What’s the difference between a good patient story and a great one? In our latest podcast episode, we get tips from 2 of our creative directors on what makes for an amazing shoot and more ..read more

Since 2020, patients and healthcare professionals have been listening to more podcasts than ever before. So, in this latest episode of the Healthy Perspectives podcast, we talk with P&P Strategy & Innovation lead, Steph Parker, about how healthcare brands can capitalize on that trend. Give it a listen here! #HealthyPerspectives #podcasting #podcastmarketing ..read more

We had the pleasure of chatting with Nicky Battle, SVP of Engagement Strategy at CDM Princeton, on the evolution of influencer marketing (particularly how healthcare brands are approaching it) and tips for developing impactful influencer strategies ..read more

Artist and activist Afdhel Aziz, founder of Conspiracy of Love, stopped by the pod to tell us about the work he does in helping some of the world’s biggest brands find purpose and meaning in the work they do. Listen in to this inspirational episode with guest host Simon Mason, EVP of Copy at Patients & Purpose ..read more

We often think of recovery as something patients (hopefully) do. But where does the recovery process fit in our lives? In the latest episode of the podcast, we hear from Nick Propper, CEO of Impact Human Performance, as he talks about his unique approach to recovery and how it can be applied to our everyday lives. Listen to our hosts, Martin Kearton and Angelica Kopiczko, chat with Nick ..read more

2021 was another year full of challenges and opportunities. In today’s episode of the Healthy Perspectives Podcast, we talk about some of the ups and downs we felt in 2021, personally and professionally. Hear from folks at P&P about what they took from the past year and what they are looking forward to in 2022. From pushing the boundaries of healthcare marketing to helping improve patients' relationships with their healthcare teams, we’re excited about what this year has to offer ..read more

We were joined by John Deely, EVP, Director of Digital Experience, and Jennifer Ohlberg, SVP, Group Account Director, as we discussed the new consumer attitudes, habits, and behaviors that are likely to endure beyond the pandemic ..read more

Did you know that it’s still possible to connect with patients even when they don’t know their ABCs? Communicating with children about an illness or disease can be difficult, especially when it’s hard for them to even understand why things are happening in the first place. In the latest episode of Healthy Perspectives, our hosts Martin Kearton and Angelica Kopiczko chat with child life specialist, Jessica Parise. Jessica takes us through the different ways to overcome communication barriers in pediatrics as well as communicating with parents of young patients. Give it a listen here ..read more

How can smaller brands with limited media budgets make a meaningful impact? In the latest episode of the Healthy Perspectives podcast, we talk with Ilyssa Berger, a Creative Director at Patients & Purpose, about an impactful campaign highlighting period poverty in the US. Learn how a powerful brand voice, social media savvy, and community collaboration helped the campaign reach more than 32 million people—with no media spend. Give it a listen! #HealthyPerspectives #periodpoverty #periodpositivity #poweraperiod #nomoresecrets ..read more

How do you get started with omnichannel, and how could it automagically transform your healthcare brand? In the latest episode of the Healthy Perspectives podcast, we talk with Katie Manty, VP, Omnichannel Strategist at Omnicom Health Group’s Omnichannel Center of Excellence, and discuss how taking meaningful steps toward omnichannel can help you reach your marketing goals. Give it a listen! #HealthyPerspectives #omnichannel ..read more