Communication is entirely changed in the modern era and the initial impressions are often formed through electronic communication, understanding and adhering to proper email marketing etiquette is paramount. A single misstep could lead to your emails being relegated to the junk folder or, worse, alienating potential customers and prompting them to seek out alternative businesses. For small business owners, maintaining regular communication with customers is essential, and an effective email marketing strategy is one of the best ways to enhance awareness, conversion rates, and customer retenti ..read more

Email continues to reign as a stalwart communication channel for brands, serving as a cornerstone of digital marketing strategies worldwide. However, in today's landscape characterized by a cacophony of competing messages, the ability to stand out amidst the noise demands a delicate balance of strategy, creativity, and finesse. Effective email marketing campaigns navigate through four pivotal stages, each essential for achieving success in the ever-evolving digital ecosystem: Brainstorming and Planning Crafting a strategic blueprint demands extensive research, audience analysis, and goal sett ..read more

Navigating the cosmos of email deliverability often feels like venturing into the unknown, with a bundle of myths obscuring the path to clarity. The question arises: Why is there such a cosmic cloud of misinformation surrounding deliverability? The answer lies in the multifaceted nature of email deliverability, influenced by each sender's unique needs, goals, and practices. What proves effective for one may not hold true for all, giving rise to a galaxy of myths that demand scrutiny. In this odyssey, we unravel some of the most challenging myths that, if believed, could have an asteroid-sized ..read more

Selecting the perfect moment to dispatch your email newsletters is a strategic puzzle. In a world where your subscribers juggle busy lives, aligning your messages with their receptive moments is crucial. Dive into the nuances of timing, discover the conventional wisdom, scrutinize our 2022/2023 data insights, and explore factors that shape email marketing success. Decoding Conventional Wisdom on Email Timing Monday: A Mixed Bag Monday, often seen as the unwelcome start of the workweek, traditionally raises concerns among email marketers. Yet, our 2023 data challenges this notion, hinting that ..read more

Among the festive rush of the holiday season, where sales surge and web traffic skyrockets, the heightened email activity also raises the specter of your messages being lost in a sea of spam. Crafting a successful email deliverability strategy entails more than simply flipping a switch – it demands a multifaceted approach. The Significance of Deliverability during the Holidays Black Friday acts as the ignition for a massive spending spree, prompting a significant surge in ecommerce emails. However, this upswing isn't confined to a mere 24-hour blitz; it extends far beyond Cyber Monday (BFCM ..read more

In a Google’s announcement on May 16, 2023, they introduced a significant initiative that might have a direct impact on your email deliverability. The plan involves the removal of all inactive Gmail accounts. This update, amidst other changes like BIMI certification and schema requirement tweaks, raises concerns for email senders regarding their sender reputation and overall metrics. Understanding the Changes Google's decision to remove inactive Gmail accounts is a part of their ongoing efforts to enhance the email ecosystem. While this move is aimed at improving user experience and reducing ..read more

In a bid to fortify email security against cyber threats and reduce the ever-growing influx of spam, leading inbox providers, including Gmail and Yahoo, have unveiled stringent guidelines. These measures signify a pivotal shift in safeguarding email, an essential medium for global personal and business communication. But why Google and Yahoo making these changes, and how might they affect you as a sender? "Every day, an estimated 347.3 billion emails are dispatched globally, with roughly 3.4 billion categorized as spam." Notably, Gmail's AI defenses prevent an astronomical 15 billion unwanted ..read more

The digital landscape is accelerating its pace towards with each day passing, where competition is fierce and customer preferences are constantly evolving, businesses are recognizing the pivotal role of customer engagement in their success. The journey from mere transactions to building lasting relationships has become a cornerstone of modern business strategies. The development of sophisticated consumer engagement tools, which have transformed the way brands interact with their audience, has further accelerated this change. This article will provide an in-depth analysis of the changes in cus ..read more

10 Must-Have Page Elements to Drive More Revenue Do you know what makes a high-converting landing page? Nearly all successful landing pages have specific key elements in common, and we want to show you what those conversion points are. Pinpointe and marketing strategist Antoine Dupont show you how to design a landing page that converts in this on-demand event. Covered are the 10 essential key elements required for high conversion, including effective strategies and the use of power words. In addition, after viewing, you’ll walk away with a clear understanding of: How to write a headline th ..read more

  Does your email marketing need a boost?  Join Pinpointe and Jay Schwedelson, President and CEO of Worldata and Founder of SubjectLine.com, for an on-demand webinar that covers the latest email best practices. This session will provide a deep dive into what’s proven to drive strong direct marketing email results. B2B and B2C marketers alike will learn tips, tricks, and brand-new tactics that you can apply to your 2022 campaigns. During the presentation, Jay shares proven tips on how to double open rates with a few easy tweaks, get more responses on email offers, and improve email ma ..read more