Introduction In the world of UX, we aim to create intuitive and error-free interactions for users. However, it’s also essential to acknowledge that users can make mistakes. That’s why it’s crucial to design fields and forms that can gracefully handle user errors. In this blog post, we’ll explore some practical strategies for designing form fields that not only prevent errors but also guide users through the process when mistakes occur. While these strategies serve as a great starting point for designing error-friendly forms, it’s essential to emphasise that they should NEVER be applied without ..read more

We can’t believe it, but it has been a year since we moved into our new home on Gray’s Inn Road in central London. Moving premises was the perfect opportunity to upgrade our facilities. We wanted to create a purpose-built, bright, welcoming and flexible office space with an integrated UX lab/market research viewing facility.  From the start, we wanted it to be a ground floor office which was fully accessible with an industry-leading research space that was adaptable to any kind of testing (TV, desktop, mobile, accessibility, focus groups, card sorts and more…) ensuring it was well equippe ..read more

Introduction In an era where artificial intelligence (AI) is rapidly evolving, its potential to replace human roles in various fields is a hotly debated topic. The domain of UX research and design is no exception. To grasp the impact of AI in the field and examine the potential risks of AI replacing our UX jobs, we will align our reflections with the stages of the Human-Centered Design (HCD) process. In our exploration, we’ll steer away from the versatile and well-known Chat GPT. Instead, let’s venture into less charted waters, examining a range of both acclaimed and critiqued AI-powered tools ..read more

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Click here to register About This Webinar Discover how you should be organising content on your website as we break down information architecture and navigation. Good information architecture will ensure that users can find what they are looking for on your website. Great information architecture will intuitively guide users through a seamless and enriching journey, enhancing user interaction and engagement, and fostering a profound understanding and appreciation of the content. Key takeaways include: How to create an information hierarchy your users will love. How to make your content more ..read more

Introduction The new version of the W3C’s Web Content Accessibility Guidelines (v2.2) was officially published on 5 October 2023. In a series of blog posts, we will be looking at what is new in this version, and how you may want to change your approach to accessibility – to one that goes beyond your current level of conformance – to ensure your website is actually accessible. In this first post we are going to look at three new success criteria (SC) in v2.2 that relate to focus: 2.4.11 Focus Not Obscured (Minimum) 2.4.12 Focus Not Obscured (Enhanced) 2.4.13 Focus Appearance This is how those ..read more

Designing for granular feedback In the realm of usability testing, task design is a pivotal element that significantly influences the outcome of the study. One design approach that often comes under my radar is the “Hansel & Gretel task” approach; tasks that are broken down into smaller, more digestible steps to lead participants through a predefined journey. This method can be helpful in gaining a deeper understanding of user interactions or comprehension at each stage but risks oversimplifying tasks and masking usability issues.  Consider a usability test for a third-party TV app, w ..read more

Introduction In an era of heightened environmental consciousness, retailers are stepping up to the plate by weaving sustainability into the very fabric of their customer journeys.  By doing so, they are not only meeting the growing demands of eco-conscious consumers but improving their retailer’s bottom line. Four best practices for sustainable UX Here are four best practices that illustrate how forward-thinking retailers are successfully incorporating environmental sustainability into different steps of the online purchase journey: 1. Empower users to make sustainable choices during the ..read more

Blockchain technology has been touted as a game-changer for various industries, from finance and supply chain management to healthcare and real estate. However, despite its potential, the mass adoption of blockchain technology has been slow. There are several barriers that have prevented widespread use, which we will explore in this article.  What is blockchain technology? ​​Imagine you and your friends have a notebook that you use to keep track of all the games you play and who wins each game. Whenever someone wins a game, you write it down in the notebook and everyone can see it. Imagin ..read more

It’s been over a year since we launched our new Sustainability and Environmental Policy. While 30% of it outlined our goals and objectives, we can now proudly confirm that we truly “walk the talk.” Here’s an overview of how we practice sustainability at Bunnyfoot. Hopefully, it can provide some ideas for your companies. How we practice sustainability We regard the planet as a key stakeholder, continually evolving our operations to reflect this. To minimize our environmental footprint, we’ve reduced our energy and water consumption. Simple measures, like encouraging everyone to use dark modes o ..read more