It’s 5x more expensive and time consuming to find new patients than it is to retain existing ones. If that statistic makes you feel a bit worried, then chances are you’ve probably been focusing your attention on marketing to bring in new clients, rather than retaining the ones you’ve already got!  Anil Mustafa created My Appointments - a practice management system - to help level up your appointment management, but with some fantastic features that you won’t find anywhere else, such as a focus on client retention. In this episode, we chat about: Should you focus on getting new clients or ..read more

Does your to do list seem to never end? I can relate! It’s one of the challenges of owning a practice, and it’s easy to fall into the procrastination trap when you’re feeling overwhelmed. In this episode, I’ll share: The psychology behind procrastination 3 ways to help you save time Why you should be working with your energy The importance of time blocking Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists: https://www.privatepracticeacademy.com.au/content-ideas Send me a DM @kerstin_anderson_ridge: https://www.instagram.com ..read more

Did you know that I used to be an accountant? Accounting and psychology might seem like completely different career paths, but my accounting days set me up to understand the importance of being across your financials in your business as a private practice owner. Phil, an accountant with Panic Atax, is a wealth of knowledge (pardon the pun) when it comes to financial planning, tax, managing cash flow and so much more.  In this episode, he shares with us: The importance of financial planning and having an accountant for your private practice Budgeting, taxes, expenses and running a busines ..read more

Branding shoots have become popular in the last 5-6 years, yet many therapists are still confused about whether or not they actually need to do them. In my group practice, Psychwest, we have had three lots of branding photos taken, which has helped us to build a strong brand. In this episode, I’ll share: What branding actually is The reasons why you should do a branding shoot Where you can use your images Whether you see a return on investment from branding shoots Check out our branding photos from Psychwest here, or take a look at Sarah Ellen’s work here. Find out how to work with me: http ..read more

Burnout has a tendency to sneak up on psychologists, especially when we are still devoted to our work and helping clients well in our practices. It can be easy to ignore the warning signs and write it off as being ‘just a bit tired’. My guest today, Dr Hayley D Quinn, is passionate about helping psychologists to recognise the signs and support themselves before burnout hits. As the Anti-Burnout Business Coach and a clinical psychologist, she helps service-based business owners to help them change their relationship with themselves and their business, so that both can thrive.  In this epis ..read more

Overwhelm is one of the biggest issues for many practice owners. While helping others with their mindset is our forte, sometimes we still struggle with getting caught up in our own unhelpful mindsets, which can hold us back from achieving our goals. In this episode, I’ll share: The connection between mindset and KPIs How I set my KPIs for all staff, including clinicians and admin The importance of mindset in achieving goals and overcoming challenges Find out how to work with me: https://www.privatepracticeacademy.com.au/services FREE content ideas for psychologists: https://www.privatepracti ..read more

Compliance may be one of the least sexy topics you could think of in psychology, but it’s also incredibly important! That’s why I’m joined today by Kaye Frankcom, an author, clinical and counselling psychologist, keynote speaker and business coach. She is passionate about supporting psychologists to run thriving compliant private practices, so she’s the perfect person to share with us the importance of compliance and clinical governance. In this conversation, we chat about: Why you need to focus on compliance in your private practice  The importance of clinical governance and corporate c ..read more

Gone are the days where you could rely on word of mouth and people walking past your practice to become your clients - nowadays, a website is a vital part of any psychologist’s business. Jemma Haythorne from Structured Practice Management joins me to talk all things websites, so that you can make sure yours is up to scratch! In this conversation, we chat about: Why having a website is vital for every single therapist The ‘must haves’ for your website Her top tips for making your website stand out Whether you should link your booking system to your website Which website platform you should cho ..read more

Today I’m talking about something that practice owners don’t like talking about… money! I’m also opening up about the time that this scary topic - money - nearly caused me to close my practice. I want you to know that you’re not alone if you’ve felt the financial pressure of being a practice owner. In this episode, I’ll share:  Why I nearly closed my group practice The conversation that turned everything around How finding a new accountant changed my mind about closing the doors My advice for those who are struggling with this Find out how to work with me: https://www.privatepracticeaca ..read more

Hearing the words ‘you need to focus on SEO’ may make you want to close your eyes and cover your ears, but it doesn’t need to be as overwhelming and scary as you think it does!  SEO (Search Engine Optimisation) can actually be quite simple, and that’s what today’s guest - Jemma Haythorne from Structured Practice Management - is here to do. In this conversation, we chat about: What SEO actually is The different aspects of SEO and what’s involved Whether you need a Google My Business profile (and how to set one up) The importance of local SEO How you can use AI within your SEO strategy Wa ..read more