We’re excited to announce that we’ve relocated just a few blocks north in Fresno to our brand new HQ! As we step into our new space, we see a fresh canvas ready to nurture our creativity and many more memorable (hopefully in-person) client experiences. In the meantime, please take note of our new address below: 677 W Palmdon Drive, Suite 101Fresno, CA 93704 We hope to see you here soon!  The post Exciting News: We’ve Moved! appeared first on JP Marketing ..read more

The educational landscape changed quite a bit during the COVID-19 pandemic. Many colleges and universities grappled with unprecedented challenges, resulting in a widespread decline in student enrollment for all sectors of postsecondary education. In response, State funding was allocated across California to counteract this negative trend and support affected schools. That’s when San Bernardino Valley College District approached our team with the chance to build a marketing campaign that would boost student enrollment by 20% over the previous year. And, if you know JP, you know we’re always up ..read more

Some statistics suggest that around 80% of New Year’s resolutions lose steam by February. But here at JP, we reject the notion that goal-setting should be limited to the first month of each year. In fact, setting and achieving new goals is a daily practice ingrained in our approach. Whether outlined in project briefs, production timelines, or measured against KPIs, goal-setting is woven into the fabric of our routines, and Account Managers (AMs) hold a pivotal role in that process. As an AM, I advocate for clients throughout the entire length of a project. In fact, our account team at JP often ..read more

As the Video Coordinator and Photographer at JP, I find myself focusing so much on the quality of our work day in and day out, leaving very little time for self-reflection on the amazing projects I am a part of. On set, my mind is a whirlwind of thoughts and questions, like: “Did I bring enough batteries?” “What frame rate am I going to use for this shot?” “Is my subject comfortable?” “Is the audio clean?” “Did I just hear the AC come on?” When I look back at the photos and videos I take, the realization hits me — “Wow, I helped create that!” These moments help to broaden my perspective, leavi ..read more

When I explain my new job to friends and family, I often describe myself as a sponge. Being one of the newest team members at JP Marketing, I find myself diving into new opportunities every day, soaking up every chance to learn. The last month at JP has been a whirlwind! In just a short amount of time, I have supported the grand opening of a local business — witnessing them saw through a 2×4 as their “ribbon cutting,” participated as an extra in a television commercial production, supported a pretty sweet photo shoot featuring apple pie (yum!), discovered the whole new world of website wirefra ..read more

As we look ahead, the upcoming year will be a pivotal moment for our agency, kicking off with our office move in March. (Don’t worry, we’re only moving two blocks south!) However, we are not just adapting to physical changes; we are also actively redefining our trajectory. In my role as the copywriter at JP, I’ve dedicated a significant amount of time toward guiding our team through a series of introspective discussions about our brand voice this year. Who are we? What do we stand for? Where do we want to go moving forward? The result of these conversations was articulating our brand promise i ..read more

 At home, in my kitchen, next to the sink, I have a little sign and it says, “Be thankful for the little things.” Once in a while, out of the corner of my eye, it catches my attention, and I’ll stop and think about something I’m thankful for. Even in the middle of a busy and challenging day, it helps me refocus on being appreciative of the little things and realize that these tiny, little things really do add up. I think it’s important that we share those things as we go into the holiday season and we’re spending more time with family and friends. It really creates an opportunity for us to ve ..read more

Whew! We’re in the final days of 2023, and as everyone looks back on the last 12 months, many are probably thinking, “What did I do this year?” (At least that’s what I’m asking myself!) So, in honor of this brief moment of reflection, here are the top four takeaways related to web development that I’ll bring with me into the new year: 1. Design isn’t just about aesthetics; it’s also about understanding user behavior. A well-studied approach to design can make all the difference. There is a wealth of insights derived from behavioral science and data to help us understand how target audiences pe ..read more

Since the initial outbreak of COVID-19, the Fresno County Department of Public Health (FCDPH) has recognized the crucial need for public awareness about available vaccinations. Their goal is to empower individuals to make informed decisions about their health, protect themselves, prevent the spread of diseases, and contribute to a healthy Fresno County. However, as our annual awareness campaign unfolded, what initially began as a general vaccine awareness campaign soon evolved into a more focused effort to safeguard the community against the flu and COVID-19 viruses. The proposed timeframe of ..read more

In the fourth and final installment of our series on web-related tips, we’re taking a look at the processes for launching a new website. If you missed our previous blog post on the development process, “Web Wise: Break It Down During Development,” check it out. Congratulations! All that hard work planning your digital strategy, integrating your brand into your design, and developing your website is about to pay off. It’s time to launch your new website, and we’re here to help guide you through it. Below is our step-by-step guide for ensuring everything goes smoothly along the way. Prepare For ..read more