Harnessing the Power of Traditional and Digital Marketing: A Hybrid Approach The era of digital marketing has undoubtedly transformed the advertising landscape. The exponential growth of technology, particularly the internet and its associated devices, has shifted the attention of marketers from traditional methods to digital platforms. However, the impact of conventional advertising methods such as billboards, TV and radio ads, and direct mail must be considered. The ideal marketing strategy in today’s landscape is not to choose one method over the other but to create a synergistic blend of t ..read more

The percentage of web traffic businesses receive from organic social traffic can vary widely depending on several factors, such as the industry, target audience, and social media strategy. Organic social traffic is not typically the primary source of web traffic for businesses. According to a report by Merkle, organic social media accounted for only 5% of website visits across all industries in Q1 2021. Instead, other sources of web traffic, such as organic search, paid search, and direct traffic, typically drive more traffic to business websites. However, this can vary depending on the busin ..read more

What is our experience in the marketing industry, particularly in Southern California? We are a full-service marketing agency based in Southern California. We have over 25 years of experience in the industry and have worked with businesses of all sizes and industries.   2. What services do we offer, and how do they align with our client’s marketing goals? We offer a wide range of services, including branding, website design and development, SEO, social media marketing, PPC advertising, public relations, and email marketing. In addition, we work closely with our clients to understand th ..read more

Most Effective Way To Market Womens Skincare Products The most effective way to market women’s skincare products involves a combination of strategies that focus on understanding your target audience, delivering relevant content, creating strong branding, and leveraging multiple channels. Here are some critical steps to consider: Identify your target audience: Understand the demographics, preferences, and skincare needs of the women you want to reach. Segment your audience based on age, skin type, and concerns to ensure you tailor your marketing efforts to their specific needs. Build a strong ..read more

A successful marketing strategy is essential for businesses to connect with their target audience, promote their products or services, and ultimately drive sales. The crucial elements of a marketing strategy should include the following: Clear objectives: Start by setting clear, specific, and measurable marketing goals aligned with your overall business objectives. These goals will help guide your marketing efforts and provide a way to measure success. Target audience: Identify your ideal customers based on factors including: demographics, psychographics, behavior, and needs. Targeting allow ..read more

Few could have foreseen the state of marketing during the year of COVID-19. But having endured mass pandemic and a record number of natural disasters, consumers have made notable lifestyle adjustments to which marketers are better equipped to track than at any other time in the history of economics. As such, the state of business-to-business marketing in 2021 forces many large, small, and medium enterprises to digitally transform. At Sum Total Marketing, here are our reasons for why this is taking place. What 2020 Has Taught Marketers Doing business in person has been all but impossible in 20 ..read more

If you’re looking for assistance with your business’s marketing goals, it may not be obvious whether you need a consultant or an agency. In this quick guide, we’ll discuss how marketing consultants differ from marketing agencies (and vice versa). Marketing Consultants and Agencies – What’s the Difference? There are a few key differences between marketing consultants and agencies. But the main difference is that consultants usually specialize, while agencies try to “do it all.” That said, both consultants and agencies tend to focus on specific industries or marketing philosophies. For example ..read more

It is commonplace for businesses to outsource their branding and advertising to a digital marketing agency. With an influx in digital marketing platforms, agencies seem to be a “dime a dozen.”  The reality is that not all digital marketing agencies do an equally effective job. And of those agencies that do excellent work, not every reliable marketing agency will be the right fit for your business. Here are our top seven things to look for when shopping for an online marketing firm: Ability to Track Results Client Retention Industry Experience Collaborative Tools and Processes Im ..read more

Chances are that before you ever spend your money, you Google a few questions about a problem or product. Have you ever wondered how it is that Google (and other search engines) rank web pages after you click the magnifying glass icon?    Search engine optimization (SEO) is one of the most discussed digital marketing terms in the 21st Century. The subject matter is relevant for bloggers, small business, big business, local storefronts, virtual services, e-commerce, and everything in between.   Most likely, your web presence already possesses a certain amount of SEO value (espe ..read more