There’s no doubt that artificial intelligence (AI) is creating massive shifts in the ways in which we market franchise opportunities to prospective franchisees. A prime example of this is the emergence of Google’s Search Generative Experience (SGE), the search engine's response to changing user searching preferences, which is set to take the world of franchise development by storm. Join us as we explore the technicalities of SGE and delve into the ways in which we can adjust franchise development marketing strategies to meet the demands of the ever-changing preferences of search engine users ..read more

In today's era of digitalization, social media has emerged as a potent force, revolutionizing the way businesses communicate with their audiences. Among the myriad of digital marketing strategies, franchise social media marketing stands out as a powerful tool for engaging with customers, building brand awareness, and driving sales. Table of Contents The Role of Social Media in Marketing Expanding Reach Staying Connected Engaging with Your Audience Managing Customer Feedback Building a Strong Reputation How IDS Can Improve Your Franchise Development Marketing Strategic Franchise Website ..read more

At Integrated Digital Strategies (IDS), we're in the business of helping other businesses succeed. It’s what motivates our team every day and, over the last dozen years, what we’ve come to be known for. Today, we work with over 75 franchise brands across multiple industries, helping them grow their presence to reach their best customers, both at the franchise development and consumer levels.  IDS has ranked in the top 20 on Entrepreneur’s annual Top Franchise Suppliers list for the last six years, and this year, we’re working hard to continue that trend, providing the very best in digital ..read more

In today’s business world, the impact of digital franchise marketing and the potential benefits that it can bring when executed to its full potential cannot be overstated. Table of Contents SEO and PPC Both Make a Significant Impact Best Digital Marketing Practices for SEO Best PPC Practices How PPC and SEO Work Together Higher Site Visitor Conversion Rate Less Reliance on Paid Advertisements Stronger Brand Awareness with Consumers Improved Brand Value Better Website User Experience Some brands, though, don’t experience the full benefits of their marketing efforts because they don ..read more

What would you rather have…  100 unqualified leads or 1 qualified lead? That is what I want to talk about today. Why, it’s one of the biggest pain points in marketing right now. You can have people filling out your lead form all day and never get any business from it. So what steps can you take to qualify leads using ads, marketing techniques, modern technology and process? Here are 5 steps that will help you qualify leads. This is a well-rounded approach here that will lead to a good outcome.  Table of Contents Step 1: Customize Landing Pages By Traffic Type and Persona Step 2 ..read more

Local SEO marketing has become a crucial aspect of franchise development marketing. As franchises expand their footprints across multiple locations, the need to optimize their online presence at the local level has never been more important. Table of Contents Understanding Local SEO Marketing in the World of Franchising Local SEO Challenges for Franchises Local SEO Strategy for Franchises Thorough Local Keyword Research and Optimization Local Link Building and Citation Management Content Creation and Localization Mobile Optimization for Local Searches Partner with IDS to Implement Local ..read more

Staying ahead in the fast-paced world of franchising requires a keen eye on emerging trends and evolving business practices. At IDS, we pride ourselves on keeping a pulse on the latest developments in franchise growth strategies and digital marketing innovations. As we progress further into 2024, we've rounded up several potential trends franchise brands, operators, developers, sales teams, and marketers might find interesting as the year continues to unfold. Table of Contents 2023 Franchise Trends Recap A Stable Franchise Industry Better Work-Life Balance Multi-Unit Boom Franchising In ..read more

Franchising offers myriad benefits to those who want to start their own businesses but may not have the time or experience to go it alone. Rather than do all the foundational work yourself, franchising lets you blend your entrepreneurial spirit with the security of a proven business model. In this digital age, however, the success of a franchise depends on more than superior and time-tested processes and procedures. Table of Contents LinkedIn: The Professional Network Facebook: The Community Builder Instagram: The Visual Storyteller YouTube: The Inside Educator TikTok: The Trendsetter Rule ..read more

It goes without saying that franchisors constantly strive to enhance their online presence and attract the right audience: their potential franchisees. Franchise PPC (pay-per-click) advertising has emerged as a powerful tool in franchise development marketing, allowing franchisors to target specific audience segments that are relevant to their offerings. Table of Contents The Power of Franchise PPC Audience Targeting Best Practices for Successful PPC Audience Targeting Continuous Monitoring and Optimization Utilizing Data-Driven Insights for Ongoing Improvements A/B Testing Strategies for ..read more

While conducting our review of generative artificial intelligence (AI) options at IDS, we tested and scrutinized various tools and adopted a conservative approach to AI, keeping a primary focus on human writing. Amid our testing process, two things became apparent: AI is going to be a big deal. AI detector/checker tools are going to be something we will run into quite often. Businesses can maintain the safety and integrity of their online platforms by using a well-rounded approach that utilizes content detectors in tandem with AI-generated content. Table of Contents The Rising Prevalence ..read more