I’m back talking about my favourite upsells; Albums!  This is Episode 3 of my Album Series on the Life & Lens Podcast and I’m going to share my album design process from beginning to end. When I first started selling albums, I had no idea how to design albums. I thought to myself, ‘hoowww do I do this??’ and I’m guessing many of you might have had the same thoughts if you are new to selling albums.  The Art of Selling Albums is launching 30th April. The online course covers how to sell and design albums in a step-by-step format so you can level up your client experience, make mo ..read more

Over the last 4 years I have tried and tested so many things when it comes to my wedding albums. I’ve taken all the learnings from my experiences with my clients and refined my process.  The past few months, I’ve been in the full swing of wedding season and have been working on my first ever online course The Art of Album Sales: Selling Albums Confidently for Profit which is due to launch in April.  It is exciting (and scary) to work on a course. I’m so invested in albums in my photography business, and I get asked about albums ALLLLL the time during mentor sessions. It made sense to ..read more

It’s been a motivating start to 2024 and I feel like I’ve been very considered with my energy. The past few months, I’ve been in the full swing of wedding season and have been working on my first online course The Art of Album Sales: Selling Albums Confidently for Profit which is due to launch in April.  It is exciting (and scary) to work on a course. I’m so invested in albums in my photography business, and I get asked about albums ALLLLL the time during mentor sessions. It made sense to me to share my process with more of you. Clearly, I’m obsessed and I hope it inspires you too! In thi ..read more

Episode Overview: In this episode, I delve into the remarkable journey of Taylor Swift's brand and uncover invaluable lessons applicable to our own businesses. From authenticity and transparency to leveraging exclusivity and the power of storytelling, Taylor Swift offers a blueprint for building an enduring brand. Join me as I explore how to infuse your brand with authenticity, create exclusive experiences, master the art of storytelling, and adapt and evolve in an ever-changing landscape. Key Takeaways: Authenticity and Consistency: Lesson Learned: Taylor Swift's genuine persona fosters a c ..read more

Launching or relaunching your business is exciting but also daunting. It takes grit, courage, and a whole lot of work behind the scenes to launch your brand and put yourself ‘out there’. In this episode I share actionable steps to launch or relaunch your brand to hopefully make it easier for you and more successful! My top takeaways: Preparation Phase: Invest in Branding, Copywriting and Education Map out a launch content calendar  Pre-plan promotional content for social media, including introducing yourself and sharing elements of your new brand such as your services & testimonials ..read more

In this episode of the Life & Lens Podcast, I talk about living in discomfort with your business because when we’re out of our comfort zone that is where the growth happens.  Everyone loves comfort but feeling comfortable can quickly turn into feeling stuck.  If you have ever felt like you are languishing, you will know that if we do not push our boundaries that we cannot grow. Feeling discomfort means you and your business are growing.  This podcast episode is your reminder to get out there and push your boundaries;  second shoot even though you are established, invest ..read more

Building trust with your ideal client and booking out a full wedding season, is something I get asked about a lot. We see other photographers (very successful photographers!) who have been running their businesses for 10-, 20-, 30 years and we inevitably compare ourselves to them: How can we build that kind of trust with our ideal clients if we haven’t been in the industry for long?  In this episode of the Life & Lens Podcast, I share 10 Ways to Build Trust with your ideal client even if you don’t have years of experience running a successful wedding photography business. I unpack my ..read more

As engagement season approaches, I had a chat with a wedding vendor friend who, after tuning into my Boundaries episode (episode 7), is re-evaluating her approach to ideal clients and wedding bookings. It got me thinking—this season, when everyone is getting engaged around Christmas and New Year's, is the perfect time to reassess our boundaries and set goals for the upcoming year. In this episode, I share insights on what weddings I want to shoot, pricing considerations, and the importance of self-care and reflection. As photographers and wedding creatives, we need to be ready for enquiries du ..read more

Danelle Bohane is a wedding photographer, educator and a real force in our industry; her storytelling is emotional, honest and captured from a place of heart and generosity. To me, Danelle’s approach is inspiring because she is able to hone in and capture a couple’s connection to one another and their families with sensitivity, curiosity and respect.  Having recently relocated from New Zealand to Melbourne, Danelle is in a new phase of her business reestablishing herself in a new market whilst also launching into the photography education space with her first Refine Workshop with co-creat ..read more

Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients. In the third instalment of our series, we explore wedding client guide and the benefits of delivering a guide to your couples. I present my wedding welcome client guides as a welcome gift to couples upon booking. This beautifully branded guide serves as a valuable resource, offering insights into the flow of their day with me, practical tips for planning an ideal day tailored to both them and the images, and considerations for op ..read more