Website design has come a long way. From basic, text-based web pages with minimal interactivity to the dynamic pages that we see today, the evolution of web design has been a fascinating journey. Marked by technological advances, changing design trends, and the complex demands of users globally, we’ve witnessed a drastic change in the way website experiences are crafted across industries. After all, you wouldn’t wish to fall back in today’s digitally driven world ..read more

In this ever-evolving landscape of technology, voice user interfaces (VUIs) have emerged as a powerful and intuitive way for users to interact with applications and devices. The evidence of this has been apparent over the last decade with the increasing popularity and demands for virtual voice assistants, such as Siri, Alexa, and Google Assistant ..read more

Digital accessibility is all about creating websites, apps, and internet technologies – that is, digital experiences, accessible to anyone, regardless of the impairment they face. The purpose of designing with accessibility in mind is to provide a more unbiased internet experience for all; one where the experience, perception, accessibility, understanding, interaction, and participation with fellow web surfers is possibly for persons with physical or cognitive disabilities as it is for able bodied people ..read more

Usability testing, also known as product testing, design testing, or design validation, stands as a critical process in refining designs by subjecting real users to real-world scenarios. This helps you clearly understand your user concerns and usability issues, making it easy for you to work on them ..read more

With an ever-evolving and rapidly growing digital world, a greater number of users have shortened attention spans. The window to dissipate information has narrowed to a short section on any web page the users land on. Studies have shown that 57% of users’ viewing time on a web page is dictated by above-the-fold content. With better content and user experience, you are destined to receive higher traffic to your website. Even though above-the-fold design and content recommendations have grown more complex with each passing year, it is a critical part of your web page ..read more

Do we even realize the number of AI-driven experiences we encounter in our daily lives? Getting a movie recommendation from Netflix based on our viewing history is effortless and AI-driven, helping us feel accustomed quickly. Alternatively, chatbots on websites such as e-commerce that assist with questions about our orders’ delivery or payment issues are another example of AI-powered CX ..read more

Biases penetrate AI (Artificial Intelligence) through learning models; understanding them is as crucial as knowing about AI biases. As a result, through this blog, we will gain a better understanding of AI learning models, what they are, and a few types of learning models ..read more

Sneak into Basket dark pattern sneakily adds offers or items into the basket which the user ends up paying extra for ..read more

Roach Motel, dark pattern makes it very easy for users to sign up but very difficult to opt out ..read more

Trick Questions are questions that when read quickly seem to ask one thing but when read carefully seem to ask something else altogether ..read more