Advertising. It’s all about selling, right ..read more

Have you ever been at the grocery store and realized you forgot to grab something from another section? So, rather than push your cart back to the produce section for a single onion, you briskly walk there and back ..read more

Ecommerce architecture is the structural design of an online store that dictates its functionality, performance, and user experience. It's the blueprint that guides how different components of your online store interact with each other – from product listings to the shopping cart, from user profiles to checkout processes. The importance of robust ecommerce architecture cannot be overstated. It directly impacts your store's performance, scalability, and, ultimately, the success of your business ..read more

Online marketing is like playing your favorite board game: When you hone in on the right strategy, you’re bound to win. The problem is that ecommerce marketing is more like chess than checkers. There are endless strategies to choose from. Paid or organic? Inbound or outbound ..read more

If you’ve ever tried refilling your kitchen salt shaker without using a funnel, you know how fruitless it can be. Every grain of salt that ends up where it’s supposed to is a little miracle ..read more

We’ve said it before, and we’ll say it again: Tracking your performance is the best way to understand—and course-correct—your business’s growth. This means your key performance indicators (KPIs) will tell you how it’s going, and how to get where you want to go ..read more

When the customers start pouring in, you know your advertising is effective. When you start seeing return customers, you know you’ve created something special: Your brand is offering products, services, and a story worth coming back for ..read more

Bringing a new product to market is nerve-wracking. It’s all the more daunting when you know that around 85% of all new products fail. How do you keep your product off this growing list of lemons? How can your business survive—or even thrive—in a more-crowded-than-ever landscape?  ..read more

My favorite aspect of marketing is that it’s all about making human connections. Executing a marketing campaign may involve dozens of human connections. Chances are, each campaign that makes it in front of our eyes—no matter how minimalistic the design may seem or how concise the copy reads—was first touched by an entire team of strategists, designers, copywriters, content creators, and maybe more. From early brainstorming sessions to launch, hours of close collaboration and strategic communication must take place. A successful marketing campaign will take human connection-making to the ne ..read more

On March 22, 2019 the world was stunned by the announcement that Shopify and MailChimp will no longer be partners. Need Help Figuring Out What to Do About the News ..read more