The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right content, at the right time. Demand generation agencies excel in this by crafting strategies that tap into the needs of future customers and converting them into brand loyalists. Let’s take a look at some of the oldest o ..read more

Today, we’re in the era of the self-serve buyer. In fact, virtually 100% of buyers want to self-serve part or all of the buying process. Therefore, to become your buyer’s vendor of choice, you need to develop content assets and touchpoints that will guide their decision-making process toward your business. In other words, before making content that showcases how your product or service can serve your ICP, you need to focus on what jobs they need your content to do to guide them in their decision-making process. To make sure you’re showing up with value, you need a cohesive content and SEO stra ..read more

In the dynamic realm of the attention economy, where every second counts, it’s a race to capture the spotlight and win over the hearts and minds of tech-savvy buyers. The behavior of tech buyers has evolved, and we now find ourselves in the era of the self-serve buyer. Buyers crave a purchasing experience free from direct seller involvement, dedicating virtually all their time to self-education. Therefore, if your team isn’t educating your customers, they’ll start turning to your competitors. Enter the power of video—the unrivaled tool for engaging and influencing buyers at every stage of thei ..read more

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher positions and impression share lead to greater exposure through coveted top-of-page positions. To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. By analyzing your competitors’ keyword strategies, you can replicate their success, target missed opportunities, and drive more conversions. At Directive, we rely on numerous to ..read more

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Its ability to connect you directly with potential customers who are actively searching for your products or services is nothing short of amazing. It’s like having a digital billboard on the virtual highway of search results, always ready to capture the attention of those who need what you offer. Although it’s a great platform, it can cost you a lot of money—and fast—if you don’t ..read more

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. With the barrier to entry so low these days, it can be hard to sift through all of them. And with so many options, you need to make sure you’re picking the one that will be a good fit for your business and help you accomplish your goals. No need to fear; we’re here to help. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. We’ll cover everything from what a PPC consultant is, unde ..read more

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Most importantly, it hits the B2B marketing KPIs the company is looking for. Importance of Effective B2B Marketing Camp ..read more

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. While creating conversation ads is easy, finding messages that are impactful and resonate with your audience is much harder. Let’s dive into the step-by-step actions to create a campaign that actually works with these proven LinkedIn conversation ads examples from Directive. Step 1: Create a new campaign in LinkedIn Campaign Manager To start, navigate to the LinkedIn Campaign Manager and create a new campaign. Once there, rename the campaign ..read more

Looking for ways to boost your SEO performance with AI? At Directive, we’ve tested a variety of AI tools and techniques, pushing the boundaries to analyze and optimize data at an extraordinary scale. The outcome? 4 exceptional use-cases that have taken 80% of our SEO tactics to new heights. By integrating AI into SEO, we empower our clients with personalized and impactful strategies that drive revenue growth, while liberating our team to focus on strategic development and innovative problem-solving. Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the b ..read more