Finding the Right Digital Marketing Platform for Optimized Engagement in Healthcare
Productive Edge Blog
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1w ago
As healthcare companies revamp their digital strategies to provide seamless experiences to their patients and customers, they need powerful technology solutions to enable them ..read more
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The Changing Role of the CMO: A Conversation With Sitecore
Productive Edge Blog
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2w ago
The role of the Chief Marketing Officer (CMO) in healthcare is undergoing significant evolution, especially as organizations increasingly prioritize patient care and omnichannel engagement. Traditionally focused on brand management and market penetration, the CMOs are now integral to the strategic alignment of patient-centric goals across the healthcare institution, fostering cross-functional collaboration, working closely with IT, clinicians, and patient services to ensure a seamless patient experience.  ..read more
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Reshaping Healthcare With Real-Time Location Solutions From CenTrak
Productive Edge Blog
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1M ago
Real-time location systems (RTLS) are building healthier, more efficient hospitals. But how do they work in real healthcare settings and what results do they enable ..read more
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Breaking Down AI: Real Applications in Healthcare
Productive Edge Blog
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1M ago
The integration of artificial intelligence (AI) into healthcare is no longer just a promising experiment—it is rapidly transforming  every facet of medical services, from patient care to backend operations ..read more
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Unveiling Healthcare's Future with AI: A conversation with Becker's Healthcare
Productive Edge Blog
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1M ago
During the Becker's Healthcare 14th Annual Meeting on April 9th, Productive Edge's Chief Strategy Officer, Raheel Retiwalla, sat down with Becker's Healthcare for a conversation around artificial intelligence (A) in healthcare. Listen to the complete podcast recording or continue reading the transcript of the conversation to learn more about the potential of AI in transforming healthcare, uncover some of the biggest hurdles organizations face when it comes to adoption, and how to navigate implementation complexities with confidence to reap the full potential of this transformative technology ..read more
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How 5G is Transforming Patient Care and Operations
Productive Edge Blog
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2M ago
Imagine a future where specialist consultations happen from the comfort of your living room, intricate surgeries are performed with pinpoint precision from miles away, and hospitals function with an efficiency never before seen. This isn't science fiction; it's the transformative power of 5G on the horizon for healthcare ..read more
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Data as an Asset to Drive Patient-Centricity and Operational Excellence
Productive Edge Blog
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2M ago
The healthcare landscape is undergoing a significant transformation. Patients are no longer passive recipients of care; they are increasingly empowered and demanding a more patient-centric approach. Competition is fierce, and growth for healthcare providers hinges directly on delivering exceptional patient experiences while optimizing operational efficiency ..read more
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Overcoming Barriers in Healthcare Digital Transformations
Productive Edge Blog
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2M ago
Imagine a healthcare ecosystem where patient records are effortlessly accessible, where doctors and healthcare professionals collaborate seamlessly across different institutions, and where personalized care is not just a goal but a reality, guided by data-driven insights. This is the vision is at the heart of digital transformation that's taking place in healthcare.  ..read more
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From Email To Omnichannel: Transforming Campaigns Into Scalable Digital Marketing Strategies For Enhanced Engagement
Productive Edge Blog
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2M ago
In healthcare and beyond, today’s companies find themselves in a pivotal moment: keeping up with shrinking patient and member attention spans, navigating regulations, and implementing meaningful, personalized experiences. Whether guiding patients through their health journeys or delivering crucial information from care teams, the key lies in the adoption of a robust marketing communications strategy coupled with scalable, modern data and analytics solutions.  ..read more
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Harnessing Data to Drive Patient-Centricity and Operational Excellence
Productive Edge Blog
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2M ago
In the dynamic world of healthcare, the groundbreaking integration of generative AI, modern analytics, and strategic digital innovation marks the beginning of a revolutionary era in healthcare. This transformation, fueled by the urgent need to improve patient experiences and achieve unparalleled operational efficiency, sets the stage for enduring expansion in an industry that prioritizes patient needs. As patients increasingly demand the convenience and customization they enjoy in other sectors, healthcare providers are faced with a critical imperative: to redefine their growth strategies by ..read more
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