Business owners are often balancing two different objectives — meeting their goals in terms of day-to-day operations and growing their business. Small business growth is a job in itself. It requires time, expertise, and a comprehensive digital marketing plan. But what works for one business may not be appropriate for another. That’s why personalization is key. As a leading Tampa marketing agency, BrandMinded® understands the power of creating customized digital strategies that are tailored to your business. Every business deserves to have a digital marketing agency in their corner that’s up fo ..read more

Social media marketing has become its own art form. These platforms have exploded in recent years — and standing out from the pack is about more than just getting followers. The goal is to use your social media channels to: · Connect with your existing customers · Attract new leads · Convert engagement into sales · Build brand awareness · Humanize your business Social media users are bombarded with constant brand messaging, but being strategic can help you capture their attention. This type of marketing requires a nuanced approach and data-driven insights. An agency that specializes in social ..read more

It’s easy to find fly-by-night companies that offer “customized” website-design services. This usually involves standard templates and uninspired designs. At best, these options will produce a generic result that’s anything but original. At worst, you’ll have a lackluster site that doesn’t reflect who you are as a brand or highlight your offerings. That’s because these cookie-cutter templates try to fit brands into their limited molds. It should be the other way around — the brand’s unique voice should inspire an original website. The internet is a crowded place. Professional websites need t ..read more

There’s a reason blogging is a tried-and-true digital marketing strategy. According to inbound marketing experts HubSpot, most consumers read blogs multiple times a week — and have purchased something from a brand after reading the company’s blog. If your business already has a blog, you’re on the right track. If not, you’re likely missing out on a real opportunity to increase web traffic (and ultimately sales). Let’s unpack why all successful marketers value blogging. 1. It Can Increase Your Google Ranking Blogging is a powerful content marketing tool. When done right, it can significantly im ..read more

Digital marketing has many layers. Combining multiple strategies can help small businesses put more muscle behind their marketing efforts — and ultimately drive revenue. A robust plan typically includes digital ads, web content, video content, social media, email and more. That’s where SEO and SEM come into play. When done right, they can help round out your overall digital marketing plan in a big way. Search engines can be a powerful way to connect with your target demographic. You just have to know how to work with them. BrandMinded is an SEO and SEM firm Tampa can trust. We’ve been at this ..read more