IAB Europe Blog
9 FOLLOWERS
IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its membership of national IABs and media, technology and marketing companies, its mission is to lead political representation and promote industry collaboration to deliver frameworks, standards and industry programmes that enable business to thrive in the European market
IAB Europe Blog
5d ago
IAB Europe’s Industry Development & Insights Director, Marie-Clare Puffett, shares her thoughts on the need for standardisation in in-store Retail ..read more
IAB Europe Blog
5d ago
In the world of digital advertising, Made-for-Advertising (MFA) sites have become a significant concern. These websites exist primarily to serve ..read more
IAB Europe Blog
1w ago
During this year’s DMEXCO conference in Cologne, IAB Europe’s Chief Economist, Dr. Daniel Knapp revealed the latest stats and facts ..read more
IAB Europe Blog
1w ago
In this week’s guest member blog post, we hear from Gil Sadeh, President of Kenshoo Skai who shares how publishers ..read more
IAB Europe Blog
1w ago
IAB Europe has released a new document titled ‘Repository of European IAB’s Initiatives for Responsible Digital Advertising’, showcasing a range ..read more
IAB Europe Blog
2w ago
Retail Media has become a powerful tool for brands looking for unique opportunities to reach and engage with consumers through ..read more
IAB Europe Blog
2w ago
We are excited to announce the launch of our Pan-European Case Study Programme - an initiative designed to highlight the ..read more
IAB Europe Blog
3w ago
18th September 2024, Brussels, Belgium - IAB Europe and IAB have today announced the collaborative release of the first industry ..read more
IAB Europe Blog
3w ago
Brussels, Belgium, 16th September 2024 – IAB Europe is thrilled to announce the beta test launch of CreativeLi, a cutting-edge ..read more
IAB Europe Blog
1M ago
We are thrilled to announce that IAB Europe is bolstering its support for industry committees with two key hires: Simon ..read more