
More 2 Marketing
19 FOLLOWERS
More 2 Marketing is a space where any concept in marketing, product and everything in-between will be discussed. A conversational podcast where specialist in their field will come along and share their insights and knowledge - with the understanding that everyone has something to learn. @more2marketing
More 2 Marketing
4d ago
How to communicate to Gen Z and not alienate everyone else with JM Herrmann In this podcast, we learn from special guest JM the challenges and opportunities of effectively communicating with Gen. Z without alienating other age groups, emphasising the importance of authenticity, values, and cultural context in brand communication. Together we explore the role of social media trends, the risks of chasing trends, and the importance of maintaining branding across different generations. The conversation concluded with a discussion on the evolution of social media platforms and the potential for bra ..read more
More 2 Marketing
1w ago
SEO - how to make it work for you In this podcast, Susan and Kate stressed the significance of SEO in establishing a robust online presence, highlighting the need to comprehend the target audience's needs, utilise modifiers for keywords, and provide unique offerings. They cautioned against focusing on broad audiences and advised concentrating on converting the right people. The conversation also emphasised the importance of building quality backlinks and investing in good content. They discussed common SEO mistakes and the significance of Google as a platform for transactions.
Li ..read more
More 2 Marketing
1w ago
Budgets - key aspects, commonly overlooked items and emerging trends In this podcast, Susan discusses the importance of budgeting in business management, highlighting various types of budgets and introducing three budgeting trends: zero-based budgeting, conditional budgeting, and integrated business planning. She emphasises the benefits and challenges of each approach, including their alignment with strategic goals, resource utilisation, adaptability, transparency, and decision-making. Susan concluded by stressing the significance of integrated business planning in aligning an organisation's s ..read more
More 2 Marketing
1w ago
How can you make digital transformation successful In this podcast, we discuss the intricacies and advantages of digital transformation in contemporary businesses. Susan emphasises that it's not just about introducing new technology, but a comprehensive approach that involves rethinking business models, processes, and culture. She also identified key factors such as clear objectives, leadership support, cultural shift, investment in talent, and data-driven decision making as crucial for successful digital transformation. Lastly, she highlighted common obstacles like resistance to change, talen ..read more
More 2 Marketing
2w ago
Joining a company as the new CMO can feel like you have walked through the door at Thank God you are here! Why? With David Scribner In this podcast, Susan and David discuss the challenges of starting a new role as a CMO in an existing company. David, a highly accomplished marketing leader with experience in top executive roles at companies like Virgin Mobile and Nestle, shared his insights on the topic. He emphasised the importance of grounding in full P. And L. Management and applying that learning in different industries. David also mentioned his current venture, F. V. Advisory, where he con ..read more
More 2 Marketing
3w ago
Affiliate marketing - what is it and how can I utilise it In this podcast, we discuss the concept of affiliate marketing, a performance-based marketing strategy where businesses reward partners for driving traffic, sales, leads, or conversions. Susan explained how it works, mentioning that affiliates receive unique links or codes to promote business products or services, and earn commissions for each sale, lead, or action generated. Susan also highlighted the benefits for businesses, such as cost-effectiveness, scalability, and increased qualified leads. Susan further discussed the roles of ad ..read more
More 2 Marketing
1M ago
Metaphoric storytelling and its importance for brands to standout and be authentic with Sue Rice In this podcast, Susan and Sue discuss the importance of metaphoric storytelling in marketing and its ability to tap into the unconscious mind of consumers. Sue, a world-class marketer and author of "Tiny Thunder," emphasised that storytelling allows for both relationship building and persuasion, making it a powerful tool in the digital world. She also highlights the need to move beyond just telling brand stories and to incorporate a wider range of stories from various sources.
Sue Rice - CE ..read more
More 2 Marketing
1M ago
How was marketing used in the era of the Titanic? In this podcast, Susan discusses the Titanic as a symbol of luxury and innovation in the early 20th century. She explores the types of products and services advertised for the Titanic, including culinary delights, luxury amenities, and travel and lifestyle products. Susan also highlighs the legacy of brands like Coca-Cola and the White Star Line, which influenced modern cruise liners. She emphasises the importance of knowing the audience and creating an experience, as well as being aware of over-promising. The conversation ended with Susan refl ..read more
More 2 Marketing
1M ago
New Year and end of year sales - good or bad? In this podcast, we discuss the reasons behind companies' end-of-year and end-of-financial-year sales. Susan discusses three key elements: consumer psychology, retailer motivation, and marketing cycles. Susan explains that consumer psychology plays a significant role during holiday periods, as people are more inclined to buy gifts or prepare for the New Year. Retailer motivation involves clearing unsold inventory to make room for new stock and capitalising on end-of-year bonuses. Lastly, marketing cycles involve sales periods tied to natural lulls ..read more
More 2 Marketing
1M ago
Christmas marketing campaigns - a history In this podcast, we learn trace the development of Christmas marketing from its origins to the present day, highlighting the role of early advertisements, Charles Dickens' "A Christmas Carol," and the creation of the first Christmas card. Susan discusses the emergence of Santa Claus as a symbol of Christmas marketing, thanks to brands like Coca-Cola, and the impact of digital platforms and social media on modern holiday campaigns. Susan emphasised the importance of inclusivity, diversity, and sustainability in contemporary marketing, and previewed futu ..read more