Many people know Yelp as a review platform, but it also is one of the leading marketing channels for many industries. iCatch has generated millions of dollars of revenue for their customers on Yelp.    This award demonstrates our focus on education, transparency, data-driven decisions, & innovative collaboration that consistently leads to outstanding results for our clients. Partnering with Yelp has been nothing short of mutually rewarding for us and our clients.   The Partner of the Year Award recognizes the assets that set iCatch apart from other partnering agencies, such ..read more

When seeking strategies to grow your business, word-of-mouth is often regarded as one of the most powerful marketing tools. But in an increasingly digital world, online reviews often serve in place of in-person word-of-mouth recommendations. So, how can you ensure that your business is popping up when people turn online to search for new business recommendations? One strategy is to utilize Yelp advertising.  How does Yelp work? A user seeking out reviews and recommendations will open Yelp via its website or app. From there, they can enter search terms to narrow down their results. Usually ..read more

So, you have a beautiful website built out for your company, but it’s not gaining organic traffic. This is a common issue with website development. Let’s dive into the top four reasons why your website is not bringing in any visitors, and how to solve these problems. Technical SEO Issues Technical SEO (search engine optimization) issues can cause search engines to drop your ranking on the search results page. This refers to any aspects of your website that could have an impact on your website’s indexation, crawlability, and search rankings.  Here are the most common technical SEO issues t ..read more

Is it necessary to have a website to run a successful business? Not only can a website increase your online reach, but it can also help improve your business’s credibility and brand awareness. You may be generating income without a website, but having one can boost your revenue. Let’s dive into why you should consider investing in a website for your business.  Credibility The first reason why you need a website is to establish credibility. If a potential customer or client wants to research more about your company, but they don’t find a professional website to look into, it will seem like ..read more

Choosing the right marketing agency can be a challenging task for business owners, marketing managers and CEO’s. If you’re not an expert in the industry, you may wonder, “How do I pick the right candidate?” Luckily, there are companies out there who do the leg work for you. They understand the industry and understand the value of ROI-driven marketing campaigns. We’re proud to be featured as one of the top marketing agencies with accredited trust portals. Reach out to us and enquire about our award-winning process with a proven track record of growing business, generating leads, and drastically ..read more

Geofencing is a fairly new marketing tactic that allows for people in a very specific location to be targeted for certain ads. Geofencing creates a digital fence around a chosen area (houses, parks, convention center, concerts…) and targets the electronic devices people access in these places to send ads to the websites or apps they access. By users being in this location, their devices will continuously give them ads for a chosen time period after they’ve even left the area. Now, why is geofencing so successful as a marketing technique?   Accuracy Geofencing does not solely rely on zip c ..read more

The Web Content Accessibility Guide was created in an attempt to better provide content on the internet that meets the needs of a variety of people, particularly more accessible to those with disabilities. The latest version (as of June 5, 2018) of the document, WCAG 2.1, currently has 12 guidelines that are divided between several categories: perceivable, operable, understandable, and robust. In terms of making websites compatible with WCAG, there are three priority levels: A, AA, and AAA. These get more in-depth and nitpicky as you go up in conformance level. Why You Should be WCAG Compliant ..read more

While many people are more than willing to jump into their field and build up a noticeable platform, one major factor must always be considered. Namely, the idea of branding and a specific audience must be kept in mind so that the creator has a certain idea of who their content should cater to. This relieves a great amount of guess work and, more importantly, gives the individual a chance to make their specified audience know exactly why his or her product fulfills their needs. Any sudden changes would leave the customers confused and unable to continue a strong bond with the product he or she ..read more

Any company that is attempting to make it far in their respective market has to understand how an online brand works. Knowing how customers view the brand, how the brand comes off in terms of appearance and mission and how effective your branding is are the best ways to make sure your customers can see you and see you well. Why Go Online We’ve spoken in the past about the ways to conquer online marketing, but businesses need a solid structure to work with before spreading the word. Otherwise, they won’t be able to make it far before they’re overshadowed by the competition. With the spread of d ..read more

So you’ve tried to take on all the tricks of the trade – PPC, mass advertising, search engine optimization. But unfortunately, your website still isn’t jump starting the way you expected. Or perhaps it got off to a strong start, but eventually began to plateau and possibly even take a nosedive in terms of customer visits. While there are lots of ways to make your website impressive, it needs a strong foundation to continue to be noticed by the common eye at a growing rate. 5 COMMON MISTAKES MADE   Regardless of whether you’re just beginning your company or you’re a seasoned pro, these 5 u ..read more