1996, Bengaluru: An inspired VG Siddhartha revolutionizes India’s cafe culture by capitalizing on his family’s coffee background and opening India’s first Cafe Coffee Day. Through ambitious business decisions and a vibrant advertising strategy, CCD establishes itself as a global coffee giant. But after witnessing such a meteoric rise, a major setback was long overdue.  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how you live!  Brought to you by Bound ..read more

1894, Czechoslovakia: A vibrant 18-year old Tomas Bata capitalises on his family’s generational shoemaking expertise and establishes T & A Bata Shoe Company with his siblings to mass produce shoes. Some desperate yet bold measures during World War 1 help them to expand their production to many international countries, thus making them one of the first mass producers in Europe. In 1931, they enter the Indian market and using powerful marketing tactics plant a strong foothold. Does it manage to stay in the game when local competition starts to corner its sales?  Brand Excavations is a p ..read more

2019, India: With a steep decline in international coffee prices coupled with a humongous debt of 7000 crores, hurdles keep surging for Cafe Coffee Day. Multiple IT raids reveal shocking information about the company’s finances. VG Siddhartha ends up taking a flurry of desperate measures to save his company but ends up pushing himself to the edge. How will the company pull itself from the brink of oblivion?  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and how ..read more

1884, Switzerland: A young and passionate Julius Maggi has a eureka moment and he starts producing instant and nutritious soups and sauces to cater to the rising female workforce. After tasting success for decades, Nestle acquires the brand in 1947 and launches it in India in 1983. Despite cultural apprehensions, Maggi triumphs over the hearts of Indian mothers and kids through aggressive and innovative marketing techniques. But it faces a major setback in 2014 that threatens to annihilate the brand forever. Can it win back all the love it had earned? Brand Excavations is a podcast where we u ..read more

1944, Thane Creek: The wealthy Sassoon Family starts ‘Raymond Woollen Mills’ to produce cheap outfits for the Indian Army but ends up selling the innocuous mill to JK Group in 1944. The new owners soon realise the need to diversify into selling clothes and through some intelligent advertising establish themselves as an aspirational brand for Indian men. But does the idea of ‘The Complete Man’ sustain itself against the changing definition of masculinity?  Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these com ..read more

2014, Barabanki: A surprise FDA test reveals the presence of a life-threatening ingredient in Maggi, thus shocking its biggest fans - Indian mothers and children. The astonishing findings coupled with the media fervour, leads to brutal backlash and nationwide ban on Maggi. Nestle retaliates by appealing the findings and decides to recall all the Maggi packets. But is it too late? Can Maggi regain the public's trust? Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these companies have revolutionized what you buy and h ..read more

1977, India: New economic reforms kick out the mammoth Coca Cola from India and Parle grabs this tremendous opportunity to come out with its distinctly Indian cola - Thums Up. Its unique taste takes the Indian market by a storm and pushes aside the mediocre local brands. Cut to 1991, Coca Cola comes back crashing in to reclaim its lost glory, and along with Pepsi, they start to crush the local underdog. How will the homegrown cola fight these global giants? Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Find out how these compan ..read more

1901, Enfield: 2 enterprising young men - Bob Walker Smith and Albert Eadie place bets on the future of transport and transition from producing bicycles to motorcycles, naming their first model - Royal Enfield. In 1932, their stylish new offering - Bullet, along with the two World Wars, earn them huge profits and make their company into a global success. But in 1955, they are compelled to sell their company to their Indian partner, Madras Motors. How does a company dying in its own country achieve such a lasting cult following in a country like India?  Brand Excavations is a podcast where ..read more

1920, India: A 12-year old Bikaneri boy named Ganga Bhishan Agarwal aka Haldiram starts experimenting and creates his own version of 'bhujia'. This premium product is an instant hit.  But as he is working towards building his brand with a royal feeling, his family starts falling apart and he is left on his own, penniless. Brand Excavations is a podcast where we unearth the dramatic and real stories behind India’s most iconic brands. Because, behind every great brand is an even greater brand story! Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindi ..read more

If the objects you use everyday could speak, what secrets would they reveal? Join us on an excavation of the real and untold stories behind India’s most iconic brands like Haldiram’s, Royal Enfield, Thums Up, and Maggi. Let’s find out how their business decisions and ad campaigns have revolutionized what we buy, and how we live!  In a culture where everything and everyone is a brand, tune in for funny, inspiring, and entertaining stories of brands that we consume almost on a daily basis!  Brought to you by Bound, a company that helps you grow through stories. Follow us @boundindia on ..read more