of how to block URLs in robots.txt. What We’ll Cover: What a robtos.txt file is Examples of how to use robots.txt When you should use it... The post The Newbies Guide to Block URLs with Robots.txt appeared first on Ignite Visibility ..read more

 There are certain scenarios that can lead you to doing a site merging. Maybe you’ve purchased a new website or want to rebrand your company. Either way, now you’re faced with the concerns of losing website traffic if you merge the sites, or if you do it right, gaining traffic. Over the years, the... The post Ultimate Guide to Merging Websites Together for SEO appeared first on Ignite Visibility ..read more

5xx errors play a more significant role in your SEO performance than you may think. They block crawlers from reaching certain pages, and in some instances, can result in pages being pulled from the index. In other words, if you’re not careful, 5xx errors can seriously hurt your organic rankings. In this article, I’ll define... The post What Is A 5xx Error? appeared first on Ignite Visibility ..read more

At some point, you might find yourself facing down a great website migration. I’ve helped many website owners rebrand online. I’ve managed website migrations, domain merges, and acquisitions. In this article, I’ll tell you how to properly navigate a website migration from a digital marketing perspective. What You’ll Learn: What to consider when performing a... The post How To Rebrand Online, Website Migrations, Transfers, and More appeared first on Ignite Visibility ..read more

Thinking about switching to a headless CMS? In this article, Ignite’s Director of Strategy Chrystal Lenardson will walk you through what a headless CMS is and how it’s different, and how you can optimize your content for it. What is a Headless CMS? Simply put: a headless CMS is a content management system with no... The post Headless CMS: What it is and How to Best Optimize for SEO appeared first on Ignite Visibility ..read more

The Ignite Visibility team has handled hundreds of website transfers, so we know a thing or two about how to avoid big drops in traffic, revenue and leads. In this blog, we tell you what you need to know. There are 1,161,444, 177 total websites online right now, that we know about (not including the... The post Why You Should Hire a SEO Company to Handle Your Website Transfer appeared first on Ignite Visibility ..read more

In this post, Ignite Visibility  Lead Strategist, Alan Bush breaks down the foundation for good search engine optimization (SEO) which is web development and site architecture. It’s important to produce a website that’s both user-friendly and Google-friendly. Unfortunately, many websites look great from a user experience perspective but fail when run through the Google mobile-friendly... The post Essential Yet Overlooked SEO Tips for Web Developers appeared first on Ignite Visibility ..read more

Updated 3/4/2021 A handful of years ago, Google announced a lightweight ranking signal within their Google Search algorithm. The HTTPS/SSL ranking signal is said to only impact an estimated two percent of global searches, but Google says they may strengthen the HTTPS signal overtime to allow webmasters an adequate amount of time to migrate their... The post Guide to Switching from HTTP to HTTPS for SEO appeared first on Ignite Visibility ..read more