If you’re looking for spooky inspiration, look no further than your beauty shelf: a cute hairstyle is all you need to make a major impact this Halloween (procrastinators, rejoice!). We rounded up our Brand Ambassadors for a challenge: Create a costume + an easy-to-recreate style using amika haircare you already own...fun, right?! Read on to see the looks they came up + prepare to be wowed—these creators are truly talented! the princess of genovia the creator: @skincaremich (she/her) michelle’s inspiration: Mia Thermopolis from the Princess Diaries what she used:      ..read more

We spend a lot of precious time (and money!) on our faces. You know the drill: cleanse, moisturize, SPF, and repeat...and that’s if you’re not following a 10-step K-beauty regimen! It’s about time we show our scalps some love with a scalp detox—after all, your scalp is skin too. Why spend time on your scalp? This often-forgotten region of the body is prone to buildup from styling products, dead skin cells, plus pollution, and the list doesn’t end there. All that buildup = an oily scalp and dull, greasy hair. If you’re plagued by those strand concerns, a scalp detox is in order. Deeply cleans ..read more

If you’re a friend of ours, you know how much we love talking about the importance of hair hydration. How could we not? It’s the key to keeping your strands happy and healthy during the winter and summer months (and essentially all year round). Depending on your hair type, you might need a bit more hydration than others. For example, if you have low porosity hair, it means the hair cuticle is closed, making it difficult to absorb moisture (learn how to find your hair porosity here). Luckily, our hydro rush intense moisture collection is great for the ultra-dry and low porosity hair types ..read more

So, your strands are in need of a little extra TLC…mask and you shall receive! Whether you’re craving hydration, damage repair, or a boost of shine, we’ve got all your concerns covered—but here comes the hard part: which mask makes it into the shower when your answer’s all of the above?   Our hair needs change so why shouldn’t our routine? When you have multiple concerns and want right-away results our top tip is don’t settle, alternate! Mix and match your masks to treat whatever’s happening with your hair that wash day. Think of it this way: On days when your skin is drier, you may reach ..read more

amika has always championed diversity and inclusivity—but as we grew increasingly aware of the inequities within the beauty industry, we knew we needed to do even more to close the gap in the haircare business and beyond. That’s why we partnered with the SoGal Foundation to launch the Rooted in Growth Startup Grant Program: an initiative that provides grants of $25,000 to four underrepresented industry innovators. After careful consideration, we’ve selected our inspiring grantees and we’re incredibly honored to share their stories.   "Rooted in Growth has been a long time in the making ..read more

We all want our haircare routine to bring out the best in our strands—whether it’s enhancing tight textures, smoothing split ends, or healing damage from your blonde era. The challenge is: the ideal routine looks different for everyone! We know finding your perfect-fit products is easier said than done—but no sweat, we’re here to help! Keep reading for tips + tricks to build a routine that cares for your unique needs and helps you love all your hair days. how to pick a shampoo We tapped our trusted experts for pointers on how to pick the perfect shampoo and spoiler alert: it starts at the ..read more

We’re pulling back the hood and diving deep into what makes up our performance-packed shampoos and conditioners. We pride ourselves in creating our formulas with clean, nourishing ingredients and want to share what exactly that means with all of you. Keep reading to find out!  let’s demystify “clean” To start, what does “clean” really mean? It helps to have one universal definition—Sephora has the highest standards across the industry, which is why our products are proudly certified Clean at Sephora. This means our products sold at Sephora are formulated without parabens, sulfates ..read more

Let’s go to hair school! During your shampoo and conditioner search, you might come across some recommendations based off curl pattern, porosity, texture, or even density. As your friend, it's our job to help demystify what those exactly mean so you can choose the best wash duo for you. let’s break it down!​ what is curl pattern? Your curl pattern can be described as:  Straight (1a-1c) - Hair that ranges from straight to having a slight bend. Wavy (2a-2c) - Hair that ranges from a slight wave to tighter waves. curly (3a-3b) - Hair that ranges from loose ringlets to tight ringlets. coil ..read more

As a brand, we have always championed self-expression, individuality, and diversity. As part of our refocused DEI and Giving Back strategy, we recently announced the launch of our “Friend to Hair” scholarship program with Beauty Changes Lives as well as our partnership with SoGal Foundation to launch the “Rooted in Growth” Startup Grant Program. As a friend to hair, hairstylists, people, and the planet, we continue to donate at least 1% of profits to causes focused on progressing people and increasing equity within the beauty and hair industry. amika x Beauty Changes Lives Beauty Changes L ..read more

You heard it here first—a healthy hair routine starts in the shower. First, pick your shampoo and conditioner duos. Then, make sure to wash your hair effectively (we’ll go into exactly what that means in this article). To help you out with step one, we have new wash and care sets that will get you started. Whether you need hydration, toning, or repair, we have a routine bundled for you (and they include full-sizes of our bestselling shampoos and conditioners). Keep reading to get your ultimate hair routine! moisture magnet wash + care set Attract moisture with these ultra-hydrating hero ..read more