This episode is your backstage pass to Canadian Imaging. Join me as I dive into the nuances of networking and the intimate atmosphere of the conference with coordinators Kathryn and Corrie. The intimate ambiance of Canadian Imaging is a breath of fresh air for photographers who may feel daunted by larger crowds. The communal spirit of this gathering shines through, serving as a catalyst for creativity and camaraderie for photography professionals. Navigating the social landscape of a conference can be just as crucial as the knowledge sessions. Fear not, for I come bearing golden nuggets of w ..read more

Have you been wondering how to upscale your photography offerings to break through the $2-3K income plateau? Tune in as I share my journey and those of my coaching clients who've revolutionized their revenue by offering luxury products and not limiting the money their clients can spend. We'll dissect the steps to perfecting your sales language, the art of asking the right questions, and the secrets to structuring your pricing for maximum profit. Discover how to double your average sales without adding to your client roster in this episode, where I reveal essential strategies that move you in ..read more

In this episode, I am going to challenge you to forget everything you think you know about crafting a high-end photography brand. This week, I'm slicing through the industry fluff to reveal that the true luxury in photography isn't found in the props or the studio space, but in the exceptional service and deep understanding of your clients' needs.  Whether you're just snapping your first professional shot or refining your established brand, you'll walk away with a fresh perspective on how to make your business thrive by focusing on what matters most. Plus, I'll let you in on how some of ..read more

In this episode, I share my personal journey from veterinarian dreams, to professional equine photographer. I share my story in detail, including the challenges of starting a business, embracing a niche that my heart wasn't into, to ultimately doing what makes my heart go pitter-patter and nurtures my core. Join me as I recount how an internship led to a profound career shift and chance encounters shaped my path. From establishing a brand to crazy, ambitious goals, this story celebrates finding joy in work and making bold choices that resonate with the soul. Discover the importance of persever ..read more

Today's episode peels back the curtain on my battle with imposter syndrome at ImagingUSA and how I transformed it into a journey of growth. From the acquisition of a new camper to the emotional rollercoaster of personal emergencies, I lay it all out. Tune in for an honest account of perseverance and the realization that sometimes, the heaviest rains help us grow the most. When life throws you curveballs, do you duck or catch them and hurl them back? I chose the latter. Kicking that annoying little voice inside me that kept doubting my strength. This episode is a deep dive into the decisive m ..read more

Ever wondered why clients choose to pay premium photography prices when there are less pricey options available? It's time to peel back the layers and discover why professional photography is more than just a click—it's an art form. Let's dive into the fascinating realm of photography sales, revealing how the magic of an expert touch goes beyond the digital screen. In this episode, we'll dispel the myth that digital beats the bespoke charm of professional portraits. I'll share why the discerning eye for detail, the one-on-one consultations, and the access to premium artisan products create a ..read more

Do you ever find yourself dodging tasks that hit you in a weak spot? Join me in this episode as we flip the script on turning weakness into total mastery. I spill the beans on a cool tradition: picking a 'word of the year.' It's not just a trend—it's a game-changer, especially for us photographers hustling with creativity and business. I share my journey of kicking fear to the curb and figuring out whether to tackle stuff or pass it on. And guess what? This 'word of the year' thing is my secret sauce. Imagine having a word that sums up all your goals, guiding you through the year. We dive dee ..read more

In this episode, I am taking you behind the scenes for a look at the journey behind my new book "The Unicorn". A book born from the desperate need for a specialized guide to help photographers weave their unique magic into the fabric of a profitable business. This comprehensive 412-page book is more than just a business manual; it is a heartfelt narrative of transformation, serving as both a wellspring of inspiration and a guiding resource for photographers in their pursuit of success. Faced with the skepticism of naysayers and the internal whispers of doubt, I chose to view resistance as a s ..read more

Unlock the secrets to conquering ImagingUSA with my ultimate survival guide! From navigating check-in to our book launch at the expo, this episode has you covered. Learn game-changing tips for personalizing strategies, boosting profits, and enhancing customer engagement. Join me on the bustling Expo floor, where I spill the beans on approaching vendors, making connections, and scoring sweet deals. Whether you're a seasoned pro or a newbie, this episode guarantees a magical experience filled with industry insights and camaraderie. Make sure to shoot me a message to let me know you'll be th ..read more

Have you ever felt stuck in your business and personal growth? Get ready for a reignition as I share my transformative journey from struggling to thriving in my business, fueled by books like "Get Your SHT Together" and "You Are a Badass." Join me as we explore the potent impact of storytelling in marketing, drawing insights from "Building a Story Brand" and "All Marketers Tell Stories." Learn to craft narratives where your clients become the champions of your brand's narrative, shifting your mindset and strategy to a new professional chapter. The excitement continues as I open up about my u ..read more