In today’s digital world, just words won’t cut it anymore. Whether you’re blogging about your hobbies or sharing school tips, adding pictures can really spice up your posts. But it’s not just about throwing in any old picture – you’ve gotta use them the right way! That’s where our SEO image optimization guide comes in. Making sure your pictures look good online is key for successful SEO. That means making them smaller so they load quickly, adding tags, and picking the right kind of picture. Here’s a simple guide to help you make your blog posts stand out with awesome pictures! Why Image S ..read more

Did you know that about 1 in 5 U.S. businesses fail within their first year of operation? Starting a small business is a daunting endeavor, fraught with risks and uncertainties. This is where this small business digital marketing guide comes in. Yet, amidst this challenging landscape, a transformative force has revolutionized the way businesses connect with their audience, generate leads, and drive sales — digital marketing.  This ultimate small business digital marketing guide will provide the bedrock for your company’s growth. In today’s fast-paced, digitally-driven world, masterin ..read more

We’re all marketing in one way or another, especially if we’re in a customer-facing role. However, have you ever wondered if you could promote your franchise while leaving a positive, lasting impression on your community? You can, with the help of cause marketing! What is cause marketing? You might not have heard it by name, but you might be familiar with what it entails. It’s marketing with a philanthropic slant. Philanthropy sparks a collaboration between your franchise and a cause or nonprofit. Cause marketing is essentially a meeting of the minds between your franchise and nonprofit in a ..read more

Welcome to a whirlwind tour of the 2024 Selling Franchises Summit! As an Advisory Board member of the Titus School for Franchising, I had the opportunity to put together and moderate a marketing panel. And since marketing and sales go together like leads and opportunities, our panel was aptly named Content Marketing: the Key that Unlocks Franchise Leads. Over two days (January 18 and 19) in West Palm Beach, Florida, the summit was a treasure trove of insights and takeaways, especially for those passionate about marketing and franchising like me. Content Marketing Everywhere – Carey Gille’s (CE ..read more

In today’s fast-paced world, customers crave constant communication from businesses. When we have immediate questions, we expect immediate answers. So, it’s a letdown when we interact with an automated system. Why is the artificial so disappointing? The truth is that customers desire the genuine connection and empathy that only a managed live chat service can provide. Imagine having a real person at your fingertips, ready to deliver top-notch service and secure valuable leads. Yes, you read correctly! Our managed live chat improves your customer support abilities and significantly increases c ..read more

The possibilities 2024 holds are endless! However, before you focus full steam ahead and concentrate on your new goals, it’s wise to take some time to reflect on your accomplishments. Marketing constantly evolves, bringing along new tools and initiatives along the way. What were you able to achieve in 2023? What are some of the things you hope to change for the new year? Before jumping into new projects that drive you forward, think back on some of the basic components that make your business what it is with our marketing checklist.  Your Marketing Essentials Checklist Check your websit ..read more

Picture this. It’s 2008. Apple introduced the iPhone 3G. The Dark Knight topped the box offices. Times were simpler, and a little-known startup called BrightPink Studio (later rebranded as Bright Pink Agency) embarked on a journey into the ever-changing marketing world. Since then, 15 years have passed. We’ve experienced paradigm shifts in technology, culture, and how we approach consumers. Marketing has evolved faster than ever, and so have we. With Bright Pink Agency’s 15th anniversary closing in, through it all, we’ve remained committed to one of our core values: the unwavering drive to lea ..read more

Last week, Matthew Cancino and I spent three days in New Orleans networking, learning, and having some fun too at the 2023 Emerging Franchisor Conference. I took too many notes, and not enough photos, and simmered it all down to these 10 key takeaways. What happens in NOLA doesn’t need to stay in NOLA, so I’m sharing these for all current and future emerging franchisors. This is my second year going to (and sponsoring) this conference. Here are the takeaways from the 2022 Emerging Franchisor Conference. Though I represent a franchise supplier/sponsor, I compiled these takeaways for the benefit ..read more

Gone are the days when your website merely served as an online brochure for your business. Nowadays, a website is a marketing machine generating leads, boosting sales, and engaging with customers day and night. Your website can potentially revolutionize your business in more ways than one; in fact, 76% of consumers look for a company’s online presence before visiting in person (or reaching for the phone). There’s no denying that it can make or break your business. In the digital world of franchising, your website can be instrumental in promoting and amplifying your brand. A franchise website m ..read more

A content audit is a qualitative assessment of all the content on your website with the goal of improving your SEO and content marketing efforts (these two concepts go hand in hand). Content audits can be very time-consuming, depending on the size of your site. This is why it might be intimidating even to start one. However, doing a content audit is vital to your website’s success, and it’s a task you should tackle in the near future. In this article, you will learn what a content audit needs to contain and how to create one. Let’s get started. What Data Does a Content Audit Contain? A content ..read more