Prefer to listen? Check out the podcast episode below! Marketing trend predictions to use to optimize your strategy Trends: we love them. We hate them. When it comes to TikTok or Instagram, we can’t stay on top of them fast enough (well, most of us). The trends covered in this article are overarching marketing trend predictions for 2023 – not the “Little Miss” or “Spirit Halloween” costume kind. That would be… a little more difficult to predict. Let’s dive in: LinkedIn will be THE spot to grow your personal brand.  Why does growing a personal brand matter? Because no one else is you. Whet ..read more

Email marketing + why I love it (it’s not dead, one of the best middle-of-funnel marketing tactics) In fact, a crazy stat: More people are opening email accounts. In 2020, the number was 4 billion, and according to Statista, that number will increase to 4.6 billion users by 2025. All in all, It’s like a good Facebook ad… even if they don’t click on it, they’re still seeing it. You’re still in the back of their minds as they see your email pop up in their inbox. Now if you’re doing this right (aka have an engaged list who OPENS your emails) there are some things you should keep in mind for ..read more

Not having a small business marketing strategy is akin to having a car but not knowing where to drive it, or a destination and not knowing how you’re going to get there. Just because you have a solid idea, doesn’t mean it can flourish by itself.    In comes having a beautifully crafted marketing strategy.    Whether you’re a product-based business or a service-based business, having a defined marketing strategy is crucial for the growth and visibility of your brand. Now, a well-planned out marketing strategy is going to include a few key elements that will help it take roo ..read more

A personal branding photoshoot may always look like a lot of fun, and to be honest (coming from someone who has had quite a few) they really are. But they aren’t just for the sake of having content to post on the gram… They serve a higher purpose than just to elevate your feed.  So what is a personal brand photoshoot? What do you wear for a personal brand photoshoot? First,  it’s literally, exactly what it sounds like. Second, that all depends on your brand personality or what the purpose of the shoot is! Having a personal branding photoshoot will help to fill out the personality an ..read more

Are passive income ideas from other entrepreneurs seeming like too much work? I can with utmost confidence say one big thing to you, as a service provider: you do not have to become a teacher, mentor, coach, educational expert, etc. to create any sort of passive income streams and make money while you sleep and hit *$20K cash months* – AND THAT’S OKAY. (Like can we PLEASE normalize this???) What I’m encouraging is that you stay the amazing service provider that you are! But also know there ARE ways to create that passive income. It all depends on how creative you want to get.  S ..read more

We all want to be booked out and making money, which is why in this blog I’m dishing all of my service selling techniques. How to sell services is quite the same as selling products, with a few differences in between. Whether you’re a graphic designer, a web designer, or just a plain old marketer – you should 30000% be creating hype for what you have to offer – aka LAUNCHING. This is old as time – look at any MLM or product-based business. Or heck, even look at Taylor Swift (we have a lot to learn from her). There is typically a good amount of teasing that happens leading up to a launch and c ..read more

How to create a lead generating website for your personal brand through strategic, proven approaches As online service providers, we live in a world where the internet is our oyster and we can attract clients on social platforms like Instagram, Facebook, LinkedIn etc. I’m here to talk to you about the most intricate (in the best way) one of all: how to create a lead generating website for your personal brand. You might be thinking… “Okay, so why do I need a website if I have all of these other social platforms to reach my target audience?” The truth is, those ‘other social platforms’ actually ..read more

How to stand out in a crowded market with branding tips for female entrepreneurs It’s no secret at all that you are not alone in what you have to offer in terms of services in the online space – and even in the world. Because of that, it’s easy, and common, to get down on yourself thinking ‘how and why would someone want to work with me in such a crowded space, and how do I even stand out?’ Plot twist: while there are other entrepreneurs in the same space, not one of them is you. It’s absolutely crucial that you build a strong brand and that you’re confident in that brand. Once you have those ..read more

Avoid these content creation mistakes to stay ahead of the online marketing game and thriving in business As an online entrepreneur, content creation can be extremely challenging. You essentially live in a vacuum of what you know and what you’ve learned, all the while finding yourself struggling with being consistent, creating content that actually ‘sells,’ and also staying authentically true to you. Over the years of running a business and stumbling (uphill trekking, banging my head against a wall, you name it) more than thriving when it comes to content creation, I’ve learned what NOT to do ..read more

7 tips and tools for how to get clients through Instagram When I started my first business, I knew that I had to be taking advantage of social media in order to get more business. It’s free real estate (literally), so once I had hunkered down and decided Instagram was going to be my main focus platform, I went all in and made a plan to get clients through Instagram. You see, Instagram has always been my favorite platform since its release when I was in college. A creative at heart, I knew there was so much that could be done with it and had the most fun playing with it on a personal level.&nb ..read more