A leading player in the global tea industry, India, has a rich tea culture that spans centuries. With an impressive export volume of approximately 241 million kilograms in 2021, India holds a significant position in both tea production and consumption. As the second most consumed beverage worldwide, tea plays a prominent role in India's cultural fabric. In recent years, small tea growers have emerged alongside mass-producing estates, focusing on crafting small batches of high-quality loose leaf tea. This informative blog will delve into the captivating world of Indian tea, exploring its histor ..read more

Everything you need to know about Indian specialty coffee  Known for its rich tea plantations, India has been slowly carving out a space over the years in the specialty coffee industry as a sought after origin for many roasters. The peninsula’s unique terroir, helped in imparting distinct flavors and aromas to the beans, from nutty and chocolatey, spicy and bold to fruity and floral. The coffee-growing regions of India, such as Karnataka, Tamil Nadu, Kerala, and Andhra Pradesh and more recently the Northeastern regions offer diverse microclimates and altitudes, contributing to the wide a ..read more

Whether you're striving to achieve sustainability goals or looking to reduce costs by increasing competition, control, and transparency in your supply chain, direct sourcing of coffee presents a myriad of complex questions that arise for both small roasters and large volume importers. With the growing trend towards direct-sourced coffee, every actor in the industry is in a race to win and solidify customer trust. A study conducted by Deloitte revealed that 42% of consumers have changed their coffee consumption habits due to their environmental and ethical concerns.   Sustainability, trans ..read more

We all heard of greenwashing, a marketing technique used to persuade customers that a company’s products, aims and policies are environmentally friendly. We often think that because a product is labeled as organic, then it is better. However, labels can also be deceptive when the chain of production is unethical. Organic is better, yes, when the supply chain of production is traceable and transparent, as far as greenwashing goes, choosing a tea that is grown following ethical and organic production is better for you, the planet and the people. What is classified as organic tea ? Organic produc ..read more

The mass market production of tea doesn’t leave much room for sustainability, this industry counting for nearly 200 billion US dollars in 2020 produces the second most consumed beverage in the world. So where does sustainability come into the equation of positive change? Fairtrade and Ethics at the forefront of a more sustainable industry When it comes to the production of tea, large companies are far behind on sustainable techniques. Poor working conditions of the farmers, and the overuse of pesticides and fertilizers are excessive exploitation of not just humans and the environment but ..read more

  Founded in Golaghat, Assam, and Berlin, Germany, Eteakol is committed to providing brands and retailers across the world with an easy and hassle-free B2B sourcing experience for organic and sustainable teas and coffees.    The mission is simple: We strive to find and vet the best quality tea and coffee growers who use sustainable methods and enable them to supply businesses directly, cutting off any unnecessary middlemen. Eteakol's sourcing process ensures that you get the highest quality products, packed and fulfilled directly from the source to you. As a lea ..read more