Do products really have a lifecycle? How do I understand it? In this podcast, Susan discussed the product life cycle stages, emphasising the importance of understanding these stages in making strategic business decisions. She explains that products typically go through an introduction, growth, maturity, and decline stage. The pros and cons of the mature and decline stages, and the need to understand these stages, particularly in the context of technology.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note: This is a con ..read more

Elevating Brands: Unveiling marketing mastery with Kim Lawton In this podcast, Susan and Kim explored the significance of branding and marketing in business. Kim, an acclaimed marketing expert, shared her expertise in crafting successful brands and activations. She highlighted the pivotal role of her agency, Enthuse Marketing, and her non-profit supporting women entrepreneurs. They concurred that a robust brand serves as a guiding force, shaping business perceptions, fostering customer loyalty, and enabling sustainable growth. The discussion encompassed the pivotal aspects of customer focus, b ..read more

Memory matters - Memory techniques for daily life and business In this podcast, we learn about the importance of memory in daily life and for business. Venkat shares his personal experience of learning memory techniques and emphasised the impact of memory loss on people's lives. Venkat highlights the benefits of memory training for problem-solving skills and suggests tools to reduce anxiety and improve performance. Be entertained by a demonstration of memory that Venkat prepared for Susan.   LinkedIn for Venkat Krishnan LinkedIn for Braintree Memory Solutions Ltd Braintree website - www.b ..read more

What is customer feedback? What can I use it for? In this podcast, we cover the significance of customer feedback in modern marketing. Customer feedback provides valuable insights into products, services, or experiences, helping businesses to improve and grow. This podcast highlights the impact of customer feedback across various sectors and the importance of collection and analysis methods such as surveys, social media, emails, feedback forms, and sentiment analysis.   Visit ⁠@more2marketing⁠ Don't forget to follow to be the first to hear the next podcast and follow.   Please note ..read more

What is a product roadmap? How can I make these standout and useable for everyone In this podcast, we learn we discuss the significance of product roadmaps in product management and development. Susan outlined the essential elements of a product roadmap, including visual representation of the product vision and strategy, timelines, key initiatives, dependencies, and prioritisation. She emphasised the need for roadmaps to be user-friendly, inclusive, and up-to-date, and encouraged feedback from all stakeholders. Susan also pointed out the different types of roadmaps, such as the next-later mode ..read more

What is an MVP? Why would I even think about going this? Am I crazy? In this podcast, we discuss the concept of a Minimal Viable Product (MVP) as a strategy for launching new products or businesses. Susan explained that an MVP is a simplified version of a product that allows for testing the core hypotheses with minimal effort, focusing on speed and efficiency. The MVP is quickly developed and includes only the essential features required for the product to function. It is then released to a select group of users to gather feedback, which guides iterative improvements. Susan highlighted the ben ..read more

Accessibility - what does it have to do with marketing? In this podcast, we discuss the importance of accessibility in product and marketing design, highlighting the concept of universal design. She discussed creating products that are easy to use for all individuals, regardless of their abilities, and emphasised compliance with accessibility standards such as the Web Content Accessibility Guidelines. For marketing, Susan recommended the use of inclusive imagery, clear language, accessible formats, and alternative text descriptions for images. She viewed accessibility as a commitment to inclus ..read more

The difference between service management and product management In this podcast, Susan and Ben had a wide-ranging discussion about service marketing, with Ben drawing on his unique background in Fine Arts, social studies, content creation, accounting, and product management. He emphasized the importance of understanding human behaviour and customer needs in service design and product management. Together they discussed the importance of empathy, authenticity, understanding customers, understanding audiences, agile methodology, and integrating service design into product design.   ⁠Linked ..read more

What is Voice of Customer and how can we use it to improve businesses?  In this podcast, we discussed the significance of the Voice of Customer (VOC) methodology for businesses. She elaborated on how VOC involves gathering and understanding customer feedback, opinions, and preferences about products, services, or brands to enhance customer satisfaction and make data-driven decisions. Key aspects of VOC include active listening to customer feedback, understanding customer needs, and analysing collective feedback to identify patterns and common themes. Susan outlined the steps to create a V ..read more

The importance of go to market In this podcast, we learn more about Go To Market. Michelle emphasised the importance of collaboration between teams in the product development process. She highlighted the need for marketing to be involved from the beginning to understand the product's features, target audience, and selling points. In their experience building a brand in the Fintech space, Michelle and Susan found it important to be nimble, fast, and authentic, using influencers to test and review their product. They also discussed the need to adapt product and marketing strategies to different ..read more