In the ever-changing world of marketing, staying ahead of the competition is essential for success. As we approach 2024, it's crucial for businesses to adapt to emerging marketing trends to maintain their competitive edge. So, which tactics should you start incorporating into your marketing strategy? In this blog, we'll explore six exciting marketing trends for 2024, backed by insights from reliable sources. 1. AI-Powered Personalization (Source: Forbes): Artificial Intelligence (AI) has been transforming marketing for years, but it's set to reach new heights in 2024. Forbes predicts that AI ..read more

Figuring out what to gift your employees for the holidays or anniversaries can be tricky! Do you try to find something special, out of the ordinary? Or do you tend to buy the same thing year-after-year? One thing’s for sure… whatever you choose, make sure it’s something useful! Recently we created a fun package for Better Homes and Gardens Real Estate (BHGRE) agents. Included in the gift: Backpack Jacket Blanket Socks Coffee Tumbler Touch Tool Face Masks 1. Backpacks Using the backpacks to hold the items was the perfect way to present these gifts without the need for additional packaging. Ba ..read more

You might be thinking...who uses calendars anymore? Now, with mobile phones and electronic time-keepers, who needs the hassle of a paper or magnet calendar to keep up with what day it is? The truth is, that so many still use calendars as a daily source of information. Stop for a minute and take that in. DAILY! They say that to effectively create brand recognition for your business, you need to reach a customer 5 to 7 times, trust or purchase interest begins with 10 impressions and purchase behavior shifts with a personalized/custom messaging . So, just imagine what 365 impressions could do fo ..read more

As a business owner, it's essential to show your appreciation for your clients, especially during the holiday season. Why is client gifting so important for you and your brand? A thoughtful gift can help build a stronger relationship, demonstrate your gratitude, and create a more memorable experience for your clients. Ultimately, it is about establishing and maintaining strong relationships with your clients to succeed with your business’ main purpose. It could also be an opportunity to gift some of your products or services to possible new clients. That way you’ll gain more attention and inte ..read more

When it comes to your business, have you ever thought something needs to change? Ever thought of trying new things for your brand? Shaking things up a bit? Sometimes, it can be scary but change could be necessary to grow along with your business and your clients. For that, one of the most effective ways to revitalize your company is through rebranding. Rebranding is when a company decides to redevelop their marketing strategies, create a new name, logo or design; in other words, pursue a new identity without losing its essence. However, the intention is to create a positive difference in the ..read more

If you’re an entrepreneur or planning to start your own business, you’re probably wondering, how can I have a strong online presence? Sometimes, Social Media can be a little intimidating knowing there’s over a billion active users that could be possible clients for you, or knowing there’s other businesses similar to yours. How can you grab their attention? How can you stand out between all those accounts? One of the most used platforms for promoting businesses is Instagram. Undoubtedly, it is one of the most popular in the Social Media world. However, how can you take advantage of this platfo ..read more

In the fast pace of social media newsfeeds, you might be wondering just how you or your business can stand out. What does it take to create content that will engage and grab the reader’s attention? Why isn’t your brand growing? Why aren’t your sales increasing? Why do some posts get more likes than others? Social Media has become one of the most used platforms by consumers and can be your best ally to help grow your business. This is why it is so important to know what type of content to use to create engagement with your audience. When you apply a good strategy to building content, you will ..read more

When you think about ways to promote your business, do Trade Shows ever come to mind? Trade Shows are a place where different businesses of the same industry come together to promote their products or services. These events offer amazing opportunities to connect with potential clients and broaden your audience. For our client Open Doors to Future Possibilities, it did just that. Open Doors is a nonprofit company that provides programs for both Veterans and the Homeless; they serve as an advocate for the vulnerable communities in Santa Clara County. So, when they learned about a gun show sched ..read more

The holiday season may not feel like it’s quickly approaching for most consumers, but for employees and business owners, holiday preparations are here! If you are a business, you should already be preparing your business for a potential influx of sales. This includes setting deadlines, keeping high product inventory, creating holiday-specific marketing material, and most importantly… giving back to others who support your company! However, settling on a gift can be hard to choose from with so much out there. Here are a few ways in which personalization can help make your search for holiday ite ..read more

As we approach August and the summer winds slowly start to churn into the falling leaves of autumn, there are a ton of things you should look forward to on the near horizon. Back to School Month, Ride to Work Day, Better Breakfast Month, American Football Day… you get the point. For those special moments on your calendar, marketing to your clients becomes VITAL to your success. Here are our top 5 reasons why marketing is a must. #1: Storytelling Drives Sales. Much of what people buy, especially around the holiday season, is based upon their emotional connection to the product or service. In f ..read more