You already know the digital marketing landscape is “complex and ever-evolving.” But keeping pace with these shifts? That’s a different story. To really turn down the volume on your competitors, you need actionable strategies and well-informed predictions for digital marketing in 2024. Here they are.  More AI. But Put to Better Use.  AI technology may still be in its infancy, but social skepticism and resistance are long gone. In 2024, we expect to see wider adoption of AI-powered tools. Some marketing agencies will advance slowly with their adoption of AI, perhaps stumbling along t ..read more

Creating a predictable and fast-growing business takes planning, process, and talented people. It also requires patience, especially if you are just getting into marketing your business formally.  As a seasoned business owner, I know that digital marketing is where I should always put my money first. When I see other business owners going in on digital, the mistake I see 99% of them make is thinking they’ll see positive returns in year one. That’s simply not how digital marketing works. As of 2023, there were over 50 billion web pages and over 1.13 billion websites on the internet. Over 8 ..read more

In the dynamic landscape of digital marketing, standing out requires more than just expertise — it demands excellence, innovation, and a commitment to continuously delivering exceptional results. Here at WISE Digital Partners, we’ve not only met these criteria but surpassed them. We’re thrilled to announce we’ve earned recognition as a 2023 Fall Clutch Global and Clutch Champion. These two awards have secured WISE’s spot among Clutch’s elite, in the top 10% of companies. We’re honored to be recognized for our unwavering dedication to client success and industry leadership, and we look forward ..read more

Looking to boost your Google rating? Then there’s something you should know.  A global team of Google search evaluators is keeping a watchful eye on your website. Their mission: determine whether your content demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T). Then, based on their evaluation, assign your website a Google ranking.  In a nutshell, this is Google’s quality rating process. And if you aren’t following it, there’s a chance your Google ranking is taking a hit. The big question is, how can you ace the Google quality test while improving beha ..read more

From completely frustrated that their digital marketing wasn’t producing results to skyrocketing leads and conversions that added millions of dollars to their annual revenue – that’s the power of a WISE Digital marketing strategy. For Colorado law firm Jorgensen, Brownell & Pepin, P.C. (JBP), the switch to WISE was a huge win across the board. Here’s how we helped them grow exponentially and earn maximum ROI in just the first year of working with them and how we plan to keep the momentum going. Why Having the Right Digital Marketing Partner Matters In a fiercely competitive legal landscape ..read more

Yelp has a reputation for being a bit of a double-edged sword. While many business owners have leveraged the platform to reach a broader customer base and grow their business, others have experienced the opposite, watching their hard-earned reputation tank before their eyes.  Some Yelp skeptics cite negative reviews, fake ratings, and the perceived lack of control as only a few reasons they’re tempted to write it off completely. But we’d like to push back on that perspective and give you some compelling reasons to consider investing in Yelp. The Numbers Speak For Themselves It’s important ..read more

WISE Marketing Magic: How We Doubled a Roofing Contractor’s Annual Revenue At WISE Digital Partners, we have a solid track record of helping businesses grow by taking strategic steps to power up their digital marketing. Take Ascent Roofing, a family-owned and operated San Diego roofing contractor known for industry-leading work, competitive warranties, and excellent customer service with 5-star reviews. In 2022, though, the company found itself in a troubling spot. Despite its successes, its lead conversion rates had flatlined. They were working with an agency but weren’t seeing much movement ..read more

It’s a competitive digital world and the success of your roofing business hinges on your ability to leverage a multi-channel online marketing approach. A strong online foundation with a plan for increasing traffic and leads will ensure your business grows as fast as you can handle the demand. Here, we’ll uncover the top strategies WISE Digital deployed to help double the revenue of one of our roofing business clients in San Diego, CA, taking their revenue over the $5M mark in just one year of our partnership. 1. A Website That Clearly Separates You From The Competition A website is the online ..read more

There’s a common misconception that all data is created equal. The truth is some data is structured; some isn’t. But what’s the difference? And how does knowing the difference between structured and unstructured data help you increase visibility, improve click-through rates, and drive more organic traffic to your website? We’ll tell you everything you need to know here.  Unstructured vs. Structured Data: What’s the Difference? Most web pages only contain unstructured data—content blocks, images, videos, and depending on what feed was displaying, social media feeds. This data falls into ..read more

What’s more frustrating than a digital marketing strategy gone wrong? Being unable to figure out why it went wrong.  If you’re struggling to reach your target audience, drive traffic, generate and convert leads, or see growth in your metrics, here are 10 likely reasons your digital marketing strategy isn’t working.  1. You Think You Have a Marketing Strategy (But Don’t)  Many organizations believe they have a digital marketing strategy when, in reality, they’re using a fragmented approach to achieve unclear goals. If your strategy isn’t producing results, step back and evaluat ..read more