The ultimate guide to wirefree bras and the best style for you!
The Very Good Bra Blog
by Stephanie Devine
2M ago
Find Your Perfect Fit with our Best Wirefree, Worm-loving Bra Options   Increasing numbers of women worldwide are making the switch and finding that the right wirefree bra offers both comfort and support. Our bras are not just wirefree, but also 100% botanically circular and safe for your worm farm. This guide goes through their advantages, and also tips for selecting the best Very Good Bra that fits your body and lifestyle. Firstly, what started the rush on Wirefree Bras? #MeToo Demand for the wirefree bra really kicked off as the #MeToo movement took hold in 2017 and coincided wit ..read more
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10 good reasons to wear natural fibres this summer!
The Very Good Bra Blog
by Stephanie Devine
10M ago
In Australia, it's coming into summer and having been through the hottest September on record, we're bracing for a big one. Not something many of us are looking forward to, with the memory of 2019 so recent in our minds, but it's coming whether we like it or not, so best be prepared! Why a cotton bra is best on the body An organic cotton bra is the best bra to get through a sticky summer. It's comfortable, soft and absorbent. It's fibre structure keeps you cool in the summer because it breathes, unlike conventional polyester (plastic) bras which can make you sweat. Although cotton absorbs ..read more
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Happy Birthday to us - 3 YEARS old today!!!
The Very Good Bra Blog
by Stephanie Devine
11M ago
I can't quite believe we reached the 3 year mark since I launched the Kickstarter. In some ways it's been an age, and in some ways it's just flown by! I keep pinching myself, I'm so thrilled that to have got this far and to now be a 'proper' business, albeit still a small one. In many ways, the 3 years is the tip of the iceberg of the 3 businesses I launched prior, since 2012, that didn't quite make it. I've learned so much and made so many mistakes along the way, it really does take a long time to get to the point of actually running a viable business. When I spoke in Detroit at Sus ..read more
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New replacement elastic straps!
The Very Good Bra Blog
by Stephanie Devine
11M ago
Elastic straps on any bra are the first to give up the ghost, they literally do all the heavy lifting! Because ours are strips of natural rubber knitted into cotton, they age differently to conventional nylon elastic which tends to just get longer in a uniform way. Our elastic is still the only 100% botanically sourced compostable elastic around, so we  stick with it, and we are now in a position to offer replacement straps which can extend the life of your bra. Our new replacement elastic will be sent as a 1m piece in your colour of choice. Bra straps are always 31cm long in all sizes, b ..read more
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Meet the Maker series - Mandy the miracle elastic maker!
The Very Good Bra Blog
by Stephanie Devine
11M ago
In 2016, when I first started working on The Very Good Bra, sourcing 100% compostable materials was my full time job. Of all the materials, elastic was the toughest. Elastic is pretty much all made of nylon/plastic and trawling the internet day and night didn't help me. One day, I happened upon a dutch agent selling a tree rubber elastic knitted into organic cotton (my issue was that in Europe it was called elastic 'ribbon' and so not coming up on searches) and I started chasing her for samples. It's actually quite hard to engage people on the other side of the planet - for Europeans, the 'mar ..read more
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Why are our eco undies unique?
The Very Good Bra Blog
by Stephanie Devine
11M ago
There's a lot of eco-undies out there on the market, which is great. It's easier to make undies as they're so simple you can almost make them yourself, not like bras which you almost need a PhD to make! So why would you choose ours? They're certainly not the cheapest, so what makes them unique? Almost all eco-undies out there are made from organic cotton or bamboo, which is good, but you need to be careful about bamboo. Whilst we are led to believe it's a good-fibre-citizen as it grows 'organically' and like the clappers, bamboo is very woody and hard to process. 50% of the harsh chemical ..read more
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Bras in a home worm farm
The Very Good Bra Blog
by Stephanie Devine
11M ago
A lovely customer of ours recently sent me some shots of her bras almost completely eaten by worms, it literally made my week! As you see in the image below, the worms love an organic cotton bra as much as a tencel bra. There's a lot of greenwashing out there and I hear so much rubbish about what a 'sustainable bra' is. Anything made with recycled polyester is 100% plastic, nothing 'sustainable' about it. A cotton bra or bamboo bra blended with spandex and sewn with polyester is also not a sustainable bra as it can't be recycled (we can't separate spandex from other materials) and it can't go ..read more
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The padding files....
The Very Good Bra Blog
by Stephanie Devine
11M ago
I'm constantly asked and I'm constantly trying, but finding a fully compostable padding for bras is truly the holy grail! I thought the hooks and  eyes were bad, but this is the toughest and I'm still not there 5 years on. Below are my padding files... Whilst every comfy bra we sell is also a no underwire bra, many of you also wanted padding, we get it. I've honestly tried everything and every year at every innovative fabric trade fair, I hope to find the magic. Options I've tried are: Organic cotton fleece - it feels gorgeous and soft, but it shrinks up to 3 times, and our Por ..read more
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Sri Lanka Factory Visit
The Very Good Bra Blog
by Stephanie Devine
11M ago
Heading back from the UK last week I managed a stopover in Sri Lanka to meet a new factory for us, who made up our excess vintage peach organic cotton and black tencel into our original style bras.  In Sri Lanka, raw materials are imported into a highly regulated tax-free zone and can only come out as finished product, so when I parted ways with my last factory, I was stuck. You know how I hate waste! I've known the owner of this factory for years. Introduced by a mutual friend, he's become a friend and mentor over many years and when I told him of my predicament, despite being a much la ..read more
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The Bold and The Beautiful - Future Fabrics expo London 2023
The Very Good Bra Blog
by Stephanie Devine
11M ago
This week is one of the highlights of my year, the Future Fabrics Expo in London! With family in the UK and a factory in Portugal, I always time my trips to coincide with this exhibition which really lifts the spirits. The best thing is that every year gets better and better as innovations pile upon innovations, and as I left this year I walked past a mannequin wearing a Stella McCartney dress made from the bio-sequins I'd loved at last year's show. See the below before/after shot! Miracles in the making. A key focus this year was the use of waste food materials rather than actual food m ..read more
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