Keyword analysis is the solid foundation that strengthens every eCommerce SEO campaign. With 44% of people starting their online shopping journey with a Google search, if you don’t have the right set of keywords, you are missing out a lot. Simply put, an eCommerce keyword research will help you identify the right keywords to include in your website and product pages – these keywords being the ones used by a potential customer to search for products or services. However, it is not just about finding keywords that can boost your website traffic. It is more about finding the right set of keywords ..read more

Every business owner has been there. They are looking for an SEO service, and within hours of announcing it, there are multiple phone calls and e-mails proposing a deal. If you are looking for an SEO company too, then you know what we are talking about. After getting a dozen email notifications of SEO services sending you messages, you decide to go through all of them. You read the dear sir/ madam, some promises, and the boring service description. Nothing special. The next message, and you see the same. But on the third one, you are particularly interested. What a great deal! This company pro ..read more

You need to treat Search Engine Optimization like stock. It is for those who want to make a long-term investment on their website and increase their returns over time.This is what the compounding effect of SEO is all about! In SEO, consistency is the key. So is patience. It is hence important to dedicate your time to making content and building a brand that will hold value for years to come. The article talks about the multiplier effect in SEO and the strategies to get it right! SEO isn’t about adding, but multiplying! Let us do a Grade 10 mathematics. In the case of compound interest, if you ..read more

Google EAT and YMYL in SEO: How to Rank Your Content for them? Google is always changing its algorithms, and you’re not alone if you keep trying to figure them out. Google never gives out too much information about its updates, especially about what SEO experts and marketers can do to keep up their search traffic. In 2015, however, Google decided to give us a sneak-peek into their guidelines and how they consider a piece of content to be of high-quality through their Search Quality Evaluator Guidelines. These guidelines were updated multiple times since then on May 16, 2019, and also in the Go ..read more

Today we discuss two of the most common SEO issues that companies have these days- keyword cannibalization and duplicate content. First, let us start with Keyword Cannibalization. What is Keyword Cannibalization? Keyword cannibalization happens when two or more pieces of content in your site optimized with similar keywords compete against each other. It means two or more pages of your website showing up on the same listing of a Google search. Keywords help you become discovered on the Google search results. You must have adequate of them in your site and at the same time, not overuse them til ..read more

There are no hacks for fast growth, and we all know it. Even if you find people talking about achieving big jumps all of a sudden, there are chances that they don’t understand the dynamics. If you are trying to achieve long term growth, you first need a solid launchpad. To follow it up, new-age marketers have developed several strategies to help you attain rapid expansion. One of them is growth marketing. www.onlinemarketinginstitute.org   Everyone is raving about this new bloke in the market. There are hundreds of blogs being written about it daily, and the hype is at an all-time hi ..read more

Deciding that you want to hire an SEO company is not tough. Google gives you access to 1.17 billion people on the web, and getting a decent ranking in the search engine’s results means a lot to your business. However, the real challenge lies in selecting the right SEO service provider. There are no official stats but seeing how the concept of Search Engine Optimization is popular these days, we can say there are tens of thousands of SEO agencies in the world. You can only partner with one of them, so you must choose the right one. Here are some tips which will help you choose the right SEO com ..read more

Google has been inclined towards entity-based search results since 2020,  indicating a clear shift in its ranking strategies.  SEO (Search engine optimization) is slowly shifting its traditional ideology where links and keywords were the top priorities of an organic campaign. Entities are the new concept that search engines have been investing in.  It is, therefore, integral to understand what entities are, and their relationships in order to know how they impact rankings.  The idea is to see your content as Google sees it. And that’s precisely what entity optimization is a ..read more

Google My Business(GMB) is a tool that lets buyers and sellers find each other. It is used by the search engine to inform visitors about required service providers in their local area. When users inquire about a service or product, Google uses My Business to display the name of companies near them which can offer them that. For example, when I type ‘food’ in the search box, information about several restaurants near me pop out. Looking for chinese restaurant near me in GMB Visitors can check the name of the place, location, distance, phone number and other useful data including reviews. The GM ..read more

When business owners decide to spend their time and money on website redesign, appearance and facelift are seldom the only reasons behind it. In all probabilities, there is a list of pain points that you’ve identified (or worse, your customers have pointed out) within your current site. Your website may be outdated and not in sync with your brand’s latest goals, or maybe it’s not generating enough leads. You could be looking at adding some new features or considering SEO (search engine optimization) for your main pages. The idea is to be strategic and goal-oriented when planning to go for a si ..read more