In the latest episode of “Stir,” our entrepreneurial interview series, we had the pleasure of sitting down with Gene, a distinguished figure in the sales industry and the driving force behind Sales Geek’s dynamic approach to enhancing business sales capabilities. Gene’s journey from a Fortune 25 company to embracing the entrepreneurial spirit with Sales Geek offers invaluable insights for anyone looking to refine their sales strategies and fuel business growth. A Fresh Perspective on Sales Gene began our conversation with a simple yet profound declaration that encapsulates his approach: “We h ..read more

In episode 28 of the Stir series, Ryne Johnson, the current leader of Spirit Movers, shares profound insights on leadership and the dynamic interplay between cultural legacy and modern business strategies. His journey from an educational background in cybersecurity to leading a family-owned moving company encapsulates a fascinating transition driven by a desire for a more impactful, people-oriented career. Johnson’s leadership philosophy is vividly illustrated through his admiration for the buffalo, an animal that boldly faces storms head-on rather than avoiding them. This metaphor deeply res ..read more

Are you seeking to connect with your audience in a significant and stimulating way that encourages engagement? Have you pondered on how short-form video content on popular social media platforms such as TikTok, Instagram Reels, YouTube Shorts, and even LinkedIn’s new video feature can accomplish exactly that? Short-form videos, typically under a minute in duration, have swept across social media, reshaping the landscape of digital marketing. Let’s dig deeper to comprehend what short-form videos are and discern some key topics that you, as a respected business owner, can leverage when infusing ..read more

In the latest episode of Stir, we delve into the inspiring story of Sarah Clough, co-owner of Ace Handling, a residential roofing company that took the daring leap from the snowy landscapes of Colorado to the sunny shores of Sarasota, Florida. Sarah’s journey is a testament to the challenges and rewards of reinventing oneself and one’s business in mid-life. The decision to relocate was spurred by a combination of harsh winters, a desire for a change of scenery, and the allure of Florida’s booming housing market. However, the move meant starting from scratch in an unfamiliar market where Ace H ..read more

In this engaging episode of Stir, Keith Pandeloglou shares his journey and insights as the CEO of Cowork LWR, a vibrant co-working space. The episode covers a wide array of topics, from personal anecdotes to professional strategies, providing valuable lessons for entrepreneurs and professionals alike. Key Highlights: The Genesis of Cowork LWR: Keith narrates the inception of Cowork LWR, born from his visits to co-working spaces around the country while working for a company with a national partnership with co-working spaces. His vision became a reality when he decided to invest in young entre ..read more

Think your business should only commit time and money to Facebook because it has the most active users? Or that TikTok needs all your attention because users spend the most time there per day? Hold that thought! To focus your business solely on one social media platform based on user count or daily usage could impact your business’s online presence. It’s not just about where the most users are gathered or where they spend the most time per day. What’s important is to create quality content and reach an audience that will engage with your business. Every social media platform serves a distinct ..read more

In this episode, we delve into the remarkable story of Kimberly Zorrilla, a Venezuelan attorney turned entrepreneur, who founded Kiros Cleaning Experts in the United States. Discover the challenges she overcame, her transition from a technician to a business leader, and her insights on personal development and business growth. The Beginning: Kimberly’s journey began when she moved from Venezuela to the US in 2016. With limited English skills and financial resources, she started cleaning for a friend and quickly saw the potential for a business. Within six months, she launched Kiros Cleaning E ..read more

In the bustling world of entrepreneurship, it takes more than just a good idea to succeed—it requires resilience, adaptability, and a clear vision. This is the story of Adrian, the dynamic force behind Dry Pro, a water damage restoration company that has carved a niche for itself in Sarasota, Florida. Founded in 2016, Dry Pro was born out of Adrian’s desire to create something of his own and to address the pressing need for restoration services in a state prone to water-related incidents. From Co-Founder to Sole Proprietor Adrian’s journey began with a partnership, leveraging his co-founder’s ..read more

Do you know what your customers are looking for when they’re scrolling through their smartphones? Have you considered how advancements in search technology might impact your business? Let’s consider Google’s latest innovation, “Circle to Search”. This impressive tool is pushing the boundaries of what we’ve come to expect from search technology, steering beyond the traditional keyword-based approach. First, let’s have a quick look at how search engine technology as a whole has evolved over the years. Primarily it once traded almost entirely in keywords, with users entering specific search term ..read more

Are you a small business owner who’s perpetually tied to your desk, convinced that time off is a distant fantasy? If so, you might want to rethink your approach. Consider this; according to a study by Intuit, 61% of small business owners planned to work during their summer vacation, while just 25% planned to disconnect completely. This unwavering dedication to work, while might appear commendable, can have substantial long-term effects on both you and your business. How? Let’s break it down, shall we? The Value of Time Off for Business Leaders First, let’s look at why time off is vital for yo ..read more