Join host Ibarra Villaseran as he talks with Tanya Deakin, Vice President and Head, Corp Comms and Brand of Security Bank Corporation on Digital Primer. From reminiscing about initial encounters with digital marketing to discussing current challenges and opportunities in the Philippines, Tanya provides invaluable insights and practical advice for businesses striving to keep pace with the digital rush ..read more

We keep hearing such labels as Baby Boomers, Generation X, Millennials, and more recently, GenZ, especially in media and advertising. So, how do we make sense of generational terms within the Philippine setting? Join us as we define each generation, explore their key behaviors, discuss their preferred digital channels, and offer valuable tips for businesses aiming to connect with diverse age groups. In this episode you would be learning: Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impa ..read more

Truelogic Managing Partner Bernard San Juan III takes a journey down memory lane to celebrate a significant milestone - our 100th episode! Join us as we look back on our beginnings and learnings, revisit some of our favorite Truelogic DX podcast episodes from the fundamentals of digital marketing to branding, and share our excitement about what's to come ..read more

Filipinos are a nation of animal lovers with two-thirds owning a dog and over 40% of households having at least one cat. Interest in pets rose significantly during the pandemic and, as a result of the larger number of pet owners in the country, it is expected that the pet food market will increase in the coming years. Who won the internet and what does it mean for your business ..read more

Did you know that we spent $1.76 billion on digital advertising in 2023? According to the latest report of We Are Social and Meltwater, this is more than half, 59.1% to be exact of the total ad spend of the country. What industries are doing great with Google Ads, and who needs help with the costs and getting people interested? Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet ..read more

Join host Ibarra Villaseran for an insightful discussion on Digital Primer with Cecille Mariño, the General Manager of Lionsgate Play Philippines. With over 25 years of expertise in telecommunication and fast-paced consumer industries, Cecille offers a unique perspective on the transformative power of mobile-first strategies in today's rapidly evolving market ..read more

Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side in terms of SEO? Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer j ..read more

Being the major airlines in the country, both Philippine Airlines (PAL) and Cebu Pacific (CebPac) dominate the skies in their bid to compete with each other. While the former is a long-standing figure in local aviation, the latter is a budget airline whose entry into the market has shaken up the industry. But what are the strengths and weaknesses of both airline giants when compared side by side in terms of SEO? Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer j ..read more

In this episode, we delve into the intricate world of social media advertising and explore how users engage with ads online. From scrolling through feeds to clicking on sponsored content, we uncover the various ways people interact with social media ads and the underlying motivations driving their actions. Join us as we dissect the psychology behind user behavior and uncover strategies for creating more effective and engaging ad campaigns in the digital landscape. Whether you're a marketer looking to optimize your ad strategy or simply curious about the dynamics of online advertising, this epi ..read more

Artificial intelligence (AI) is a rapidly evolving field that has changed how businesses operate across various industries, including content marketing. But how do you effectively integrate it into your marketing mix ..read more