How to find your personal brand : A guide for Auckland business owners and entrepreneurs
Aimee Glucina Photography Blog
by Aimee Glucina
3w ago
Personal branding is essential for small business owners and entrepreneurs as a way to foster a connection with your desired audience. But what exactly is a personal brand and how can you discover yours? Essentially, personal branding is the practice of marketing yourself and your career or business as a brand. This involves defining your unique value proposition, showcasing your skills and personality, and differentiating yourself from others in your industry. As a photographer who specialises in Personal Branding I help Auckland based entrepreneurs go beyond the headshot to bring their brand ..read more
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How Personal Brand Photography can help you to achieve your business goals.
Aimee Glucina Photography Blog
by Aimee Glucina
1M ago
Are you a modern business owner or entrepreneur who is worried that your stuffy old headshot is letting you down?? Good instinct! Your small business is leaving money on the table if you’re relying on a boring, corporate headshot to let your ideal clients know who they’re working with. Read on to find out why contemporary brand photography is the way to go when it comes to capturing your unique personality, style, and brand essence. And how that can help you to achieve business goals like engaging your dream clients and building trust and ultimately. Say goodbye to cookie-cutter headshots and ..read more
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How to Photograph Your Own Newborn Baby at Home
Aimee Glucina Photography Blog
by Aimee Glucina
1M ago
Postponing newborn sessions in my calendar has been a heartbreaking part of this COVID lock-down malarkey. But there’s no postponing the arrival of those sweet babies themselves and I didn’t want to leave my clients high and dry at such a monumental time in their lives! So I’ve pulled together my best tips for taking your own newborn photos from the safety of your own lock-down bubble! Lighting Light is the difference between a great photo and an average one, every time! Find a plentiful source of soft, natural light - like a big window (preferably one without too much bright greenery outside ..read more
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5 ways to take better pictures of your kids - tips from a family photographer
Aimee Glucina Photography Blog
by Aimee Glucina
1M ago
Something I hear frustratingly often is "your camera takes really nice pictures, I wish I could take better pictures of my kids". Well here's the thing, you can!   It's actually not about the camera. I mean yes, having a flash DSLR is super nice if you know how to use it, but taking better pictures of your kids is not about the equipment. It’s about how you use it. So here are 5 ways to improve your photos of your kids today, whether you’re using a DSLR or your phone. 1.  Get down to their level Shooting from a kids eye view suddenly makes the world seem all the more wondrous a ..read more
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The Travelling Dress
Aimee Glucina Photography Blog
by Aimee Glucina
1M ago
One dress, eight artists, two countries. Earlier this year I accepted the challenge to participate in a group submission for the Travelling Dress Collective. The original Collective was born in 2016 as a way to explore individual perspectives. The idea was to challenge a group of photographers to shoot the same dress according to their own vision. In January I was one of a team of 8 Australian and New Zealand artists to each photograph a child's dress from our own unique point of view. When the floaty linen and lace sundress arrived with me I knew I wanted to showcase it immersed in the seren ..read more
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The Power of Storytelling | My Brand Story
Aimee Glucina Photography Blog
by Aimee Glucina
1M ago
Do you know I left my own family’s professional portrait session feeling nothing short of sick?  It's true! But thing is that I'm grateful for that experience, because that lead me to my core belief in the power of a genuine narrative. My brand, personal and professional, is hinged on my unwavering belief in the power of authentic storytelling.  I have some Native American heritage, so maybe the tradition of storytelling is bone deep for me.  At any rate I believe that stories have the power to preserve, to empower, to heal and to connect.  And I believe tha ..read more
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Are outdoor actors headshots a good idea?
Aimee Glucina Photography Blog
by Aimee Glucina
9M ago
An actor’s headshot is their calling card. This one photo is expected to show an agent or casting director a glimpse of what they can expect when you walk into the room, and what you might be capable of given an opportunity. It’s a lot to expect of a single frame, so it’s no wonder that actors angst over their headshots. When it comes to creating a compelling acting headshot there’s some debate about whether it’s always better to shoot in the safety of a studio. After all, outdoor locations can add a unique, eye-catching dimension. Shooting outdoors has its challenges, though. So before you th ..read more
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Your Ultimate Hospital Bag Checklist for mums-to-be NZ
Aimee Glucina Photography Blog
by Aimee Glucina
9M ago
Your Ultimate Hospital Bag Checklist what to pack when you’re heading to the delivery suite As a newborn photographer I meet lots of parents in the days immediately following their baby’s arrival. I’ve seen the full spectrum of hospital baby bags - from over prepared to travelling light. In an effort to help soon-to-be-mums figure out what you actually need, I’ve enlisted the help of three experts in the field. Each of them have given me their top tips for the the most useful items to include in your hospital maternity bag. Scroll to the bottom for your Pinable list, or read on for full detai ..read more
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4 Ways to Create Storytelling Photographs
Aimee Glucina Photography Blog
by Aimee Glucina
9M ago
This blog post first appeared as a learning Forum Tutorial that I wrote for ClickinMoms What makes a strong storytelling image? What are those elusive elements that combine to produce narrative? I'm not sure there are any hard and fast rules (after all photography is subjective) but I do believe there are some basic tenets that define good storytelling across all media. Universally Relatable  A powerful story will resonate because we can either identify with the hero or empathise with the situation. When you're planning your shot, think about which elements within it are universal. Is it ..read more
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What is Personal Branding Photography?
Aimee Glucina Photography Blog
by Aimee Glucina
11M ago
In an age where your online presence means everything, personal branding is the key to elevating your entrepreneurial game. Personal branding photography is like your visual autobiography. It's about capturing your unique vibe, style, and who you are through carefully curated visuals. But what separates personal branding from everyday headshots, and how can you use it to your advantage? It's high time you got acquainted with what personal branding photography is all about. What is Personal Branding Photography? The Harvard Business Review highlights the difference between a reputation and a pe ..read more
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