EP27: What is Zalo and why is it SO popular in Vietnam?
You Don't Know Vietnam
by Ian Paynton (We Create Content)
2w ago
Vinh Xo is the founder of Vat Vo Studio, a team of independent tech reviewers on YouTube with more than 2m subscribers. Today, he tells me why people in Vietnam are so crazy about Apple products, the worrying issues around data security in Vietnam, and his top tips for staying safe online. He breaks down why homegrown app Zalo is so popular with more than 85m users, and offers insights as to how global brands can best build audiences in Vietnam. This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the b ..read more
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EP26: Vietnam's soaring sports and how global brands can unlock love from loyal fans
You Don't Know Vietnam
by Ian Paynton (We Create Content)
1M ago
As a sports journalist and editor, Luu Thien knows all about the sports trends keeping Vietnam buzzing with energy. Today, he talks about the current sports landscape in Vietnam, the growth of Esports and niche sports and what's going on with Vietnamese football on the domestic and international stages right now. He also shares his tips for what global sports brands must do to engage a loyal following of super fans in this sports-loving country of 100,000,000 people.   This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase ..read more
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EP25: Why the next chapter of Vietnam's food story is being written RIGHT NOW
You Don't Know Vietnam
by
1M ago
Meet Jovel Chan, a food and beverage marketer turned blogger, founder and consultant. Jovel landed in Vietnam and quickly made her mark as the go-to authority of Vietnam's evolving food and dining scene in Ho Chi Minh City. She offers insider guides to Vietnam's F&B industry on her website jovelchan.com and is the founder of Saigon Social, the company behind Vietnam’s unique food and drink experiences such as the Saigon Supper Club and Cocktail Cinema. She's also the founder of Banyan Box - a subscription-based snacking box that shares Vietnamese and south east Asian snacks with the world ..read more
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EP25: The future of Vietnamese food depends on THIS, says F&B expert Jovel Chan
You Don't Know Vietnam
by
2M ago
Meet Jovel Chan, a food and beverage marketer turned blogger, founder and consultant. Jovel landed in Vietnam and quickly made her mark as the go-to authority of Vietnam's evolving food and dining scene in Ho Chi Minh City. She offers insider guides to Vietnam's F&B industry on her website jovelchan.com and is the founder of Saigon Social, the company behind Vietnam’s unique food and drink experiences such as the Saigon Supper Club and Cocktail Cinema. She's also the founder of Banyan Box - a subscription-based snacking box that shares Vietnamese and south east Asian snacks with the world ..read more
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E24: Meet the Vietnamese founder tackling addictive short-form social content
You Don't Know Vietnam
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3M ago
Meet Khanh Nguyen, the founder of Vietnamese app OnMic - a voice-streaming platform on a mission to combat superficial learning and the mental health issues associated with short-form social media content. OnMic lets Vietnamese content creators and audiences connect through talks about common interests such as spirituality, travel, jobs, financial advice, and dating. Today, Khanh reveals what young Vietnamese people are talking about and listening to on OnMic right now. He shares his tips for hiring young talent in Vietnam, and describes why the upcoming Lunar New Year is a bloody battlefield ..read more
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E23: Attract and retain Gen Z staff in Vietnam by doing this, says HR expert Kelvin Nguyen
You Don't Know Vietnam
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3M ago
Nguyen The Cong, or Kelvin Nguyen, is a global talent acquisition expert. In his role as talent advisor at Vinfast, Kelvin is responsible for bringing global talent to Vietnam and hiring for Vinfast across 42 global markets. He is an angel investor and CEO at YouthPlus, a platform to help young people discover what they want to do, and connect with companies that are hiring. Today, he talks about what foreigners find hard when coming to work in Vietnam, his tips for recruiting and retaining Gen Z talent in Vietnam, and his thoughts on why Vietnam leads the way in Asia for the participation of ..read more
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E22: Vietnam's young families are changing SO quickly says entrepreneur Dang Thuy Trang
You Don't Know Vietnam
by Ian Paynton (We Create Content)
4M ago
Dang Thuy Trang is the founder of Vietnamese sleep company RU9, which offers young people solutions for better sleep as they look to prioritise their wellbeing. Today, Trang talks about the importance of sleep in Vietnamese culture, how her customers are changing so quickly, the challenges of doing business in Vietnam, and what it's like to be a female entrepreneur here. This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to DJ Jase at The Beats Saigon for the badass soundtrack, and to you for listening ..read more
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E21: Vietnam's speeding up but its coffee culture is all about slowing down says Lacàph founder Timen Swijtink
You Don't Know Vietnam
by Ian Paynton (We Create Content)
5M ago
On today's episode of You Don't Know Vietnam, we're talking to Timen Swijtink, the Founder of Vietnamese coffee brand Lacàph. With Lacàph's coffee, coffee shops and coffee experiences in Vietnam, and grand plans to export high quality, branded Vietnamese beans to the world, Timen is on a mission to change the global perception of both Vietnamese coffee and the robusta bean. Today, he talks about what makes Vietnamese coffee culture extra special, traditional "Phin" brewing methods, and what types of Vietnamese coffee you should try. He also explains why the value of Vietnam's coffee is so low ..read more
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E20: Can Vietnam's Dat Bike lead Southeast Asia's electric motorbike revolution?
You Don't Know Vietnam
by
6M ago
Entrepreneur Nguyen Son is the founder and CEO of electric two-wheeler start up, Dat Bike. He's on a mission! To convert 250,000,000 motorbike drivers in Southeast Asia from petrol to electric, starting right here in Vietnam - the land of the motorbike. Today, he talks about why the motorbike is so important to people in Vietnam, why Vietnam has become the perfect place to kick start his Southeast Asian takeover, the challenges he faces, and what Dat Bike must do to succeed.   This podcast is brought to you by We Create Content - the content agency for global brands in Vietnam. Thanks to ..read more
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E19: Shoppertainment is a must if you want to sell in Vietnam says retail expert Quang Thai
You Don't Know Vietnam
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6M ago
Meet retail expert Quang Thai, the CEO of direct to consumer (D2C) company DTX Asia. Since moving back to Vietnam from studying in the U.S, Thai has set up a handful of lifestyle brands in everything from fashion, watches and jewellery to men's cosmetics and temporary tattoos. He's seen Vietnam's retail sector move rapidly from social selling to e-commerce and most recently shoppertainment.  Today, he talks about the spending behaviours of Vietnam's Gen Z and Millennials, his tips for selling products on TikTok Shop, and what he thinks about the world class mega malls popping up in Vietna ..read more
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