I wish you many employees is an old Jewish saying that means something like wishing someone a lot of worries and misery. Attracting, selecting and hiring employees and after that keeping them productive and motivated is usually quite a headache. Wouldn’t it be nice to scale your business without having to hire employees and still being able to minimize your tasks on the business.  I’ve got good news for you, nowadays it is actually quite easy to do and many of our clients have taken this route to scale their business without hiring.  There are two tricks to realizing this strategy: o ..read more

Ecommerce marketing strategy When we discuss your eCommerce business we probably are aligned in thinking: ‘How can you grow?’. For reaching the growth goals you need to understand the huge topic of online marketing / eCommerce marketing and all its possibilities, and then how to use this knowledge and tailor an effective marketing strategy to your brand that will reap great results of growth. Let’s discover how you can start setting up this effective eCommerce marketing strategy.  What is eCommerce marketing? Ecommerce marketing is implementing the right tactics and strategies of promotio ..read more

Imagine yourself scrolling social media. While going through viral content, you decide to stop and watch the presented video from time to time. You don’t watch all of them, right?  Why?  Why exactly did specific videos catch your attention? Is it because of the nice visuals, exciting plot or a surprising product?  Going even further, some videos just go viral. Suddenly they appear in internet space and become hits that people share, comment and love. Sometimes, they are not very spectacular, but they manage to make people watch, like and most importantly share the presented cont ..read more

95 million photos and videos are posted on Instagram alone, every day.  How does it happen that some of them are shared by thousands of people, while others never get the “share” button?   Before going into the psychology of sharing, I would like to encourage you to think:  What makes you share online content? Do you share because the video is funny? Or maybe it represents your values? Or perhaps the content made you emotional?  The social media network is complicated, but specialists are doing a great job of untangling the factors of effective social media content.&nb ..read more

To show you how you can use science-based psychology for your next business move, I would like you to imagine a situation. You are walking a beautiful street in Brussels and notice two chocolate shops next to each other. Their difference is clear at first sight – the right one is very crowded, and the left is almost empty. You recognize the brand of the right shop. Without thinking, you decide to enter a chocolate shop on the right-hand side. At the entrance, you see a smiling chocolate maker giving out pralines. You take one and engage in a very pleasant conversation, about the chocolate-maki ..read more

The beauty and cosmetics industry is very competitive and changing constantly. However, this industry is huge and can be very lucrative when being successful in building a strong brand. To get yourself ahead, we made a list of the most important factors to be successful with your beauty and cosmetics business in 2023. Capitalizing on current consumer trends Customers becoming more informed is the trend that has reshaped the beauty and cosmetics industry. Being ethical, sustainable and making use of good ingrediënts are becoming critical success factors. Taking the lead in such traits can help ..read more

Growing a business takes a lot of hard work and dedication, but it’s worth the effort. Companies that are able to scale quickly and efficiently often find themselves in a much better position than those that stay stagnant. But how do you actually go about scaling your business? What steps should leaders take to ensure their company is ready for the next level of growth? Let’s break it down.  Analyze Your Infrastructure & Strengthen It Accordingly  The most successful businesses are those whose infrastructure can handle increased demand without breaking down or slowing down. You w ..read more

As a service business, you are always looking for ways to grow. Making sales is a bit less obvious as in e-commerce and retail and potential customers need more information to make their decision. Therefore, implementing a strong lead generation strategy is one of the most important activities for growing your business. By reaching out to potential customers instead of waiting for them to come by, you can significantly increase your chances of making a sale. However, generating leads can be a daunting task, especially if you are not sure where to start. Since we, here at Mind for Business, hav ..read more

Once you start a business your life starts to revolve around it. The more you progress the more it consumes you and the more you get led by the roller coaster of entrepreneurship. You enjoy the successes while the mistakes keep you awake, and as your business grows you start to reflect on the decisions you have made and which hurdles you have encountered. Time goes so fast and everything changes constantly until you find yourself stressed out and dissatisfied. Been there and done that. This is because, even though businesses face different challenges, many of the pain points are very common. H ..read more