In the arena where traditional broadcasters like NBC and CBS stand toe-to-toe with streaming giants like Netflix and Hulu, the advertising playbook is largely being rewritten. A new age of television and media consumption has begun — one where linear and streaming platforms coexist, compete, and create new possibilities for brands across the globe. For the everyday marketer looking to jump aboard today’s TV advertising wave, the following guide provides everything your brand needs to know about linear vs. digital platforms. The Evolution of Advertising on Television 70-something years ago, ad ..read more

The OTT/CTV Space is Booming Ad spending on CTV platforms continues with a projected increase of advancements and opportunities in the over-the-top (OTT) and connected TV (CTV) advertising space. As consumer viewing habits continue viewing streaming services ad dollars continue to migrate toward these channels as well.   The industry built tools to better target streaming audiences and measure their viewing behaviors, with the goal of providing the most compelling ad opportunities for marketers looking to connect with valuable consumers. Making up 10% of all digital ad spending, CTV ad ..read more

As society shifts back to a new normal, travel and tourism are back stronger than ever. Travel demand shows no sign of slowing, with 55% of U.S. consumers saying leisure travel spending will be a top priority in 2023. The days of lockdowns and restrictions are over, and consumers are taking to the streets, airways, and open waters for business and pleasure. Learn how to maximize your travel and tourism campaign performance by exploring key trends, understanding the current market, and, most importantly, who your customer is and how to reach them along their journey with these five tips: 1. Ti ..read more

Despite what the 21st-century surge of cord-cutters and cord-nevers may lead you to believe, linear TV and the long-stay impact of its advertising capabilities won’t be headed for demise anytime soon. There’s no doubt that the era of streaming and OTT/CTV is well upon us—reaching 142 million adult viewers across the globe—but abandoning the traditional TV marketing method might just lead to more campaign losses than gains. Like most things in marketing, the best TV advertising efforts exist in a unit, and a diversified strategy—using both CTV/OTT and linear in tandem—keeps your brand relevan ..read more

In recent years, QR code ads have been getting lots of buzz in marketing circles—with most conversations centering around using them in performance TV campaigns to drive outcomes. The evolution of QR code formats in recent years has led some marketers to seek a refresher course on the subject. So, what are QR code ads, and what’s the best way to use them in your digital advertising campaign? The Rise of QR Codes QR codes were created by Denso Wave, a Toyota subsidiary, in 1994 as a way to track vehicles and their parts during the manufacturing process more accurately. While Denso Wave’s crea ..read more

As the direct-to-consumer (DTC) space becomes increasingly competitive, marketers are under constant pressure to understand campaign performance and prove the value of their efforts. Now accountable for driving outcomes through their campaigns rather than building general awareness among consumers, many brands are rethinking their media mix—exploring new channels that can effectively deliver on their campaign goals and maximize their budget. Digital Remedy partnered with Dynata, the world’s largest first-party data company, to field a marketing-focused survey with the goal of gaining a deeper ..read more

Behind every paid digital ad is what seasoned marketers know as a media buy. Gone are the days of simply throwing money at digital ads and hoping it sticks. Digital ad buying, also known as media buying, is a process that requires strategy, thought, and creativity — making it much more than just putting a flashy message in front of audiences at scale. With the right media buying tips and tricks, you can create a fruitful strategy that drives real returns on your investment, no matter what your campaign goals look like. Media Buying Supercharges Your Marketing Efforts Your ad may be visually ..read more

Through sophisticated measurement capabilities, marketers can now understand the CTV exposure-to-outcome impact of their ads. Given the significant investment in this media channel, attribution—the process of assigning credit for conversions to various marketing touchpoints along the customers’ journey—has become a must-have for growth and performance marketers. This information is critical to creating more effective ad campaigns and boosting revenue. In measuring conversions following ad exposure for CTV, it’s important to understand which exposure caused the conversion to take place. Throug ..read more

Are you looking for the next frontier in performance marketing? Now you can drive sales, subscriptions, and leads with CTV advertising and access a full analytics suite through Digital Remedy.   If you’re a marketer, you’re probably juggling a million tasks, and learning how to use a complicated tool isn’t one of them. Our performance CTV solution allows advertisers to plan, buy, measure, and optimize CTV campaigns in a user-friendly self-service platform. We’re changing how marketers manage their CTV campaigns. Digital Remedy allows advertisers of all sizes to build campaigns in under ..read more

With the lines between branding and performance marketing blurring, the days of archaic, one-size-fits-all ad campaigns are over. Creating an OTT/CTV performance campaign that works and works well relies on a number of things, but what trumps the list in 2023 may be more holistic than what we’ve seen in past years. To ensure your connected TV advertising efforts are optimized for success, you need to know what makes an effective performance marketing strategy aligned with today’s best practices. Branding Vs. Performance When starting a connected TV campaign, marketers face a choice: Is this a ..read more