AI – a phrase that triggers debates, raises eyebrows and sparks endless discussions. Is it a benevolent force propelling us into an ideal future, or will it lead us into ominous consequences? We’d rather steer clear from these monotonous discussions and instead delve into a fresher perspective. At yuj, we’re here to roll up our sleeves and seize the immense potential AI offers, particularly in design. The future of user experience (UX) is undergoing a thrilling makeover, and at the heart of this metamorphosis is the captivating force of Generative AI. The future is now, and it’s brimming with ..read more

Is it fair that we dedicate just one day of the entire year to wish and appreciate women, offer a few promotions to the mix, and then disregard everything the next day? At yuj, we believe in doing things differently. We understand that celebrating women’s achievements and contributions should not be confined to just one day of the year. That’s why, in the spirit of International Women’s Day, we launched our DesignHer campaign. Inspired by the Government of India’s Narishakti initiative, promoting women’s empowerment and celebrating their success, the campaign was a heartfelt tribute to the in ..read more

Digital Transformation is the integration of technology into various aspects of an organization’s operations, processes, strategies, and culture. It’s like giving the whole place a tech makeover. It has significantly impacted various industries by enhancing efficiency and productivity by 87% and a 22% reduction in operational costs. Many organizations had to jump on digital transformation as a fallout of COVID-19 and competitors ahead in digital transformation. Though the demand for Experience design increased during the digital transformation years- the focus remained on implementing digital ..read more

It’s official! The Government of India is taking a stand for fair play in the online world, banning deceptive UX design and trading tactics known as dark patterns, and we at yuj support this decision. “Kudos to the move,” says Samir Chabukswar, Founder and CEO of yuj, who sees this as a much-needed shift towards more ethical design practices. For too long, user experience has been hijacked by business considerations alone- profit-driven designs, resulting in manipulative strategies prioritizing business gains over user well-being. Samir Chabukswar believes it’s time for a change – a move towa ..read more

Like all other industries and avenues, the wave of digital transformation has also pushed the automotive sector toward a profound evolution, transcending traditional boundaries to usher in an era where connected experiences and UX trends redefine how we interact with our vehicles. Join us as we delve into a world where the road is not just a path but a dynamic, interconnected space that seamlessly integrates with our digital lives, promising a driving experience that goes beyond the steering wheel and into the realm of connected possibilities. Welcome to the future of automotive connectivity ..read more

In B2B UX design, there’s one question that designers constantly grapple with: How do you create a user experience that goes beyond just functioning, one that’s razor-sharp, intelligent, and thoroughly engaging? The answer, it turns out, is research. Imagine research as the high-powered telescope that lets you see into the farthest corners of your user’s world. The Research-Design Symbiosis Research isn’t just about numbers and statistics; it’s about understanding the intricacies of your users’ world. Imagine you’re tasked with redesigning a procurement management tool for a global manufactur ..read more

Imagine scrolling through your favorite social media app, enjoying the engaging content and seamless navigation. But have you ever stopped to think about the energy consumption required to power the servers that deliver that content to your fingertips? According to a recent study, the energy consumed by the world’s data centers is projected to triple by 2030, reaching the same level as the aviation industry (source: New York Times). That’s a staggering environmental footprint for something we often take for granted. Now, picture yourself upgrading to the latest smartphone model, marveling at ..read more

The world’s transition to electric vehicles has sparked excitement and hope for a sustainable tomorrow. However, as EVs become increasingly popular in the USA, a pressing challenge stands in the way of their widespread adoption—the need for a robust and user-friendly charging infrastructure. In this blog, we embark on a journey to uncover the hurdles hindering the electric vehicle charging ecosystem in the USA. We’ll dive deep into the heart of the matter, exploring the scarcity of public charging stations, the high cost of infrastructure, the complexity arising from multiple charging standar ..read more

Have you ever thought of why we end up buying multiple products off of a website when the initial plan was sticking to that one essential? It was that appeal that got us hooked, wasn’t it? Be it the ease of use or the visual appeal, what gets us entranced in these portals is the immaculate UX design. And this is where intuitive UX design services always take the cake! For the foreseeable future that’s abuzz with brand competition, the importance of UX design services cannot be overstated. UX design services are essential for creating user-centric digital experiences that are both visually app ..read more

You may haven’t put much thought into this, but like our fellow homo sapiens- technology, and the digital world also evoke a certain set of emotional responses within us. Consider the apps and websites that have captured your attention and become an integral part of your digital routine. What is it about them that makes them stand out? Chances are, they have succeeded in creating emotional connections through effective use of design thinking empathy. We’re living in an era where our lives revolve around screens and technology, and creating engaging and memorable experiences is paramount. Gone ..read more