Ready to launch the next best food product? Whether you’re a brand new company or looking for a package refresh, this article is the package design framework a food brand needs. This complete guide teaches you how to create a unique food packaging design that captures your customer’s interest. In today’s market, competition is so fierce that even a company needs to stand out. The product that customers understand to have the best food branding will win over what is truly the “best product” on the market. From the food packaging logo and colours to the design friendly, everything counts. 1. Cr ..read more

When you think of furniture, the Swedish company IKEA immediately comes to mind. It’s no surprise that they’re the world’s largest furniture retail brand, raking in a staggering $42 billion in revenue in 2021 from their 458 stores worldwide.  But here’s a little-known fact that might surprise you: IKEA is also the 10th largest food seller outside the US and ranks among the top 50 food chains globally. Say what?! So, why on earth would a furniture retailer venture into the food business? And why do people actually dine at IKEA? Let’s dive into the fascinating world of IKEA’s culinary journ ..read more

Why Is Food Packaging Design Important? In today’s crazy marketplace, where there are tons of options to choose from, looks matter a lot. And when it comes to food, packaging is the star of the show. It’s not just about keeping things fresh and safe; it’s about creating an impact, making people remember your brand, and connecting with customers. So, in this blog, we’re going to dive into why food packaging brand design is super important and give you an example of an industry that’s acing it. 1. Let Your Food Packaging Design Show off Your Brand Source: The Creative Method When it comes to pa ..read more

The branded fast food joints such as KFC, Domino’s, or Burger King have successfully resided in one’s heart. People trust the quality of their food a lot and also appreciate their ability to serve dine-in and provide drive-throughs as well. Lately, emerging digitization including online food ordering and delivery has encouraged people’s favorite brands to serve them food at their homes, hot and fresh! What’s better than our favorite food from trusted brands coming straight onto our doorsteps? Nothing else, do you agree? One of such kind is McDonald’s, which has never failed to satisfy its cust ..read more

Image: Freepik.com WHAT IS SUSTAINABLE PACKAGING? Sustainable packaging is defined as any type of eco-friendly material used to package, store, ship, or shelve products. Compostable packaging is one sort of environmentally friendly packaging that is gaining popularity. Sustainable packaging uses materials that have no negative environmental impact from manufacture through disposal. Switching to sustainable packaging does not necessitate significant operational adjustments. Making the switch to eco-friendly packaging has a number of benefits for your company. Improves Your Brand Image Image ..read more

1. Sell An Identity, Not A Product Image: Paid So, have you ever noticed how Nike’s stores sell more than just shoes and clothes? They sell an attitude and a whole identity! Like, remember that one ad they did back in 2008? It was all about the struggles that athletes go through to achieve their wins, and it was selling courage. And then there was that one with Matt Scott, the basketball player in a wheelchair, who talked about excuses people make for not accomplishing things. That ad was selling motivation. And let’s not forget the one with Kobe Bryant in 2006, where he took on the haters an ..read more

Food packaging is a vital component in a product’s success once it hits the shelves, protecting the food within from chemical, physical, and environmental elements that can alter the product and render it unsellable. The wrong decision could have serious consequences for your company, not least in terms of sales. In this tutorial, we’ll go over some of the most important reasons why the type of packaging you choose for food goods matters, as well as some of the essential considerations you should make when packaging a food product. Let’s explore the 3 reasons why food packaging is important 1 ..read more

The food industry is saturated with new and emerging food brands and startups, leaving consumers with many options. To be successful, your brands must focus on strengthening your image and product. The first step is to identify your brand’s mission, targeted audience (customers), and unique selling points (uniqueness). Consider the packaging, and production style of your product and how these factors impact customer behaviour to decide purchase from your brand.  There’s 3 key benefits to highlight for brand loyalty you can follow, here’s how: 1) Social Benefits The reputation of a custom ..read more

Are you a restaurant owner who’s been dealing with negative comments online? Remember, every business will inevitably receive some bad feedback overtime, but it’s how you handle it that truly matters. First and foremost, take a deep breath and don’t let your emotions get the best of you. Responding to negative comments in a professional and gracious manner shows that you care about your customers and are willing to take responsibility for any mistakes.  Having trouble dealing with negative comments? Try out these 3 simple ways that you can try while responding to unsatisfied customers. 1 ..read more

Okay, so get this. ChatGPT is actually pretty amazing when it comes to assistance. It’s like this language model that can generate some seriously impressive copywriting, content ideas,  for you in no time. I remember this one time, I was struggling to come up with a tagline for a new product launch. So, I decided to give ChatGPT a try. I gave it a prompt like “write me a tagline for our new product that’s both catchy and memorable”, and let me tell you, it did not disappoint! It generated a bunch of options for me, and I was able to choose one that fit perfectly with our brand. Plus, the ..read more