Introduction: Spritz is a leading marketing agency that specializes in revolutionizing the petcare hospitality industry. With our expertise and innovative approach, we work closely with pet care businesses to create tailored solutions that enhance the overall experience for pet owners. From developing mobile apps to implementing digital marketing strategies, Spritz is dedicated to improving customer satisfaction and streamlining operations in the ever-growing petcare hospitality sector. A. Understanding the Petcare Hospitality Landscape: The pet care hospitality industry is a dynamic and compe ..read more

Introduction and background: In today’s digital age, where cloud integration and seamless connectivity are the norm, creating a mobile app with a standalone CRM system from the 1990s presents a unique challenge. However, at Spritz, we thrive on embracing challenges head-on. Our team of experts specializes in analyzing and understanding the limitations and possibilities of legacy CRM systems. With careful analysis and innovative thinking, we create bridges connecting these outdated systems with modern APIs, enabling seamless integration with mobile applications on iOS and Android platforms. Und ..read more

SEO and the Evolution of Authentic Content Writing Something important in the world of search engine optimization (SEO) happened in 2019. Google called it Bidirectional Encoder Representations from Transformers, which few people can understand — so it’s BERT, for short. And it’s still a bit complicated.  At its core, it’s all about Natural Language Processing (NLP), which means that Google has learned to anticipate the questions people ask. And in turn, this impacts keywords and SEO. You can see Google’s search engine machine learning at work when you start typing in a topic and several r ..read more

As a small business owner, web manager, or a consultant, this must be among the most common and frustrating situations. Why? Because it may be an update that’s required urgently. You know the work has been done, the site has been updated, but… your client or customer cannot see it. That can lead to the website conversation nobody wants to have. If you’re interacting with someone who has limited knowledge about how web browsers work (after all, that’s why you were hired in the first place), this can lead to a tense moment and the dreaded question: “Do you guys really know what you’re doing?”&nb ..read more

It may be confusing to hear the word “accessibility” used when discussing website— rather than wheelchairs or guide dogs for the blind. Importantly, in the broadest sense, accessibility applies to the online world as well as the physical world.  Website accessibility enhances your digital presence for everyone. It is a solution to address the needs of each visitor, allowing an individual to experience the best possible level of usability.  Like any road or building, while providing an on-ramp and an open door for all users. It does so without sacrificing anything for users who don’t ..read more

Your website is one of 1.8 billion, so the question is…how to stand out? In fact, by the time you finish reading this article, more websites have been launched. Some of them represent competition.  Every one of these active websites is giving due consideration to its essential  ingredients:  Fonts Colors Site outline UX/UI design Images Videos It’s also crucial to ensure that highly effective search engine optimization is implemented.  SEO is a combination of many on-site and off-site factors. Think of SEO as someone you know— the individual’s personal brand presents as c ..read more

What do the pandemic facts mean for digital communications? Conferences and conventions are on hold, business travel is at a standstill, in-person meetings are scarce, and offices are empty. Those who can work remotely are still doing so as the pandemic reality settles in beyond the one-year mark.  This means an explosion in the widespread use of digital tools and platforms.  Aside from the giant impact of Zoom and its several lookalike cousins. One of the mild surprises of daily life has been the subtle but unquestionably strong rise of email. It’s not as though email ever went out ..read more

The human brain is a funny thing. And how it absorbs information can be appreciated by everybody, from ancient philosophers to advanced psychology students to the casual blog reader.  Concepts represented visually are an important step in relaying information—especially with complex information—in a way that’s easier to digest.  Did you know that visual aids improve learning by as much as 400 percent?  Did you realize that we can process visuals 60,000 times faster than text? Would you guess that the average person only remembers one-fifth of what they hear?¹ “I hear and I forg ..read more

All 2020 bets are off, all hard sell is paused, earlier projections are no good and all messaging requires a re-think. That covers quite a lot, actually, from brand purpose to social media posts.   In a year that began with clichéd quips about perfect vision. We’ve all been blindsided by the reality of a pandemic. As we move through the phases of shock, fear, understanding, action, and reasonable behavior. But without a timeline for a road map—marketers are adjusting as best they can. And they must.  Head-Spinning Sea Changes    March 2020 saw a paradigm shift tha ..read more

By Laurie Jo Miller Farr In May 1978, marketing manager Gary Thuerk hit ‘send’ on the first unsolicited email ever. It signalled the birth of junk mail, received by 400 customers as an ad for a presentation by Digital Equipment Corporation, an early vendor of computer systems. People hated it. Fast Forward It wasn’t until two decades later that mainstream America started setting up personal email addresses. However, the prehistoric dial-up landscape of the World Wide Web in the 20th century still looked like Jurassic Park. Surprise, surprise…email has survived and thrived. Who would have tho ..read more