Designing for Inclusivity: Addressing Accessibility Challenges for People with Disabilities in India
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
3M ago
The need for accessibility Across the world, there have been long and sustained efforts to address the needs of people with disabilities. The active involvement of international organizations, governments, and communities has led to several successful initiatives. Their primary objective was to ensure physical access to public spaces, workplaces, and transportation. Today, digital gadgets and the internet have become the preferred means of communication, information, and entertainment, making accessibility in digital interactions a compelling need. There are several reasons why accessibility i ..read more
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Follow These 15 Rules to Create Winning UX Designs
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
Offering a delightful, friendly, inspiring user experience is the key to success in the digital age. Products need to go beyond addressing a specific need; it’s not enough to endow them with the required features. Today, how products deliver the results assumes greater – and often critical – importance. Successful UX design companies internalize UX-centric thinking in their design approaches. Their strategies are earmarked by powerful, proven, clearly laid-out techniques. Now, you can also follow these guidelines to transform your design projects. We’ll review a few important ones here. UX tak ..read more
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Designing for Gen Z: UI/UX Strategies for the Next Generation
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
Today, a new generation of tech-savvy users is dictating how a product should look, feel, and function. It hasn’t always been the case. Millennials, born between 1981 and 1996, were among the first computer and internet users. Technology fascinated them, but they also found it a little unnerving. After all, early applications were more focused on functionality, not user experience. As people overcame their fears and learned new ways to get things done, the popularity of computers grew. Yet, millennials’ everyday lives were still rooted in an analog world. Then, Gen-Z came along. Born between 1 ..read more
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The Role of Regional Languages in Enhancing User Experience for Indian Users
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
Designing for Indian users: The unique challenges For a product to be successful, it needs to appeal to a majority of — if not all — potential users. The capability to address diverse needs is a hallmark of the best UI/UX design agencies. Achieving UX success is not just about creating an aesthetically satisfying impression; it’s also about maximizing the product’s usability to meet varied customer expectations. No target audience is as complex as what we’ll call, for the sake of convenience, the “average Indian consumer.” It’s hard to imagine a persona representing a typical Indian user. The ..read more
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Understanding Your Audience: How Demographics Influence UI/UX Design
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
The importance of demographics The primary objective of UI/UX design companies is to optimize products for memorable, fulfilling experiences. To achieve it, designers must first know who the actual users are. The success — or, for that matter, failure — of a product depends on how close the definition of a target customer is to a real person. Understanding the user is the first and arguably the most critical step in the product design process. Studies indicate that there are significant usability-related variations, earmarked by characteristics such as the customer’s age or location. A scienti ..read more
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Designing for Diversity: Cultural Sensitivity in UI/UX Design for India
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
The need to design for diverse user expectations When creating a product, UI/UX design studios attempt to strike a perfect balance between aesthetics and usability. The first goal is subjective, while the second depends on the user’s perceptions, expectations, and, in some cases, shortcomings. Even while designing for a homogenous audience, satisfying every user is not an easy task. It becomes even more challenging when the target market is multicultural. This is particularly true of India. With its marked diversity in almost every aspect of life, the country presents unique challenges – and o ..read more
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Why is Accessibility Important in Web Design, and How to Ensure Compliance
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
Today,  a website is an essential marketing tool for businesses, regardless of the industry or the size of the organization. It facilitates them to establish profitable engagements with customers and capitalize on the ever-growing popularity of the Internet. While developing a website, UI/UX design agencies consider several factors that maximize its usability. They select appropriate UI elements and arrange them in an optimized layout to offer the best possible user experience. As we’ll discuss in this article, it’s essential that the design plan factors in the needs and expectations of p ..read more
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How to Find the Right UX Design Agency for Your Business – 8 Critical Factors to Consider
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
Popular, bestselling products have one thing in common: the delightful user experience they offer. No matter how powerful, feature-rich, or technologically advanced a product is, it can’t become a favorite unless it encompasses UX as its central design objective. This is a universal axiom that applies even to everyday physical goods. User experience assumes a more significant role in the digital age. In an increasingly online, connected world, apps and websites determine how people search for information, interact with businesses, entertain themselves, learn a skill, or keep in touch with frie ..read more
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7 Reasons Why Web Design is Business-Critical and 7 Tips to Make the Grade
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
The rise of the Internet The Internet has been expanding at a breakneck pace. According to DataReportal, the number of Internet users in Jan 2022 was 4.95 billion, rising by 192 million, or 4%, over twelve months. The phenomenon is global, with some countries in Asia and Africa boasting of even more awe-inspiring figures. By Feb 2022, India had 658 million users with an annual growth of 5.4%. What fuels this explosive trend? A steady fall in smartphone prices is a significant factor. The expansion of mobile networks and the availability of affordable high-speed data plans have contributed to i ..read more
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Improve UI Design With These 9 Tips
Ambian Strategy Blog
by Mathuram N, Lead UX Strategist, Ambian
11M ago
The primary goal of every design project is to facilitate customers to make the best use of products. Among the various considerations, user interfaces deserve the most attention, as they represent the primary touchpoints for customer interaction. UI is evidently the most significant characteristic that distinguishes outstanding products. When customers are delighted with the usability, the product’s appeal grows.Forward-looking businesses must invest time and resources to create persuasive, engaging UI designs. The rapid expansion of the digital ecosystem has inspired user interface design ag ..read more
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