Previously we mentioned… Universal Analytics (UA) will be completely replaced by Google Analytics 4, starting from July 1st 2023. Now, let’s delve deeper and take a look at the 3 biggest changes of GA4. Hits (GA) vs Events (GA4) One of the most significant changes in GA4 is the shift towards event-based tracking. Unlike UA, which records each interaction on your website as hits, GA4 records each interaction as events. (Old) Universal Analytics Uses a hit-based model, which means that each interaction with your website or app is recorded as a separate hit. This includes things like: Page view ..read more

What You Need to Know about the Upcoming Changes of Your Website Data? Starting 1st of July, 2023, Universal Analytics (UA) will be replaced by Google Analytics 4 (GA4).   What does this mean?  It means that you will no longer be able to receive any new data from your websites with UA but only with GA4. What is Google Analytics 4 (GA4)? GA4 is Google’s newest analytics tool that provides valuable insights into website traffic, user behaviour, and overall online performance to measure the success of our campaigns.   What should you do? Rest assured, if you are our ..read more

  Overview In today’s competitive world, having a strong online presence is crucial for any business. This carpet company that was struggling to establish their brand online approached us to help revamp their website, run Google ads and build an e-commerce landing page.   In this case study blog post, we will discuss how we helped them to achieve their business goals and establish a strong online presence.   Step 1: The problems The first step was to identify the problem areas that were hindering their growth. We found that their internal marketing team was not doing a suf ..read more

We are aware that there are unauthorized individuals framing as our Human Resource Manager, offering freelance or part-time job opportunities via Whatsapp and Telegram. In LOCUS-T, we will never offer full-time or part-time job opportunities via SMS, social media, or any messaging app. Please kindly report and block the user should you encounter such messages. Please do contact +603 7947 3333 to report or enquire about the suspicious text messages, emails or instant messages received that are related to LOCUS-T.   The post Beware of Scammers Posing As LOCUS-T HR Department appea ..read more

Is Facebook advertising the only form of Digital Marketing in Malaysia? Definitely not. As we may only be seeing the very tip of the iceberg right now. Although Facebook & Instagram alone control a sizable portion of Malaysians’ daily entertainment consumption with 89% and 79% Malaysians respectively. This also means that more advertisers will want to advertise their companies on these platforms. As a result, the environment will be highly competitive.  As a wise man once said: Don’t put all of your eggs in one basket. There are many digital marketing solutions for you to apply ..read more

Fear on Uncertainty Landing Page of Kilang Besi Choong Len Kilang Besi Choong Len Sdn Bhd was established in 1990 when it was known as Choong Lean Iron Works which started in 1975. Over the years the company has developed and participated in various steel fabrication projects for industrial and commercial sectors, serving its clients nationwide.  However, in the year of 2021 was a year of uncertainty for Kilang Besi Choong Len when: businesses model was considered traditional without much innovation and had low dependence on proper marketing strategy.  The factory could only manufac ..read more

Meet FLOOR DEPOT FLOOR DEPOT, one of the well-accomplished floor solution providers in Malaysia since 2001. It offers wide range of high quality flooring types to both residential and commercial properties.   Moreover, they had a lot of branches located in Malaysia, Ipoh  Penang  Johor and even had a branch in Indonesia to expand to the ASEAN market. Challenges Catching Up FLOOR DEPOT physical store.   Rapid growth of online business. Online businesses were dominating the flooring industry while FLOOR DEPOT only operate in offline business.   With high paid u ..read more

 Why Google Reviews Is Important? In 2022, Google reviews has built a status of reliability in consumers’ purchasing behavior. By the numbers:  78% of viewers look into the reviews before consider purchasing the products or services. 67.7% of viewers’ purchasing behavior will be impacted when the business listing consist of reviews as compared to no reviews at all Even a police confinement has Google reviews.Here’s The Flipside, Like a coin, that is a flip side to everything including Google reviews. Users will take advantage on the reliability of Google reviews to: Sabotage the r ..read more

Started with a kind deed “As they are putting food on your table, you are putting food on theirs.” The recent Diwali promotion by PichaEats.   That’s because PichaEats aims to help refugee communities by offering a job…  to be the chefs of PichaEats! What could be better than that?   But getting the word out there for the business is one of the biggest challenges for PichaEats as they rely on: Linkedin organic posts Cold-calling Word-of-mouth    Although they had developed their website, there were only a few website visitors to their business. PichaEats ..read more

Unescapable Factor: COVID-19 Pandemic The 5-star legal firm located in Petaling Jaya provides a range of legal solutions: Dispute resolution Divorce & family law Corporate & commercial Wills & succession by highly-experienced legal team with a combined 18 years of work experience. But like every business, the pandemic had ruined their business as well. When COVID-19 lockdown occurred, the founder of the firm had to brainstorm ideas for his business to survive. He turned to Google Search Ads and test the water of it with his business. Realize the potential: With no knowled ..read more