Multichannel Marketing: How to Decide What Tactics to Use
Hearst Bay Area Blog
by Rob Croll
1w ago
Consumers are exposed to hundreds or even thousands of messages through various channels every day, including social media, , traditional advertising, and in-person interactions. To stand out in this crowded space, smart marketers should adopt a multichannel strategy that enables them to reach and engage their target audiences effectively ..read more
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How to Find Your Target Audience
Hearst Bay Area Blog
by Russ Shumaker
1w ago
Finding your target audience is crucial for any business's marketing strategy. Understanding who your audience is helps create compelling marketing messages and ensures that those messages reach the right people. This article will explore various methods to identify and understand your target audience to optimize your marketing efforts effectively ..read more
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Micro vs Macro Influencers: Choosing the Right Strategy for Your Brand
Hearst Bay Area Blog
by Prateek Keshari
2w ago
Remember when you scrolled through Instagram and felt a pang of envy because everyone you followed was raving about the latest must-have product, courtesy of their favorite influencer? That's influencer marketing on full display ..read more
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Unveiling the Power of Client Journey Mapping
Hearst Bay Area Blog
by
2w ago
In today's competitive market, understanding every aspect of the client experience is not just an advantage; it's a necessity. Client journey mapping offers a strategic framework for visualizing the client's complete experience with a brand, from the initial contact to the final sale and beyond ..read more
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How to Market Home Health Care Services
Hearst Bay Area Blog
by Rob Croll
2w ago
Home health care encompasses a wide range of services provided in the individual's home, offering an invaluable solution for those requiring medical care, assistance with daily activities, or companionship. It caters to various needs, from post-operative care and chronic disease management to disability support ..read more
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10 Essential Video Marketing Tips for Arts & Entertainment Brands
Hearst Bay Area Blog
by Kathleen O'Donnell
3w ago
No matter what corner of the art and entertainment world your business is in — the performing arts, an art gallery, a museum, a live music venue, a film festival, or anything else — you need to get your marketing strategy dialed in. It's a competitive space but also an exciting one. Fortunately, the arts and entertainment world is a perfect match for video marketing, which aims to reach new audiences and connect with existing ones through organic and dynamic content ..read more
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7 Proven Strategies to Boost Your Award Win
Hearst Bay Area Blog
by Rob Croll
1M ago
In today's crowded marketplace, businesses must find innovative ways to capture customer attention and differentiate themselves from competitors. Winning an industry award is more than just a trophy on the shelf; it is a powerful endorsement of a company's excellence and leadership within its sector ..read more
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The Top 10 Startup Marketing Trends for 2024
Hearst Bay Area Blog
by Russ Shumaker
1M ago
Today's startups embrace innovative, AI-driven strategies to carve out a niche in increasingly competitive markets. The transformation from traditional marketing to adaptable, data-driven approaches is apparent as startups leverage technology and creativity to connect with their audiences. In this article, we're looking at the trends shaping startup marketing in 2024 ..read more
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8 Reasons to Include Interactive Content in Your Marketing Strategy
Hearst Bay Area Blog
by Prateek Keshari
1M ago
Let's face it - we're all bombarded with daily boring, one-way marketing messages. To truly captivate attention and build meaningful connections, brands need to ditch the old megaphone approach for something far more engaging ..read more
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Why Your Startup Should Work With a Marketing Agency
Hearst Bay Area Blog
by Rob Croll
1M ago
The startup journey is exhilarating and demanding and often leaves you strapped for time. While you're pouring your passion into preparing your product or service to take the world by storm, building brand awareness and acquiring customers can feel like less important (and unwelcome) tasks ..read more
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