Do you wonder about the true impact of your digital advertising efforts? Campaign managers like ourselves dedicate significant time to managing ads and driving conversions for various businesses.  But a crucial question often lingers:  Are we achieving real sales growth, and is our approach cost-effective?   Are we optimizing ad distribution based on actual sales data?   Fortunately, advertising platforms like Google and Meta offer a powerful solution: conversion value settings.  This article dives deep into conversion value settings and conversion value-based b ..read more

Many marketers face this dilemma – they create and distribute video ads, but uncertainty lingers about their actual impact on conversions.  The challenge often lies in not knowing how to measure their effectiveness. This article addresses these concerns by introducing two crucial steps for properly evaluating video ads. Whether you’re currently running video ad campaigns or have launched digital advertising campaigns in the past, these insights will be valuable. Understanding the Metrics Landscape While numerous metrics can be used to evaluate video ads, here are some key indicators you s ..read more

Many marketers face this dilemma – they create and distribute video ads, but uncertainty lingers about their actual impact on conversions.  The challenge often lies in not knowing how to measure their effectiveness. This article addresses these concerns by introducing two crucial steps for properly evaluating video ads. Whether you’re currently running video ad campaigns or have launched digital advertising campaigns in the past, these insights will be valuable. Understanding the Metrics Landscape While numerous metrics can be used to evaluate video ads, here are some key indicators you s ..read more

Ever pour money into Meta ads that just don’t seem to generate results? You’re not alone. Many advertisers struggle with low conversion rates, leaving them scratching their heads and wondering what went wrong. The good news is there are often clear reasons why your ads aren’t converting. By identifying these issues and implementing some key fixes, you can get your ad campaigns back on track. Here are some of the most common culprits:   Tracking Troubles Missing Pixel or Conversions API: This is the foundation of your campaign measurement. Without a properly set up pixel or Conversions AP ..read more

As digital landscapes evolve, so do the tools that measure their vastness. Google Analytics (GA), a cornerstone for marketers, webmasters, and data enthusiasts, has undergone significant changes since its inception. The transition from Universal Analytics to Google Analytics 4 (GA4) marks a pivotal shift in how data is collected, analyzed, and interpreted. However, this transition has not been without its challenges. Based on recent feature release data, we dive into why GA4 has been hard to use compared to its predecessor and what the future holds for this essential tool. The Journey from Urc ..read more

Meta platform outages, although infrequent, can have significant implications for advertisers. Understanding how to effectively manage your ad campaigns during these periods is crucial for minimizing disruptions and optimizing performance post-outage. Managing Meta Ad Campaigns During an Outage To stay informed about Meta’s operational status, regularly check the Meta Platform Status Page. This dedicated resource provides real-time updates, allowing advertisers to quickly assess the situation and plan accordingly. During an outage, you could pause time-sensitive campaigns to prevent them from ..read more

The Digital Marketing Landscape is Shifting: Here’s What You Need to Know Recent announcements from Meta and changes by Apple are set to reshape the way e-commerce companies approach digital marketing on two of the world’s largest social platforms: Facebook and Instagram. As decision-makers in the e-commerce space, understanding these changes is crucial for optimizing your advertising strategies and budget.   Meta Passes Apple’s 30% Fee to Advertisers In a significant policy update, Meta has declared that businesses and influencers promoting their posts on the iOS versions of Facebook and ..read more

In the ever-evolving world of digital marketing, harnessing the power of data has become imperative. Marketing managers are not just marketers anymore but also architects of data. Understanding the subtle yet critical difference between being merely data-driven and truly data-optimized can redefine your marketing success. Let’s dive into these two concepts to uncover their distinctions and how they shape marketing strategies.   Data-Driven Marketing: Beyond the Numbers Data-driven marketing is the crux of modern advertising. It’s about using data to inform decisions, from strategy develop ..read more

Data-driven marketing has become essential today, especially with the fast advancement of technology. As experts in the field, advertising agencies are responsible for providing value to their clients through data.  This article explores how agencies can support clients with data to improve their marketing strategies. I will explain how agencies, including Eboost, can help businesses move forward with data analytics.   Tag Management to Enable and Improve Data Collection One area where agencies can support clients with data is tag management. In digital marketing, tags are codes that ..read more

Changes in Meta’s Advertising Approach In the ever-evolving world of digital marketing, Meta’s recent announcement about the removal of detailed targeting options marks a significant shift in the landscape of social media advertising. This change, set to take effect soon, is part of a broader trend that began years ago, signaling a move away from granular, user-specific targeting toward broader, algorithm-driven strategies. As a digital marketing agency specializing in Meta paid social advertising, understanding these changes and adapting your strategies is crucial for success.   Understa ..read more