Lesley Beck: From Olympic Slalom to Mountain Biking and Beyond! - Part 2
Legends of the Brand
by Phil Gordon
3M ago
Join us in Part 2 as we delve beyond the gates and racing lines, exploring Lesley's journey alongside Mike Jardine and Rare Management. Lesley lives and breathes for the outdoors, her infectious joy is as exhilarating as any downhill rush. Picture her slicing through untracked snow, conquering mountain bike trails, or simply soaking in the crisp Scottish air – with a smile as wide as the Highland panorama. In this episode too, I share a quote from an online source here is the Quote and Photo source: In this photo print, we are transported back to the exhilarating atmosphere of the 1987 FIS Wor ..read more
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Lesley Beck: From Olympic Slalom to Mountain Biking and Beyond! - Part 1
Legends of the Brand
by Phil Gordon
3M ago
A life shaped by snowy slopes and Scottish spirit, Lesley Beck isn't your average athlete. This effervescent adventurer carved her name in ski history as a one of the youngest female slalom competitors at the 1984 and 1988 Winter Olympics and beyond - tackling the slopes with the tenacity of a Highland beast. But Lesley isn't  just about ski racing, though we talk about her origins, progression and development - we also look at her journey with Mike Jardine and Rare Management. With successes like brining the World Mountian Biking Championships to Fort William, Scotland, Lesley’s story go ..read more
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Tim Sweeney - Salomon Head of Global Communications and Brand Narrative- Part 2
Legends of the Brand
by Phil Gordon
5M ago
Part 2 In part 2 of our conversation we go deeper with Tim Sweeney into his book "Yank Down Under: A Drink and a Look Around Australia"  - and he  shares some his favourite parts of the book as well as who it’s for.  We also take some time to find out who Tim thinks is a Legend,… and ask what would George think!!!  In this the 76th year of the company, what would George Salomon think of the organisation today. You can find out more about Tim and his book at https://www.timsweeneylive.com/  and make sure you follow Tim, on Salomon TV and his stories on Instagram; https ..read more
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Tim Sweeney - Salomon Head of Global Communications and Brand Narrative- Part 1
Legends of the Brand
by Phil Gordon
6M ago
Part 1 Sports, travel and writing have been consistent themes for Tim Sweeney, even from his early days growing up in Massachusetts where he was a hoops and baseball guy. Tim was got into writing from an early age and found inspiration in the sports coverage from the journalists in news papers like the Boston Globe. He’s had the chance to expand his writing and his passion for communication by doing some great internships at newspapers and even worked a stint in sports radio. After having some amazing opportunities and working for brands like Callaway Golf, Tim landed at Salomon as their Head ..read more
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Ski Club of Great Britain - Managing Director - James Gambrill - Part 2
Legends of the Brand
by Phil Gordon
6M ago
Part 2 of our conversation with James Gambrill Managing Director of the Ski Club of Great Britain this week. We dive deep into the history of the club's origins in Part 2 - which was founded in Cafe Royal in 1903 by 12 founding members,.. or was it 14??? In the 120 year history, the club has had to adapt and change with the times & trends and we hear about how they are adapting and bringing more value to members each year & some of these benefits membership has. James explains some of the cool membership benefits rolling out this year that could have value for skiing on both sides of ..read more
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Ski Club of Great Britain - Managing Director - James Gambrill - Part 1
Legends of the Brand
by Phil Gordon
7M ago
Ski Club of Great Britain Managing Director James Gambrill kicks off season 4 of the Legends of the Brand podcast. In part 1 we learn about the orgins of the Club which this year celebreates 120 years, and has been around, pretty much since the start of the modern skiing era. From ski trips around the globe , discin the alps and meet up's in London - the Ski Club looks to build an inclusive organisation for those who share a similar passion of enjoying the mountains and share a love of skiing. In our conversation, James sheds some light on the workings of the club, some of the trips on offer ..read more
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Canadian Ski Instructors' Alliance - Perry Schmunk Managing Director (Part 1)
Legends of the Brand
by Phil Gordon
7M ago
It’s not every week one has the opportunity to speak to a recipient of the Queens’ Jubilee Medal - but this week I did when I had the pleasure of connecting with Perry Schmunk - Managing Director for the CSIA ( Canadian Ski Instructors’ Alliance). Across time zones and the Atlantic - in this first part of a 2 part conversation we talk about his journey to the mountains and ski instruction from his roots in Saskatchewan, Canada. I first had the opportunity to meet and work with Perry at Whistler Blackcomb many years ago, but you’ll hear that he has an eclectic background and many talents with a ..read more
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National Snow Show -Steve Morgan - The Man Who Made it Happen
Legends of the Brand
by Phil Gordon
7M ago
“Is the rest of the year pretty quiet?” is one of the most common questions Steve Morgan - MD Active Division from Raccoon Events gets when he tells people he organises the National Snow Snow. “Ahhhhh???,……No” is the usual response. This year’s show (Oct 23-24th Birmingham NEC) had the ups and downs of Covid to deal with and kept Steve busy for well over a year trying to bring this vision to us all. In this episode Steve and I have the opportunity to talk about all aspects of the National Snow Show, why people should attend and what the 3 pillars of the show are. Aside from finding out who he ..read more
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The Art Of Managing Brands - Syndicate Brand Partnerships - Jason Summerfield
Legends of the Brand
by Phil Gordon
7M ago
Many times, I have the chance to speak with individuals who work directly for a brand, or group of products related to a single brand. This week, I had the chance to speak with Jason Summerfield who, after after spending years working for AMER Sports, went his own way & started Syndicate Brand Partnerships. It's not easy finding the brands to work with, which ones do you click with and do they make money; where do you start?? Jason takes us on his journey and shares some of the brands he's working with and looking to launch & grow here in the UK. Not only that,... he shares his story o ..read more
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Things You Never Knew About Scarpa Footwear - James Maltby
Legends of the Brand
by Phil Gordon
7M ago
James Maltby knows a thing or two about Scarpa Footwear & Deuter Backpacks. Not only is he part of the team that looks after the sales and servicing of these key brands – he trains customers and retail staff about how to get the very best out of these products. With his deep understanding of products and simple way of explaining things; he brings life into these technical items which at times can be intimidating. In our talk this week James explains the various types of technical footwear out there; his own choice of products – and what’s really exciting – Shoes that can be composted!!! It ..read more
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