In the ever-evolving landscape of e-commerce, two recent partnerships are poised to reshape the way we shop online. Amazon has joined forces with Meta and Snapchat, integrating their platforms to provide users with a seamless shopping experience and give marketers a deeper look into the omnichannel customer journey. Let’s dive into what that means for the future of shopping online.  Amazon’s Meta Partnership In a move that merges social media and e-commerce, Meta and Amazon have teamed up to enable users to make purchases directly through Facebook and Instagram. This strategic alliance e ..read more

SAN DIEGO – (November 1, 2023) – Power Digital, a leading tech-enabled full-service digital marketing firm that utilizes data, analytics, and proprietary technology to drive growth for brands, announces today the promotion of Ben Dutter as Power Digital’s Chief Strategy Officer, who previously held the position of Senior Vice President of Strategy.    As the Chief Strategy Officer, Dutter will lead overall company strategy across business development, product development, and mergers & acquisitions, to help Power Digital achieve its strategic vision. He will also continue to over ..read more

Digital advertising has become far and away the dominant force in the marketing world today, with 616 billion dollars spent on digital ads in 2022 alone.1 Digital advertising is a crowded arena, meaning that a run-of-the-mill marketing campaign or advertising campaign isn’t going to cut it anymore. To develop a successful digital marketing strategy that boosts brand awareness, drives conversions, and increases revenue growth, brands need to rely on the expertise and tools supplied by today’s best digital marketing agencies. Specializing in search engine optimization (SEO service), content mark ..read more

Over the last decade, Amazon has become the de facto eCommerce platform—the online marketplace where sellers and buyers converge. In fact, as of April 2023, it’s the most visited online marketplace in the world.1 But here’s the rub: Amazon is saturated with competing vendors. With millions of sellers vying to catch the eye of customers, only a select few will ever reach the top of the platform’s search results. How? The answer is twofold: a detailed Amazon marketing strategy combined with the prowess of a top-tier Amazon advertising agency, Amazon PPC service provider, or Amazon marketing agen ..read more

In today’s bustling digital marketplace, a brand’s online presence is every bit as important as its physical one, if not more so. Whenever a potential consumer searches for a company’s specific type of product or service, or information relating to it, the ultimate goal is to be the first result that pops up on Google. But how do brands achieve this coveted spot? With search engine optimization, or SEO, of course. If a business is the proverbial needle in the internet’s haystack, search engine optimization could be the magnet that pulls it to the surface. However, effective SEO takes time and ..read more

Brands looking to scale up quickly often invest in content marketing or other services from a growth marketing firm or a digital marketing agency. These service providers boast the tech fluency and innovative tools needed to create and leverage a strategic digital growth strategy. But for companies looking to partner with the industry’s best, who are the best content marketing agencies making waves and producing results today? This content marketing company guide breaks down ten of the best content marketing agencies working in the digital space right now. These industry content marketing serv ..read more

When businesses are ready to scale, they partner with a growth marketing firm—unlocking new revenue streams, increasing customer lifetime value, and boosting brand awareness across digital channels. When it comes to email marketing—a highly effective channel for fostering customer loyalty and direct conversions—some digital experts bring a unique email marketing strategy, perspective and high level of email campaign expertise to the table. Yet, brands seeking out the best email marketing companies might not know where to start their search. This guide to the best email marketing service provid ..read more

Within the hyper-competitive, constantly evolving digital landscape, marketers must proactively engage strategies and technologies that can give them a competitive edge. While managing diverse campaigns, marketing teams often find themselves balancing a multitude of objectives that may, at times, seem conflicting. Creating a personalized and engaging audience experience while optimizing content for search and the specific platform while ensuring that the marketing campaign generates leads, converts, and provides ROI—these are just a few of the concerns marketers must juggle at any given time ..read more

When businesses are looking to level up through effective marketing, choosing the best PPC company or the best PPC agency is crucial. PPC captures customers with high purchase intent—meaning the efforts made by a PPC management company directly correlate with a positive swing in revenue. That said, every PPC company or PPC agency has its strengths and specialties, and not all PPC management services are the right fit for every business. This guide unveils the 10 best PPC agencies in the industry, along with their strengths, notable clients, and more. For any business that’s seeking the best PP ..read more

Google Shopping is a powerful tool savvy E-commerce brands can leverage to make their products stand out while maximizing their reach throughout each leg of the customer’s shopping journey. In fact, a properly run and managed Google Shopping campaign can act as a catalyst, fueling a brand’s online and in-store growth. However, as with any tool, it takes a deft touch to tap into Google Shopping’s true potential. This process—known as Google Shopping optimization (GSO)—isn’t just about showcasing a brand’s products to consumers online. It’s about fine-tuning the digital showcase to echo the bran ..read more