In today’s highly competitive eCommerce landscape, businesses are continually searching for innovative ways to engage customers, build loyalty, and drive sales. One strategy that has proven to be incredibly effective is the implementation of rewards and loyalty programs. These programs offer a win-win situation for both customers and eCommerce brands. In this blog, we’ll explore what reward points and loyalty programs are, delve into 7 compelling reasons how eCommerce brands benefit from them, and how GoKwik has partnered with many leading Loyalty & Reward Points Apps to help its partner m ..read more

In the fast-paced world of eCommerce, the term “settlements” holds a critical role in ensuring smooth operations and cash flow management. With the advent of technology and the increasing reliance on digital transactions, it has become essential to offer timely settlements to merchants. Delayed or unpredictable settlements can lead to cash flow problems. Around 82% of businesses attribute their downfall to this very reason. To solve this pressing concern, Gokwik offers the benefit of T+1 settlements to its partner merchants. In this blog, we’ll dive deep into the exact meaning of T+1 settlemen ..read more

In this era of hyper eCommerce growth, most eCommerce brands now come with a complete understanding of creating a customer-centric website to build customer trust and loyalty. And why not, the world wide web is swamping with thousands of knowledge pieces on perfecting this art. But, it’s an entirely new thing when a customer enters the checkout process. No matter how beautiful your website is or how perfectly it helps shoppers navigate from one page to the other, if your checkout process isn’t designed to please the shoppers, everything else fails.  GoKwik, a leading eCommerce enablement ..read more

About Hopscotch  Hopscotch is one of India’s most significant online kids’ fashion brands that amalgamates imagination and style to bring forth the most unique, chic, and playful clothes for children. Established in 2012, Hopscotch offers 10,000+ SKUs across multiple categories, approximately 20X higher styles than an average brand in India. Hopscotch has everything from bedtime to playtime, infancy to childhood, and everything in between. The decade-old company takes great pride in crafting the most fun-loving and free-spirited styles that delight not just the eyes but the child’s skin a ..read more

From the very get go, the entire proposition of eCommerce has been around top 4 values. These are – the ease of shopping online, smart payment system, quick doorstep delivery, and hassle-free returns. While the first 3 value propositions have immensely benefited the human kind, especially with the global pandemic hit, the fourth value prop is where businesses suffered immensely. And, the scenario continues. Come 2023, returns and return to origin (RTO) have become a massive challenge for eCommerce firms globally.  And, that’s apparent. Because, privilege when given without boundations is ..read more

With more than 70% of online shoppers choosing to pay for orders after delivery, cash on delivery is a necessary evil for eCommerce businesses. While offering this payment mode helps remove the barriers during checkout and increase sales, it puts online brands at a much higher risk of issues like return-to-origins (RTOs) where consumers can simply decline the order at the time of delivery or cancel it while in transit. A simple cancellation of a cash on delivery (COD) order results in the business incurring additional costs of forward and reverse logistics, order processing, packaging and repa ..read more

About FanCode  FanCode is India’s premier sports destination committed to giving fans a highly personalised experience across content and merchandise for a wide variety of sports. Founded by sports industry veterans Yannick Colaco and Prasana Krishnan in March 2019, FanCode has over 100 million users. It has partnered with domestic, international sports leagues and associations across multiple sports.  In content, FanCode offers interactive live streaming in industry-first subscription formats with Match, Bundle and Tour Passes, along with monthly and annual subscriptions at affordab ..read more

In the rapidly evolving world of eCommerce, staying ahead of the competition and effectively reaching your target audience is crucial. With the rise of instant messaging platforms and the increasing popularity of WhatsApp, businesses are turning to innovative advertising strategies to engage their customers. One such strategy is “Click-to-WhatsApp” ads, which offer a direct and personalized way to connect with potential customers. In this blog post, we’ll explore What are Click-to-WhatsApp ads? Why eCommerce businesses should consider them? How they differ from other digital ads? How to set u ..read more

About Pilgrim Pilgrim is one of the leading and fastest growing beauty and personal care brands of India that primarily focuses on offering native beauty traditions to Indian beauty enthusiasts from across the globe. Pilgrim works on a unique proposition – to offer toxic free and 100% vegan beauty products which ensure utmost health and hygiene of one’s skin. Like most D2C brands, Pilgrim too resorts to running  sale events, to not only elevate its sales but offer deals and discounts that benefit its customers. The brand ran one such sale from August 24 to August 28, 2023 to celebrate its ..read more

The eCommerce industry in India is booming. The industry has tremendous growth potential in this country —- it’s projected to reach USD 16-20 billion in FY2025 with a CAGR of 55-60%. Needless to say, the market is seeing an influx of new players every other day. This means that there is tough competition between brands for setting up their base and raising funds. While investors are becoming more stringent with the review process before closing deals, many eCommerce brands opt for growth financing —- the new-age business funding method for kick-starting eCommerce business.  However, there ..read more